The Ultimate Event for Travel Journalists

Generate a year’s worth of story angles, press trips and more!

IMM 2022 gives journalists two days to meet global tourism boards and travel brands. IMM’s ability to match media with travel and tourism organisations is why over 400 journalists attended our last physical event, participating in over 12,000 meetings.

Now celebrating 10 years' connecting the travel industry with journalists and influencers, IMM has grown to become the leading media event in the sector's calendar. Since our inaugural event in 2013, over 1000 unique travel editors, writers, freelancers, photo editors and other journalists have attended IMM.

IMM plays host to international and national tourist boards, airlines, attractions, tour operators, hotels and others. Our event is the annual opportunity for journalists to plan a year's worth of stories, organise press trips, develop relationships and re-connect with established contacts.

Our last physical show in 2020 was attended by 220 PR professionals representing over 165 brands. You can review the exhibitors here.

Free for media attendees*, IMM 2022 will again provide journalists with an unrivalled return from the time invested and help you plan a year’s worth of travel – and more!

*Subject to approval of registration. Criteria and capacity limits apply.

Four Great Reasons to Attend IMM 2022


The Must-attend Event for Travel Journalists

IMM is the key annual event for journalists to meet worldwide travel and tourism brands. Whether you’re a travel editor or a freelance journalist, IMM is where connections are made, stories planned and new working partnerships are formed!


Targeted meetings

Meetings are the cornerstone of IMM with journalists able to pre-book up to 56 meetings across IMM’s two days via Meetings Manager. The system’s enhanced profiling features will enable you to easily pinpoint ideal targets.


Two Days To Connect

Journalists have the choice of two days to attend IMM. Either book meetings across both days, or choose which day suits you best. The choice is yours.


Decidedly Social

IMM features breakfasts and networking lunches on both days, together with a evening drinks reception on day one. For networking, this show simply can’t be beaten.

See what the media and exhibitors say about IMM

We look forward to welcoming you to IMM on 14-15 March 2022!