Join the travel industry’s media event of the year

Enjoy 22 meetings with Australia's top travel media

Network with journalists and build valuable relationships

Learn from industry experts at The TravMedia Summit

Stand out with unrivalled sponsorship opportunities

The Event Connecting Travel Brands with the Media

TravMedia's IMM (International Media Marketplace) is the leading global networking event connecting the travel industry with editors, journalists, broadcasters and influencers. Celebrating its 13th year in 2025, IMM is firmly established as the unmissable event for travel media and PRs to connect and nurture relationships.

Prescheduled meetings between exhibitors and media are IMM’s cornerstone. At IMM, you can pitch a year's worth of stories, famil trips and features in a day. Attendees also love the show for unrivalled relationship building and networking opportunities. We look forward to welcoming you at ICC Sydney in February!

Targeted, Pre-Booked Meetings

Prescheduled meetings are fundamental to IMM’s success. Meetings Manager’s powerful algorithm enables exhibitors to pre-book 22 one-on-one appointments with Australia and New Zealand's premier travel media.

Outstanding Networking Opportunities

From sponsored lunches to cocktail functions, IMM Australia includes over 7.5 hours of open networking across two days for exhibitors and media to connect, socialise and build lasting relationships.

The Place for Professional Development

The TravMedia Summit on day one of IMM is the conference for travel PRs, editors and writers to gain valuable insights from the industry's most influential leaders and discuss the trends and challenges affecting our industry.

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Meetings

Two Productive Days

Day 1 13 February 2025 Four Seasons Sydney

  • Registration / Morning Networking
  • The Content Explosion: Time Flies, Be a Pilot.
    How the Travel Industry can Unlock Powerhouse Storytelling

    Chris Jeffares, Director, INDIE.C

  • Travel Trends and Industry Insights

    Expedia Group (Moderator)

    Doug Bourgeois, Asst. Secretary of Tourism, Explore Louisiana

    James Kavanagh, Global Leisure CEO, Flight Centre Travel Group

    Jo McCauley, Chief Executive Officer, Southern Cross Travel Insurance

    Wendy Wu, Founder & Managing Director, Wendy Wu Tours

  • Networking Break
  • Keynote Speaker: Harnessing our Superpowers
    How Travel Media and Brands Can Work with Gen AI

    Graham Lovelace, Strategist & Writer, Charting Gen AI

  • Networking Lunch
  • Navigating the Future of Travel

    Todd Davidson, Chief Executive Officer, Travel Oregon

    John O'Sullivan, CEO/Executive Director, Experience Co

    Dondra Ritzenthaler, Chief Executive Officer, Azamara Cruises

  • Networking Break
  • Slam with Travel Editors

    Nick Wayland, CEO & Founder, TravMedia (Moderator)

    Kate Cox, Head of Travel and National Content, ACM's Explore

    Trudi Jenkins, Content Director, Traveller

    Melissa Woodley, Travel & News Editor, Time Out Australia

  • The TikTok Effect: How TikTok is Shaping Travel

    Declan Malone, Client Partner - Travel, TikTok

  • Networking Drinks
  • Finish

* schedule subject to change

Day 2 14 February 2025 ICC Sydney

  • Exhibitor Registration and Table Set-up
  • Media Registration
  • Welcome Address
  • Appointments (6 sessions)
  • Networking Break
  • Appointments (6 sessions)
  • Networking Lunch
  • Appointments (5 sessions)
  • Networking Break
  • Appointments (5 sessions)
  • IMM Appointments Finish
  • Cocktail Function
  • Day Two Ends

See IMM in Action

Naomi Hammond
IMM is the must-attend event of the year. You can always guarantee you’ll engage in great conversations with some of the industry’s top writers. At a time when we’re all ready to get back to in-person events, IMM should be in every industry member’s calendar.
Naomi Hammond
Communications Manager
Accor Pacific
Kelli Armstrong
TravMedia is an indispensable tool. At IMM, I've developed so many incredible connections and editorial opportunities with PRs and freelance writers. A global media network like this makes fostering industry relationships a seamless process.
Kelli Armstrong
Managing Editor
Escape
Sarah King
IMM is the biggest travel media event in Australia, so to be able to headline sponsor, we are exposing our brand to journalists and the travel industry.
Sarah King
Head of ANZ PR
Expedia Group
Tommy Woods
There is no other experience like IMM, I can’t think of another entity that has that many journalists in one space at one time.
Tommy Woods
Marketing Specialist
Travel Texas
Lisa Woolfe
PR and Media coverage is critically important for our destination. IMM is a fantastic way of getting our message out there and really showcasing Townsville North Queensland to the right audiences.
Lisa Woolfe
Director Visitor Economy & Marketing
Townsville North Queensland
Harmeet Sehgal
IMM is amazing, because the event is one-of-a-kind, where media and brands come together on such a large scale. There is no other event out there like this in Asia-Pacific.
Harmeet Sehgal
Chief Editor
Travel Media Limited NZ
Michael Turtle
Coming back every year is really worthwhile because the travel industry changes every year. There are new things to learn, it's interesting to hear what people have been doing and how they are reacting to changes in the industry. Connecting with the industry in one place saves me a lot of time.
Michael Turtle
Blogger & Journalist
Time Travel Turtle
Dianne Bortoletto
I would recommend IMM to any aspiring travel writer, any established travel writer, any tourism brand that wants access to the best travel writers and editors in the country. Honestly, there is no substitute.
Dianne Bortoletto
Freelance Journalist

Key Contacts

Booking / Sponsorship

Blake Riddington
Regional Director

+61 (0) 468 438 451

Event and Marketing

Julie Ott
Chief Marketing Officer

+61 (0) 401 240 940

Domestic Media Enquiries

Lauren Moelk
Chief Communications Officer

+61 (0) 422 258 062

International Enquiries

Nick Wayland
CEO & Founder