17-18 FEBRUARY 2025
QEII Centre, London
Register – Exhibitor
Register – Journalist / Content Creator
The Event Connecting Travel Brands with the Media
Celebrating its 13th year in 2025, International Media Marketplace (IMM) is firmly established as the leading global networking event dedicated to connecting the travel industry with editors, journalists, broadcasters and content creators. It is unrivalled for providing opportunities for PRs and the media to network, collaborate, and nurture relationships.
Pre-scheduled meetings between brands and media remain IMM’s cornerstone, where exhibitors can pitch a year's worth of stories, press trips and features over just two days. Attendees also love the show for unrivalled relationship building and networking opportunities at every touch point, including breakfasts, lunches and the IMM Evening Drinks Party.
IMM also incorporates The TravMedia Summit – a morning of panel discussions and keynote sessions led by travel editors and PR thought-leaders.
Targeted, Pre-Booked Meetings
Book up to 36 meetings per delegate from your branded shell scheme exhibition stand. Exhibitors with two delegates can book up to double the meetings.
The Place for Professional Development
IMM features The TravMedia Summit, a morning of panel discussions and keynote sessions with leading industry and media voices.
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PRs
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brands
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journalists and content creators
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Pre-scheduled Meetings
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Speakers
Two Days to Meet, Share and Learn
Day OneMonday 17 February 2025
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Delegates Arrive
REGISTRATION AREA AND LANYARDS SPONSORED BY
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Welcome Breakfast and Networking
Sponsor breakfast -
The TravMedia Summit Opens
SPONSORED BY
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Welcome to The Summit
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SESSION ONE – KEYNOTE
AI and Media: A Golden Opportunity or Existential Threat? How publishers and brands can win in the generative AI era- Graham Lovelace, Strategist & Writer – Charting Gen AI
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SESSION TWO
Securing Travel Publishing’s Future: The Travel Editors’ Opinion Four top travel editors debate the future- Sophie Griffiths, Editor, TTG
- Claire Irvin, Head of Travel, The Times and The Sunday Timesn
- Mark Palmer, Travel Editor, Daily Mail
- Eliot Stein, Deputy Editor, BBC Travel
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SESSION THREE
Freelance Travel Writing – Where are we Headed? What’s the future for travel freelancers?- Ed Grenby, Freelance Travel Journalist
- Phoebe Smith, Freelance Travel Journalist
- James Stewart, Freelance Travel Journalist
- Jessica Vincent, Freelance Travel Journalist
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Networking Break
Sponsor this break -
SESSION FOUR
On Trend? The Statistics Shaping the Media’s Travel Agenda Stats enough! How trends create travel stories- Charlie Gordon, Insight Director, Kantar Media
- Tim Riley, Managing Director, True Traveller
- Eulanda Shead Osagiede (Moderator), Food Culture/Travel TV Presenter, Thought Leader and Content Creator
- Tolene Van der Mewe, Director UK & Ireland, Malta Tourism Authority
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SESSION FIVE
What’s The Message? Travel PR in an Era of Media Transformation Communicating the changes in Travel PR- Charlie Gordon, Insight Director, Kantar Media
- Tim Riley, Managing Director, True Traveller
- Eulanda Shead Osagiede (Moderator), Food Culture/Travel TV Presenter, Thought Leader and Content Creator
- Tolene Van der Mewe, Director UK & Ireland, Malta Tourism Authority
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The TravMedia Summit Closes
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Networking Lunch
Sponsor lunch -
Meetings
Six Appointments
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Networking Break
Sponsor this break -
Meetings
Six Appointments
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IMM Day One Closes
Day TwoTuesday 18 February 2025
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Delegates Arrive
REGISTRATION AREA AND LANYARDS SPONSORED BY
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Welcome Breakfast and Networking
Sponsor breakfast -
Morning Meetings
Six Appointments
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Networking Break
Sponsor this break -
Morning Meetings
Six Appointments
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Networking lunch
SPONSORED BY
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Afternoon Meetings
Six Appointments
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Networking Break
Sponsor this break -
Afternoon Meetings
Six Appointments
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IMM 2025 Evening Drinks Party
Sponsor the drinks party -
IMM 2025 Closes
CAROLINE MCGUIRE The Sun
“I can sit down with someone and tell them exactly what I need and I usually get about three to four articles out of each person I speak to. It is the most productive day of my year.”
David Venables PR Account Manager, Travel and Tourism Marketing
“IMM is brilliant. We get to meet with so many journalists and so many interested people. 56 appointments over two days. Where else can you get that?”
Sophie Lam Travel Editor
“I come to IMM because it is a really efficient way of meeting lots of different people, catching up with colleagues, finding out what’s new, and getting new story ideas from that invaluable one-to-one engagement that you don’t get over email.”
Stephanie Carver
Muir Hotel
“I'm meeting journalists from huge publications to people running really targeted podcasts. I can form a really great connection with a journalist – it is so impactful and lasts forever.”
Claire Irvin Head of Travel
“IMM is great for putting names to faces and having an opportunity to hear the going’s on from the other side of the industry.”
Rachel O'Reilly
Kuoni
“To anyone who has not been to IMM, I'd say - do it! It will bring to you a whole wealth of connections - they are all here at IMM. There's a really diverse range of contacts.”
Mike MacEacheran Travel Journalist
“Any writer or editor that doesn't attend IMM is missing a trick. There are so many stories here but it's also about visibility and building networks.”
Ben Ross The Telegraph
“One of the things IMM gives me which other shows don’t is a sense of purpose. I’m coming here for specific reasons and getting specific outcomes. I will go back and commission real stories as a result.”
DONA REGIS PROSPER Caribbean Tourism Organization
“The Summit is not only educational but inspiring. The panels provide real examples as to what people in the industry should focus on. A real insight into the future of travel and tourism.”
Katerina Bomshtein Gran Canaria Representative UK & Ireland
“IMM is one of the most effective events for me to meet the media. It’s super intense, but it’s very productive. I absolutely love it.”
Stuart Fyfe
Tourism Australia
“To anyone considering attending IMM, I would say absolutely do it. It’s an invaluable way to make connections with travel writers over two days that would otherwise take months.”
Lisa Minot Head of Travel
“I’ve been to every IMM since it started. I come back every year as it’s a great way to connect with lots of destinations and brands in one place.”
Heather Newman Princess Cruises
“We've had really great, thought-provoking conversations on new angles we can feature and getting new contacts has been invaluable for us. We'll definitely be back next year.”
Barry Neild CNN Travel
“IMM's got lots to offer for someone like me who wants to meet PRs, fellow journalists and content creators. They are all here so it’s a great space to be in. At IMM there is always a little bit of magic that leaps out!”
Natasha Sá Osório Senior PR Specialist
“IMM offers great value for money. I had lots of great meetings with editors, freelancers, bloggers and content creators. It’s so varied – it’s great!”
Laoise Collins PR Manager, UK & Europe
“IMM is an effective, essential event, really good fun and a really nice way to connect with the travel industry.”
Antonia Windsor Freelance Travel Writer
“I’ve always been too busy to come to IMM but this time I made it and my eyes are opened. I’m going to be back next year..”
Lyn Hughes
Wanderlust
“I personally find IMM so useful and it’s always in my diary. There is diversity in the exhibitors, PRs, destinations and experiences. I’d say to any travel writer or editor, they really should come along.”
Christopher Moyer Director of Communications
“IMM is the premier conference to connect destinations to travel journalists.”
Zoey Goto Freelance Travel Writer
“I would recommend IMM to journalists as a way to network, meet tourist boards and other writers, and leave at the end of the day with a notebook full of story ideas.”
Amy Skelding Atlantic Canada
“We have been overwhelmed with how many people were at IMM. We’ve had 59 media in two days and managed to speak to people between meetings as well. Really pleased.”
Damien Gabet Freelance Travel Writer
“Stories and Community. Those are the two reasons I come to IMM. It’s fast and invariably good for quality stories. I come away with 10 stories I know I can sell. I love it”
Gemma Jamieson Senior Global PR Manager
“What I really like about IMM is there are plenty of opportunities for us to get organised before the event so when we come, our time is maximised. The online booking system allows you to meet lots of people all in one day.”
Jessie Moore Pocket Wanderings
“What's unique about IMM is its breadth of contacts and huge networks that it has. I think it's the most renowned travel networking event in the UK which is brilliant to be part of.”
Josefine Baetzoldt German National Tourist Board
“I enjoyed IMM - and the sessions were brilliant too! I will be back next year!”
Sion Walton-Guest The Globetrotter Guys – LGBTQ+ Blog
“IMM gives us a really good platform to meet people that we would struggle to meet otherwise, it gives us access to so many tourism boards and PR professionals.”
Marine Teste Head of PR & Clusters Project Manager
“We always have great coverage following IMM.”