17-18 February 2022  
ICC Sydney & Sofitel Sydney Darling Harbour

IMM Australia

TravMedia's Leading Media Networking Event

TravMedia's IMM & The Summit


Travmedia's International Media Marketplace (IMM) is the leading global networking event connecting the travel industry with top journalists, editors, influencers and broadcasters.

Celebrating our tenth year in 2022, IMM is unrivalled for relationship-building and networking opportunities. Exhibitors secure a dedicated event table to meet with Australia’s and New Zealand’s premier travel media in 22 prescheduled one-on-one appointments. Pitch a year’s worth of stories, famil trips and features in one day.

Now in its third year, The TravMedia Summit brings together the industry's most influential leaders, editors and travel writers to inspire ideas, share insights and discuss the trends and challenges affecting our industry. TravMedia is proud to welcome legendary media trailblazer Ita Buttrose AC OBE as Keynote Speaker this February.

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EVENTS

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MEDIA

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EXHIBITING COMPANIES

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APPOINTMENTS

Schedule


Day 1 - The TravMedia Summit

9:00 AM
Registration
9:30 AM
The Perfect Pitch
Kelli Armstrong, ESCAPE;
Rob McFarland, Travel Writer;
Michael Turtle, Travel Blogger;
Natasha Dragun, Travel Writer & Editor
Kelli Armstrong

Kelli Armstrong

Managing Editor
ESCAPE
Rob McFarland

Rob McFarland

Travel Writer
Freelance
Michael Turtle

Michael Turtle

Travel Blogger
Natasha Dragun

Natasha Dragun

Travel Writer & Editor
Freelance
10:30 AM
Sustainable Tourism in 2022
Sarah Anderson, GTI;
Mark Olsen, Tourism Tropical North Queensland;
Penny Rafferty, Luxury Lodges;
Lee Tulloch, Traveller

Sustainable tourism has become the hottest topic concerning the future of travel, after the pandemic.

In this session, Sarah Anderson, a thought leader in sustainable tourism, will lead a panel discussion on trends dominating the sustainable tourism agenda in 2022, including priorities for destinations, tourism businesses, residents, and visitors.

Sarah Anderson

Sarah Anderson

Managing Director
GTI
Mark Olsen

Mark Olsen

CEO
Tourism Tropical North Queensland
Penny Rafferty

Penny Rafferty

Executive Officer
Luxury Lodges of Australia
Lee Tulloch

Lee Tulloch

Travel Writer
Traveller
11:30 AM
Networking Break
12:00 PM
Keynote Speaker
Ita Buttrose AC OBE, Legendary Media Trailblazer, Businesswoman, Best-selling Author and former Australian of the Year
Ita Buttrose AC OBE

Ita Buttrose AC OBE

Chair of the Australian Broadcasting Corporation
Media Trailblazer, Businesswoman, Best-selling Author and former Australian of the Year
1:00 PM
Lunch
2:00 PM
Reopening to the world; Customer trends shaping the future of travel
Michael Branagh, Group Executive - Global Marketing, Tourism & Events Queensland;
Susan Coghill, Chief Marketing Officer, Tourism Australia;
Andrew Waddel, General Manager Australia, Tourism New Zealand;
Ben Angell, Vice President & Managing Director, Norwegian Cruise Line
Michael Branagh

Michael Branagh

Group Executive - Global Marketing
Tourism & Events Queensland
Susan Coghill

Susan Coghill

Chief Marketing Officer
Tourism Australia
Andrew Waddel

Andrew Waddel

General Manager Australia
Tourism New Zealand
Ben Angell

Ben Angell

Vice President & Managing Director
Norwegian Cruise Line
3:00 PM
Networking Break
3:30 PM
Slam with Travel Editors
Fiona Carruthers, The Australian Financial Review;
Jana Frawley, ESCAPE;
Craig Platt, traveller.com.au
Ellie Cobb, BBC
Fiona Carruthers

Fiona Carruthers

Travel Editor & Journalist
The Australian Financial Review
Jana Frawley

Jana Frawley

Content Director
ESCAPE
Craig Platt

Craig Platt

Managing Editor
traveller.com.au
Ellie Cobb

Ellie Cobb

Senior Journalist
BBC
4:30 PM
PR Panel - COVID Recovery
Jill Collins, Barking Owl Communications;
Karena Noble, Event Hospitality and Entertainment;
Emma Sturgiss, Tourism Australia
Jill Collins

Jill Collins

Managing Director
Barking Owl Communications
Karena Noble

Karena Noble

Corporate Communications Manager
Event Hospitality and Entertainment
Emma Sturgiss

Emma Sturgiss

Global Manager - Public Relations
Tourism Australia
5:30 PM
Finish
Day 2 - IMM
7:30 AM
Exhibitors arrive to set up tables and register
8:00 AM
Media Registration
8:50 AM
Welcome Address
9:00 AM
Appointments to commence (6 sessions)
10:30 AM
Morning Networking Break
11:00 AM
Appointments to resume (6 sessions)
12:30 PM
Networking Lunch
2:00 PM
Appointments to resume (5 sessions)
3:15 PM
Afternoon Networking Break
3:45 PM
Appointments to resume (5 sessions)
5:00 PM
Cocktail Function

Testimonials


Naomi Hammond

Naomi Hammond

Communications Manager
Accor Pacific

IMM is the must-attend event of the year. You can always guarantee you’ll engage in great conversations with some of the industry’s top writers. At a time when we’re all ready to get back to in-person events, IMM should be in every industry member’s calendar.
Emma Sturgiss

Emma Sturgiss

Global Manager - Public Relations
Tourism Australia

Tourism Australia has been participating in TravMedia’s IMM events since the very beginning and have found them to be invaluable for the media networking opportunities they provide. The IMM events have now become a vital part of our global media relations program as they enable us to speak to thousands of media face to face (or virtually) each year.
Donna Campbell

Donna Campbell

Managing Director
Destination Canada GSA Australia

IMM is hands-down the best place to connect with travel media, share news and updates on our destination and discover what kinds of stories and assets are of interest to writers, editors, publishers and influencers. We appreciate being involved in such a high calibre event, including the one-on-one appointments, networking opportunities and interactive break-out sessions.

Register Now

PR Registration Media Registration

Contacts

Booking & Sponsorship Enquiries
Blake Riddington

Blake Riddington

Regional Manager

  • +61 (0) 468 438 451
Event & Marketing Enquiries
Julie Ott

Julie Ott

Chief Marketing Officer

  • +61 (0) 401 240 940
International Enquiries
Nick Wayland

Nick Wayland

CEO & Founder

International Enquiries
Dominika Dryjski

Dominika Dryjski

Chief Operations Officer

  • +1 212 808 0811