Join the travel industry’s media event of the year

Enjoy 22 meetings with Australia's top travel media

Network with journalists and build valuable relationships

Learn from industry experts at The TravMedia Summit

Stand out with unrivalled sponsorship opportunities

Book Now & Save

The Event Connecting Travel Brands with the Media

TravMedia's IMM (International Media Marketplace) is the leading global networking event connecting the travel industry with editors, journalists, broadcasters and content creators. Celebrating its 14th year in 2026, IMM is firmly established as the unmissable event for travel media and PRs to connect and nurture relationships.

Prescheduled meetings between exhibitors and media are IMM’s cornerstone. At IMM, you can pitch a year's worth of stories, famil trips and features in a day. Attendees also love the show for unrivalled relationship building and networking opportunities. We look forward to welcoming you at ICC Sydney in February!

Targeted, Pre-Booked Meetings

Prescheduled meetings are fundamental to IMM’s success. Meetings Manager’s powerful algorithm enables exhibitors to pre-book 22 one-on-one appointments with Australia and New Zealand's premier travel media.

Outstanding Networking Opportunities

From sponsored lunches to cocktail functions, IMM Australia includes over 7.5 hours of open networking across two days for exhibitors and media to connect, socialise and build lasting relationships.

The Place for Professional Development

The TravMedia Summit on day one of IMM is the conference for travel PRs, editors and writers to gain valuable insights from the industry's most influential leaders and discuss the trends and challenges affecting our industry.

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Two Productive Days

Day 1 26 February 2026 Sofitel Sydney Wentworth

  • Registration / Morning Networking
  • Travel Trends Update
  • Redefining Wellness Tourism
  • Networking Break sponsored by
    Los Angeles Tourism & partners

  • The State of the Australian Travel Industry
  • The Best AI Tools for Media and PRs
    What’s Working, What’s Not and What’s Next

    Nick Abrahams, AI Pioneer & Business Futurist

  • Lunch
  • How Luxury Escapes Changed Travel

    Adam Schwab, Co-Founder & CEO, Luxury Escapes

  • Networking Break sponsored by
    Destination British Columbia

  • Slam with Travel Editors
  • Rewriting the Rules of Freelancing
    Futureproofing for PRs, Content Creators and Writers
  • Networking Drinks
  • Finish

* schedule subject to change

Day 2 27 February 2026 ICC Sydney

  • Exhibitor Registration and Table Set-up
  • Media Registration
  • Welcome Address
  • Appointments (6 sessions)
  • Networking Break sponsored by
    Destination NSW

  • Appointments (6 sessions)
  • Networking Lunch
  • Appointments (5 sessions)
  • Networking Break
  • Appointments (5 sessions)
  • IMM Appointments Finish
  • Cocktail Function
  • Day Two Ends

See IMM in Action

Naomi Hammond
IMM is the must-attend event of the year. You can always guarantee you’ll engage in great conversations with some of the industry’s top writers. At a time when we’re all ready to get back to in-person events, IMM should be in every industry member’s calendar.
Naomi Hammond
Communications Manager
Accor Pacific
Kelli Armstrong
TravMedia is an indispensable tool. At IMM, I've developed so many incredible connections and editorial opportunities with PRs and freelance writers. A global media network like this makes fostering industry relationships a seamless process.
Kelli Armstrong
Managing Editor
Escape
Sarah King
IMM is the biggest travel media event in Australia, so to be able to headline sponsor, we are exposing our brand to journalists and the travel industry.
Sarah King
Head of ANZ PR
Expedia Group
Tommy Woods
There is no other experience like IMM, I can’t think of another entity that has that many journalists in one space at one time.
Tommy Woods
Marketing Specialist
Travel Texas
Lisa Woolfe
PR and Media coverage is critically important for our destination. IMM is a fantastic way of getting our message out there and really showcasing Townsville North Queensland to the right audiences.
Lisa Woolfe
Director Visitor Economy & Marketing
Townsville North Queensland
Harmeet Sehgal
IMM is amazing, because the event is one-of-a-kind, where media and brands come together on such a large scale. There is no other event out there like this in Asia-Pacific.
Harmeet Sehgal
Chief Editor
Travel Media Limited NZ
Michael Turtle
Coming back every year is really worthwhile because the travel industry changes every year. There are new things to learn, it's interesting to hear what people have been doing and how they are reacting to changes in the industry. Connecting with the industry in one place saves me a lot of time.
Michael Turtle
Blogger & Journalist
Time Travel Turtle
Dianne Bortoletto
I would recommend IMM to any aspiring travel writer, any established travel writer, any tourism brand that wants access to the best travel writers and editors in the country. Honestly, there is no substitute.
Dianne Bortoletto
Freelance Journalist

Key Contacts

Booking and Sponsorship Enquiries

Tom Bonnafoux
Regional Director

+61 (0) 402 276 902

Event and Marketing Enquiries

Julie Ott
Chief Marketing Officer

+61 (0) 401 240 940

Domestic Media Enquiries

Lauren Moelk
Chief Communications Officer

+61 (0) 422 258 062

International Enquiries

Nick Wayland
CEO & Founder