Exhibitor Registration
Journalist / Content Creator RegistrationThe Event Connecting Travel Brands with the Media
Celebrating its 15th year in 2027, International Media Marketplace (IMM) is firmly established as
the leading global networking event dedicated to connecting the travel industry with editors,
journalists, broadcasters and content creators. It is unrivalled for providing opportunities for PRs and
the media to network, collaborate, and nurture relationships.
Pre-scheduled meetings between brands and media remain IMM’s cornerstone, where exhibitors can pitch a
year's worth of stories, press trips and features over just two days. Attendees also love the show for
unrivalled relationship building and networking opportunities at every touch point, including
breakfasts, lunches and the IMM Evening Drinks Party.
IMM also incorporates The TravMedia Summit
– a morning of panel discussions and keynote sessions led by travel editors and PR thought-leaders.
Targeted, Pre-Booked Meetings
Book up to 36 meetings per delegate from your branded shell scheme exhibition stand. Exhibitors with two delegates can book up to double the meetings.
The Place for Professional Development
IMM features The TravMedia Summit, a morning of panel discussions and keynote sessions with leading industry and media voices.
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PRs
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brands
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journalists and content creators
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Pre-scheduled Meetings
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Speakers
Two Days to Meet, Share and Learn
Day 1 Monday 22 March 2027
Note: 2026 Schedule. All 2027 Speakers to be announced soon.
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Delegates Arrive
REGISTRATION AREA AND LANYARDS
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Welcome Breakfast and Networking
Sponsor breakfast
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The TravMedia Summit Opens
Sponsor The Summit
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Welcome to The Summit
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SESSION ONE – KEYNOTE
Travel’s Media Quest
The Future Role of the Travel Media
- Richard Quest, News Anchor – CNN International
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SESSION TWO
The Ever-Changing Role of a Travel Editor: The Travel Editors’ Debate
The publishing decisions shaping travel journalism today
- Ben Ross, Head of Travel – The Telegraph
- Lisa Minot, Head of Travel – The Sun
- Barry Neild, Global Editor – CNN Travel
- Sarah Allard, Digital Director – Condé Nast Traveller UK
- Henry Hemming, Global Adviser – TravMedia (Moderator)
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SESSION THREE
What I Look for in a Travel Story? Hear it from the Travel Writers of the Year
Insights from TravMedia Awards’ Travel Writer of the Year winners
- Ed Grenby, Freelance Travel Writer
- Greg Dickinson, Senior Travel Writer – The Telegraph
- Madeleine Barber, Head of Partner Content – TTG Media
- Tom Robbins, Travel Editor – FT
- Henry Hemming, Global Adviser – TravMedia (Moderator)
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Networking Break
Sponsor this break
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SESSION FOUR
How to Wu the Travel Media: A Founder’s Story of PR, Power & Resilience
A candid fireside chat with Wendy Wu
- Wendy Wu, Founder & Managing Director – Wendy Wu Tours
- Henry Hemming, Global Adviser – TravMedia (In conversation)
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SESSION FIVE
Highly Influential… Meet the Stars of Travel Content
How creators are reshaping travel marketing and storytelling
- Bonnie Rakhit, Content Creator – @bonnierakhit
- Dominique Mills – @DominiquesTravelsss
- Nicky Kelvin, Senior Director of Content – The Points Guy | @nickykelvin
- Carmen Roberts, TV Presenter, Travel Journalist, Content Creator and Speaker (Moderator)
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SESSION SIX
Travel PR in the Age of the AI Reputation Economy | What’s Happening?
How AI is reshaping brand visibility and trust
- Jonny Bentwood, Global President of Data & Analytics – Golin
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The TravMedia Summit Closes
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Networking Lunch
Sponsor lunch
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Meetings
Six Appointments
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Networking Break
Sponsor this break
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Meetings
Six Appointments
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IMM Day One Closes
* schedule subject to change
Day 2
Tuesday 23 March 2027
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Delegates Arrive
REGISTRATION AREA AND LANYARDS
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Welcome Breakfast and Networking
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Morning Meetings
Six Appointments
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Networking Break
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Morning Meetings
Six Appointments
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Networking Lunch
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Afternoon Meetings
Six Appointments
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Networking Break
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Afternoon Meetings
Six Appointments
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IMM 2027 Evening Drinks Party
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IMM 2027 Closes
Lisa Minot Head of Travel
“I’ve been to every IMM since it started. I come back every year as it’s a great way to connect with lots of destinations and brands in one place.”
Stuart Fyfe Tourism Australia
“To anyone considering attending IMM, I would say absolutely do it. It’s an invaluable way to make connections with travel writers over two days that would otherwise take months.”
Ben Ross The Telegraph
“One of the things IMM gives me which other shows don’t is a sense of purpose. I’m coming here for specific reasons and getting specific outcomes. I will go back and commission real stories as a result.”
Katerina Bomshtein Gran Canaria Representative UK & Ireland
“IMM is one of the most effective events for me to meet the media. It’s super intense, but it’s very productive. I absolutely love it.”
Claire Irvin Head of Travel
“IMM is great for putting names to faces and having an opportunity to hear the going’s on from the other side of the industry.”
Sharon Ehrlich Bershadsky Director, UK and Ireland
“This is the second time sponsoring the breakfast at IMM. We’ve met so many people from media to content creators. We can’t believe the amount of great contacts we’ve made.”
Sophie Lam Travel Editor
“I come to IMM because it is a really efficient way of meetings lots of different people, catching up with colleagues, finding out what’s new, and getting new story ideas from that invaluable one-to-one engagement that you don’t get over email.”
Heather Newman Princess Cruises
“We've had really great, thought provoking conversations on new angles we can feature and getting new contacts has been invaluable for us. We'll definitely be back next year.”
Barry Neild CNN Travel
“IMM's got lots to offer for someone like me who wants to meet PRs, fellow journalists and content creators. They are all here so it’s a great space to be in. At IMM there is always a little bit of magic that leaps out!”
Natasha Sá Osório Senior PR Specialist
“IMM offers great value for money. I had lots of great meetings with editors, freelancers, bloggers and content creators. It’s so varied – it’s great!”
Laoise Collins PR Manager, UK & Europe
“IMM is an effective, essential event, really good fun and a really nice way to connect with the travel industry.”
Antonia Windsor Freelance Travel Writer
“I’ve always been too busy to come to IMM but this time I made it and my eyes are opened. I’m going to be back next year..”
David Venables PR Account Manager, Travel and Tourism Marketing
“IMM is brilliant. We get to meet with so many journalists and so many interested people. 56 appointments over two days. Where else can you get that?”
Lyn Hughes Wanderlust
“I personally find IMM so useful and it’s always in my diary. There is diversity in the exhibitors, PRs, destinations and experiences. I’d say to any travel writer or editor, they really should come along.”
Christopher Moyer Director of Communications
“IMM is the premier conference to connect destinations to travel journalists.”
Zoey Goto Freelance Travel Writer
“I would recommend IMM to journalists as a way to network, meet tourist boards and other writers, and leave at the end of the day with a notebook full of story ideas.”
Amy Skelding Atlantic Canada
“We have been overwhelmed with how many people were at IMM. We’ve had 59 media in two days and managed to speak to people between meetings as well. Really pleased.”
Damien Gabet Freelance Travel Writer
“Stories and Community. Those are the two reasons I come to IMM. It’s fast and invariably good for quality stories. I come away with 10 stories I know I can sell. I love it”
Gemma Jamieson Senior Global PR Manager
“What I really like about IMM is there are plenty of opportunities for us to get organised before the event so when we come, our time is maximised. The online booking system allows you to meet lots of people all in one day.”
Jessie Moore Pocket Wanderings
“What's unique about IMM is its breadth of contacts and huge networks that it has. I think it's the most renowned travel networking event in the UK which is brilliant to be part of.”
Josefine Baetzoldt German National Tourist Board
“I enjoyed IMM - and the sessions were brilliant too! I will be back next year!”
Sion Walton-Guest The Globetrotter Guys – LGBTQ+ Blog
“IMM gives us a really good platform to meet people that we would struggle to meet otherwise, it gives us access to so many tourism boards and PR professionals.”
Marine Teste Head of PR & Clusters Project Manager
“IMM is key because it is the biggest event for us in terms of meeting with the media.”
