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12-13 October 2026
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Sofitel London St James
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12-13 October 2026
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Sofitel London St James
- 12-13 October 2026
- Sofitel London St James
Join us at IMM LUX UK
International Media Marketplace Luxury
REGISTER NOWThe Event Connecting Luxury Brands with the Media
IMM LUX UK – International Media Marketplace Luxury – connects international luxury travel brands and luxury goods, services, experiences, real estate, and technology PR professionals with top luxury-focused editors, journalists, and content creators. This exclusive event offers 22 prescheduled, targeted media meetings and multiple networking opportunities over two days, providing unparalleled opportunities to pitch story ideas and forge valuable collaborations.
The Luxury Summit is the conference for PR professionals and luxury media to learn from the industry’s most influential leaders. Editors, freelancers, content creators and brands come together to inspire ideas, share insights and discuss the trends and challenges affecting the industry.
Following the inaugural IMM LUX UK, the event now comes to London, taking place at the Sofitel London St James and bringing together the luxury media and communications community for two days of insight, discussion and connection.
IMM LUX UK is the latest division of TravMedia’s world-renowned IMM, the leading global networking event connecting brands and media across seven countries annually.
Targeted, Pre-Scheduled Meetings
Preschedule 22 targeted media appointments to maximize your return on attendance. Enhanced profiles make it easy to pinpoint ideal meeting candidates.
The Luxury Summit is the conference to network and gain valuable insights from editors, journalists, and industry thought leaders.
Two Days of Powerful Connections and Bold Ideas
Day One – the Luxury summit Monday 12 October 2026
2025 Schedule.
2026 Speakers to be announced soon.
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Registration
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Networking Lunch sponsored by Emblems Collection
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Welcome & Emblems Collection presentation
Nick Wayland, CEO & Founder, TravMedia
Camille Lopeo, Chief Marketing Officer, Sofitel Legend, Sofitel, MGallery & Emblems
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Keynote: Meet Gen Alpha — Your Future Traveller Has Already Arrived
Carla Buzasi, CEO, WGSN Group
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Understanding the Ultra-High-Net-Worth Traveller
Paul Croughton, Editor-in-Chief, Elite Traveler (Moderator)
Edward Hooper, Group CEO, LQA Group
Francesca Swan, Chief Strategy Officer, VistaJet
Kate Thompson, Senior Vice President – Marketing, Abercrombie & Kent
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How AI Is Changing Luxury Travel Discovery
Jenni Holman, Global PR & Brand Communications Director, Mason Rose (Moderator)
Abigail Malbon, Global Audience Development Manager, Condé Nast Traveller
Kerry Smith, Consultant Content Director, British Airways High Life
Tilly Gray, PR & AI Director, Mason Rose
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Networking Break
Sponsor this break -
Editors Roundtable – What Actually Defines Luxury?
Nick Wayland, CEO & Founder, TravMedia (Moderator)
Claire Irvin, Head of Travel, The Times & The Sunday Times
Lucy Cleland, Co-founder & Editorial Director, Country & Town House
Paul Croughton, Editor-in-Chief, Elite Traveler
Sarah Allard, Digital Director, Condé Nast Traveller
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Charting the Next Wave: Ultra-Luxury Sea Travel
Stewart Campbell, Managing Director, BOAT International (Moderator)
Jemma Lester, Founder & Managing Director, Luxury Marketing House
Rita Luskovic, Charter Broker, Fraser Yachts London
Tom Batchelor, VP Deployment, Product & Port Operations, Scenic Group
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Cocktail Function
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Finish
Day two – IMM LUX UK Tuesday 13 October 2026
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Brands register and set up tables
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Media Registration
Sponsor the lanyards -
Welcome Address
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Appointments to Commence
Six Appointments
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Morning Networking Break
Sponsor this break -
Appointments to Resume
Six Appointments
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Networking Lunch
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Appointments to Resume
Five Appointments
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Afternoon Networking Break
Sponsor this break -
Appointments to Resume
Five Appointments
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Closing Cocktail sponsored by
Sofitel London St James
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IMM LUX UK Closes
What to Expect at IMM LUX UK
Get a taste for IMM LUX UK – take a look at some highlights from our Las Vegas event
Claire Irvin The Times
“IMM is great for putting names to faces and having an opportunity to hear the going’s on from the other side of the industry.”
Stephanie Carver Muir Hotel
“I’m meeting journalists from huge publications to people running really targeted podcasts. I can form a really great connection with a journalist – it is so impactful and lasts forever.”
Ben Ross The Telegraph
“One of the things IMM gives me which other shows don’t is a sense of purpose. I’m coming here for specific reasons and getting specific outcomes. I will go back and commission real stories as a result.”
Heather Newman Princess Cruises
“We’ve had really great, thought-provoking conversations on new angles we can feature and getting new contacts has been invaluable for us. We’ll definitely be back next year.”
Barry Neild CNN Travel
“IMM’s got lots to offer for someone like me who wants to meet PRs, fellow journalists and content creators. They are all here so it’s a great space to be in. At IMM there is always a little bit of magic that leaps out!”
Rachel O’Reilly Kuoni
“To anyone who has not been to IMM, I’d say - do it! It will bring to you a whole wealth of connections - they are all here at IMM. There’s a really diverse range of contacts.”
Dona Regis Prosper Caribbean Tourism Organization
“The Summit is not only educational but inspiring. The panels provide real examples as to what people in the industry should focus on. A real insight into the future of travel and tourism.”
Mike MacEacheran Travel Journalist
“Any writer or editor that doesn’t attend IMM is missing a trick. There are so many stories here but it’s also about visibility and building networks.”
Stuart Fyfe Tourism Australia
“To anyone considering attending IMM, I would say absolutely do it. It’s an invaluable way to make connections with travel writers over two days that would otherwise take months.”
Marine Teste Atout France
“We always have great coverage following IMM.”
Sophie Lam Travel Editor The i Paper
“I come to IMM because it is a really efficient way of meeting lots of different people, catching up with colleagues, finding out what’s new, and getting new story ideas from that invaluable one-to-one engagement that you don’t get over email.”
Laoise Collins Tourism New Zealand
“IMM is an effective, essential event, really good fun and a really nice way to connect with the travel industry.”
Laura Dannen Redman Digital Travel Editor Robb Report
“IMM gathers all the best writers and PR people from across the world and makes it really easy for me to connect with people, reconnect with people, and get twenty story ideas in one day.”
Ashlea Halpern
Contributing Editor
Condé Nast Traveler
"IMM is the only industry function I regularly attend because it's the only one that consistently nets results. I get to meet with the best brands in the business and learn about industry trends — all in the span of two dizzying days. What's not to love?"
Mark Wong Senior Vice President Small Luxury Hotels of the World
“It’s amazing; I have never seen an event where there is such an exceptional quality of media. You have people from all of the key publications you want; they’re all here.”
Casandra Karpiak Luxury Freelance Journalist
“I am so impressed. Everything across the board has been targeted and relevant. All my meetings have been very personalized.”
Rebecca Lane Public Relations Manager Las Vegas Convention and Visitors Authority
“The value of sponsorship is important. Having this phenomenal group of media here to tell the destination story is sensational.”
Greg Habeeb Chief Development Officer WorldHotels
“The quality of media is exceptional. Some of these people we try to get on the phone or try to meet with, but they're here at the event. The talent that you bring together under one roof is amazing. It was intimate, informative, and I learned a lot.”
Michaela Guzy Content Creator Oh the People You Meet
“The quality of my meetings at IMM LUX UK was spectacular. There was not one meeting where we didn't walk away with an action item, and both of us very eager to collaborate. I'm super excited to follow up and for what comes out of it.”
Paige Hyman Public Relations Director Cunard
“The quality of the media and conversations is extremely high. We were able to find ways we can better partner to tell our brand story through the eyes of what their readers want to see. So it's been a great experience.”
Maya Kachroo-Levine
Senior Editor
Travel + Leisure
“The press at IMM LUX are extremely hard-hitting reporters that I have a lot of respect for. The brands that I sat down with are tourism boards and luxury lodges and hotel openings that I'm actually going to cover.”