12-13 October 2026
Sofitel London St James
International Media Marketplace Luxury is the leading networking event that connects luxury travel brands with top-tier media and content creators.
IMM LUX is unrivalled for building media relationships, pitching story angles and securing coverage.
The Luxury Summit is the conference to network and learn from industry leaders. Uncover new ideas from editors,
journalists and thought leaders while enjoying unrivalled networking with A-list media.
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“IMM is great for putting names to faces and having an opportunity to hear the going’s on from the other side of the industry.”

“I’m meeting journalists from huge publications to people running really targeted podcasts. I can form a really great connection with a journalist – it is so impactful and lasts forever.”

“One of the things IMM gives me which other shows don’t is a sense of purpose. I’m coming here for specific reasons and getting specific outcomes. I will go back and commission real stories as a result.”
“We’ve had really great, thought-provoking conversations on new angles we can feature and getting new contacts has been invaluable for us. We’ll definitely be back next year.”

“IMM’s got lots to offer for someone like me who wants to meet PRs, fellow journalists and content creators. They are all here so it’s a great space to be in. At IMM there is always a little bit of magic that leaps out!”
“To anyone who has not been to IMM, I’d say - do it! It will bring to you a whole wealth of connections - they are all here at IMM. There’s a really diverse range of contacts.”

“The Summit is not only educational but inspiring. The panels provide real examples as to what people in the industry should focus on. A real insight into the future of travel and tourism.”

“Any writer or editor that doesn’t attend IMM is missing a trick. There are so many stories here but it’s also about visibility and building networks.”

“To anyone considering attending IMM, I would say absolutely do it. It’s an invaluable way to make connections with travel writers over two days that would otherwise take months.”

“We always have great coverage following IMM.”

“I come to IMM because it is a really efficient way of meeting lots of different people, catching up with colleagues, finding out what’s new, and getting new story ideas from that invaluable one-to-one engagement that you don’t get over email.”

“IMM is an effective, essential event, really good fun and a really nice way to connect with the travel industry.”
“IMM gathers all the best writers and PR people from across the world and makes it really easy for me to connect with people, reconnect with people, and get twenty story ideas in one day.”

"IMM is the only industry function I regularly attend because it's the only one that consistently nets results. I get to meet with the best brands in the business and learn about industry trends — all in the span of two dizzying days. What's not to love?"

“It’s amazing; I have never seen an event where there is such an exceptional quality of media. You have people from all of the key publications you want; they’re all here.”
“I am so impressed. Everything across the board has been targeted and relevant. All my meetings have been very personalized.”
“The value of sponsorship is important. Having this phenomenal group of media here to tell the destination story is sensational.”

“The quality of media is exceptional. Some of these people we try to get on the phone or try to meet with, but they're here at the event. The talent that you bring together under one roof is amazing. It was intimate, informative, and I learned a lot.”
“The quality of my meetings at IMM Lux was spectacular. There was not one meeting where we didn't walk away with an action item, and both of us very eager to collaborate. I'm super excited to follow up and for what comes out of it.”

“The quality of the media and conversations is extremely high. We were able to find ways we can better partner to tell our brand story through the eyes of what their readers want to see. So it's been a great experience.”
“The press at IMM LUX are extremely hard-hitting reporters that I have a lot of respect for. The brands that I sat down with are tourism boards and luxury lodges and hotel openings that I'm actually going to cover.”