The TravMedia Summit Australia

SAVE THE DATE
27 February 2020
VENUE
Sofitel Sydney Darling Harbour

WHAT IS THE TRAVMEDIA SUMMIT?

We bring together Australia's leading and most influential members of TravMedia from the tourism industry, to share ideas, learn from leaders & each other, and be inspired to improve communications within the travel industry.

Date

Thursday, 27 February 2020

Venue

Sofitel Sydney Darling Harbour

Our Target Market Is

Travel editors, Freelancers, tourism destination regional directors and board members, destination marketers, tourism and travel PR professionals, hotel marketers, PR companies

Partners / Sponsors

Presenting Conference Partner

AccorHotels

The Event Style

A half day conference style event with a range of speakers and panelists

5 x 30-45 minute sessions

Includes lunch, afternoon tea and cocktail party

KEYNOTE SPEAKERS

Barry Neild

Global Editor
CNN Travel

Barry Neild is the Global Editor for CNN Travel, supervising all travel-related content across CNN’s platforms. Based in London, he helms a team of staff reporters and international freelancers, working closely with CNN Travel’s teams in New York, Atlanta, Bangkok and Hong Kong.

Neild joined CNN in 2006, working for its digital news operations before switching to its Travel team in 2015. Prior to working at CNN he worked as a correspondent for the AFP news agency, reporting headline news stories from destinations including Afghanistan, Indonesia, China and Iraq.

AGENDA

Slam with Travel Editors

What are travel editors looking for and how can you make their jobs easier? Learn how to create pitches that sell stories, how to uncover new angles on old destination and how to ensure your voice is heard amongst the fray. Hear examples of the good the bad and the ugly.

SPEAKERS

Barry Neild
CNN Travel

MODERATORS

Nick Wayland
TravMedia

Insights into the world of Modern Tourism and Travel PR

What are PRs looking for when they invite media on famils? Why do PRs invite the same people time and again – what are they doing that you are not? What to do and not to do to get yourself on the famil invitation list. Why are airlines becoming fussier about providing free seats and what can you do to ensure your seat at the front of the plane.

SPEAKERS

Georgia Gregerson
GTI Tourism
Gaynor Reid
AccorHotels
Amanda Bolger
Qantas Airways Limited

MODERATOR

Kim McKay
Klick Communications

Press Trips: The Good, the Bad and the Ugly (45 mins)

What are the hallmarks of a successful press trip? What constitutes a compelling itinerary? What are the do's and don'ts of hosting? How can media improve their chances of being hosted? In this candid, warts-and-all session, you'll learn what works (and what doesn't) from two of the industry's leading PR professionals plus hear what the media is looking for in a successful press trip.

Key takeaways:
  • What are the key ingredients of a successful press trip?
  • How do you avoid a press trip disaster?
  • How can PRs and media work together to create trips that deliver for everyone?
  • What can journalists do to improve their chances of getting on trips?

SPEAKERS

Rob McFarland
Freelance
Emma Sturgiss
Tourism Australia

Rewriting the press release

Forget everything you know about press releases. No, really – all of it. Georgia Rickard is here to redefine your idea of an effective press release – and she has the science, and the studies, to back her argument up. You won’t want to miss this one... trust us.

SPEAKERS

Georgia Rickard
Virgin Australia

SPEAKERS

PRICING
TravMedia Clients
$495 AUD +GST
Non-TravMedia Clients
$650 AUD +GST
REGISTER HERE

REGISTER