February 2021


We bring together the tourism industry's most influential leaders, editors and travel writers to inspire ideas, share insights and discuss the trends and challenges affecting our industry.

Target Market

Tourism destination regional directors and board members, destination marketers, tourism and travel PR professionals, hotel marketers, PR companies, travel editors, freelancers.


9:00 am Delegates Arrive for Registration
9:30 am What Makes a Headline Stand Out by Georgia Rickard, Editor at Large of Virgin Australia
10:30 am Press Trips: The Good, The Bad and the Ugly Panel Session:
  • Rob McFarland | Freelance Travel Writer
  • Jo Palmer | Gate 7
  • Emma Sturgiss | Tourism Australia
11:30 am The Elements of Good Storytelling presented by Catherine Marshall, Award-Winning Travel Writer
12:30 pm Stand-Up Light Networking Lunch
1:30 pm Keynote Speaker Presentation featuring Barry Neild, Global Editor of CNN Travel
2:30 pm Are you 2020 Ready? PR in the Next Decade Panel Session:
  • Kim McKay | KlickX
  • Sarah Anderson | GTI Tourism
  • Gaynor Reid | ACCOR
  • Amanda Bolger | Qantas Airways Limited
3:30 pm Afternoon Tea Break
4:00 pm Slam with Travel Editors Panel Session:
  • Barry Neild | CNN Travel
  • Kirsten Galliott | Qantas Media
  • Julia Zaetta | Better Homes and Gardens
  • Joanna Hunkin | Gourmet Traveller
  • Justin Jamieson | Grin Creative
5:00 pm  Cocktail Function at Sofitel Sydney Darling Harbour
6:00 pm  End


Barry Neild

Global Editor
CNN Travel

Barry Neild is the Global Editor for CNN Travel, supervising all travel-related content across CNN’s platforms. Based in London, he helms a team of staff reporters and international freelancers, working closely with CNN Travel’s teams in New York, Atlanta, Bangkok and Hong Kong.

Neild joined CNN in 2006, working for its digital news operations before switching to its Travel team in 2015. Prior to working at CNN he worked as a correspondent for the AFP news agency, reporting headline news stories from destinations including Afghanistan, Indonesia, China and Iraq.


Slam with Travel Editors

What are travel editors looking for and how can you make their jobs easier? Learn how to create pitches that sell stories, how to uncover new angles on old destination and how to ensure your voice is heard amongst the fray. Hear examples of the good the bad and the ugly.


Barry Neild
CNN Travel
Kirsten Galliott
Julia Zaetta
Better Homes and Gardens
Joanna Hunkin
Gourmet Traveller
Justin Jamieson
Grin Creative


Nick Wayland

Are you 2020 ready? PR in the next decade

Hear from the industry’s leading experts to find out what you need to take your career to the next level. They’ll be discussing the skills you’ll have to have, the trends you need to know about and share personal stories on how their careers have thrived.


Sarah Anderson
GTI Tourism
Gaynor Reid
Amanda Bolger
Qantas Airways Limited


Kim McKay
Klick X

Press Trips: The Good, the Bad and the Ugly (45 mins)

What are the hallmarks of a successful press trip? What constitutes a compelling itinerary? What are the do's and don'ts of hosting? How can media improve their chances of being hosted? In this candid, warts-and-all session, you'll learn what works (and what doesn't) from two of the industry's leading PR professionals plus hear what the media is looking for in a successful press trip.

Key takeaways:
  • What are the key ingredients of a successful press trip?
  • How do you avoid a press trip disaster?
  • How can PRs and media work together to create trips that deliver for everyone?
  • What can journalists do to improve their chances of getting on trips?


Rob McFarland
Emma Sturgiss
Tourism Australia
Jo Palmer
Gate 7

What makes a headline stand out

From a simple press release, pitch to an editor or a publication’s headline: Georgia Rickard has spent the last two decades, as a magazine editor. Hear her ideas on how to attract the readers interest. She has researched the science and the studies to back her ideas up. You won’t want to miss this one, trust us.


Georgia Rickard
Virgin Australia

The Key Elements of a Good Story

Good travel writing inspires readers to retrace the writer’s footsteps. But inspiring stories begin long before the writer has set off on their adventure: this is a craft that requires preparation and practice, and which flourishes with support from industry insiders. In this session, learn about the art of storytelling – and the ways in which PRs and operators can enhance the narratives of the travel writers they work with.

Catherine Marshall
Freelance Travel Writer



Registration for The TravMedia Summit 2021 opens later this year.