The TravMedia Summit

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27 February 2020
Sofitel Sydney Wentworth


We aim to bring together Australia's leading and most influential members of TravMedia from the tourism industry, to share ideas, learn from leaders & each other, and be inspired to improve communications within the travel industry.


Thursday, 27 February 2020


Sofitel Sydney Wentworth

Our Target Market Is

Travel editors, Freelancers, tourism destination regional directors and board members, destination marketers, tourism and travel PR professionals, hotel marketers, PR companies

Partners / Sponsors

Presenting Conference Partner


The Event Style

A half day conference style event with a range of speakers and panelists

5 x 30-45 minute sessions

Includes lunch, afternoon tea and cocktail party


Karla Cripps

Senior Digital Producer
CNN Travel

Karla Cripps is a Senior Digital Producer who oversees CNN Travel's Asia-Pacific coverage.

Based in Bangkok for more than 15 years, she spearheads production of travel news, features and planning for the region, while also writing and editing content.

Cripps works closely with CNN Travel's teams in New York, Atlanta and London, and produces content that covers a wide range of topics, from aviation news and travel trends to culture and cuisine.

Cripps joined CNN in 2009 and became editor and writer for CNN Travel in 2012. She has been heavily involved in the production of various successful CNN Travel series, including Culinary Journeys, Hanoi POV and Destination India.

Prior to joining CNN, Cripps spent over a decade working as a writer and editor for various publications and broadcast media. Originally from Canada, she began her journalism career as a digital and TV news producer for Global Television Network.


Slam with Travel Editors

What are travel editors looking for and how can you make their jobs easier? Learn how to create pitches that sell stories, how to uncover new angles on old destination and how to ensure your voice is heard amongst the fray. Hear examples of the good the bad and the ugly.


Karla Cripps
CNN Travel


Nick Wayland

Insights into the world of Modern Tourism and Travel PR

What are PRs looking for when they invite media on famils? Why do PRs invite the same people time and again – what are they doing that you are not? What to do and not to do to get yourself on the famil invitation list. Why are airlines becoming fussier about providing free seats and what can you do to ensure your seat at the front of the plane.


Georgia Gregerson
GTI Tourism
Gaynor Reid
Amanda Bolger
Qantas Airways Limited


Kim McKay
Klick Communications

Press Trips: The Good, the Bad and the Ugly (45 mins)

What are the hallmarks of a successful press trip? What constitutes a compelling itinerary? What are the do's and don'ts of hosting? How can media improve their chances of being hosted? In this candid, warts-and-all session, you'll learn what works (and what doesn't) from two of the industry's leading PR professionals plus hear what the media is looking for in a successful press trip.

Key takeaways:
  • What are the key ingredients of a successful press trip?
  • How do you avoid a press trip disaster?
  • How can PRs and media work together to create trips that deliver for everyone?
  • What can journalists do to improve their chances of getting on trips?


Rob McFarland
Emma Sturgiss
Tourism Australia


TravMedia Clients
$495 AUD +GST
Non-TravMedia Clients
$650 AUD +GST