Sydney, Australia – TravMedia is pleased to announce Sofitel Sydney Darling Harbour will join the IMM Australia 2024 program as the official Cocktail Sponsor.

Returning to Darling Harbour's International Convention Centre (ICC) Sydney on February 23rd, IMM will welcome over 150 global travel and tourism brands and 200 media from Australia and New Zealand. 

"We are thrilled to announce our collaboration with long-time supporter, Sofitel Sydney Darling Harbour, as the official Cocktail Sponsor for IMM Australia 2024," stated Nick Wayland, CEO and Founder of TravMedia. 

"As we embark on our 12th year, we strive to infuse the program with novelty, ensuring returning delegates encounter a refreshed perspective and new experiences at IMM. The choice of Sofitel Sydney Darling Harbour as the venue for our cocktail function is unparalleled, offering an idyllic setting that perfectly complements the event. Concluding our gathering in their esteemed hotel will provide a splendid finale, allowing attendees to bask in the allure of the captivating city of Sydney and its myriad of charms”. 

Sydney is experiencing a surge in tourism, and the TravMedia team is eagerly anticipating showcasing the city's attractions throughout the two-day program.

“We are delighted to be part of IMM Australia 2024”, said Greg Brady,  General Manager Sofitel Sydney Darling Harbour. “We have long standing relationship with IMM and TravMedia since our opening, and look forward to hosting the cream of Australia's travel media and industry as we move into 2024 and what we envisage as being a strong year for tourism”.

Registration for TravMedia's IMM Australia and The TravMedia Summit are still open, with a few remaining exhibition tables and tickets for the two-day event available.

For more information and to register for IMM 2024, visit https://travmedia.com/immaus or email immaus@travmedia.com.

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About IMM

IMM is the world's leading travel media networking event, connecting travel and tourism professionals with Australia and New Zealand's top-tier media to pitch story ideas and secure coverage. IMM is unrivalled for media relationship-building and networking opportunities.

The TravMedia Summit, held on day one of IMM, is the forum for the travel industry to connect and learn from our most influential leaders. The one-day conference brings together travel PR professionals, editors, and travel writers to inspire ideas, share insights and discuss the trends, opportunities and challenges affecting our industry. 

About TravMedia

TravMedia is the travel industry's only global newswire and media network. Founded in 1999 by Nick Wayland, a former travel editor seeking an easier way to research and report travel news, TravMedia is the one-stop solution trusted by travel PRs and media to network and share press releases, stories and ideas. The comprehensive platform creates an unparalleled opportunity to collaborate and develop long-lasting relationships with journalists. 

TravMedia is established in 7 countries - Australia, United Kingdom, United States, Hong Kong, Singapore, Germany and France - and connects over 45,000 travel professionals, including 25,000 editors, journalists and influencers in all corners of the world.

About Sofitel Sydney Darling Harbour

Sofitel Hotels & Resorts is an ambassador of modern French style, culture and art-de-vivre around the world. Established in 1964, Sofitel is the first international luxury hotel brand to originate from France with remarkable hotels in many of the world's most sought-after destinations. Sofitel exudes a refined and understated sense of modern luxury, always blending a touch of French elegance with the very best of the locale. Sofitel is part of Accor, a world leading hospitality group throughout more than 110 countries, and a participating brand in ALL - Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.