Professional Development Sessions at IMM

Five Expert Sessions for IMM Exhibitors

Following the success of the Professional Development Sessions at our last physical IMM in 2020, five further sessions with top industry professionals will be a key feature of IMM 2022.

The sessions will take place on the show’s second day (15 March 2022) and will offer opportunities for exhibitors to expand their expertise in everything from media relations to digital creativity. Expect to hear from top journalists, senior PR professionals and well-connected influencers!

We will host five 20-minute workshops, pre-bookable on Meetings Manager, allowing you to schedule vital training opportunities into your busy IMM day.

IMM 2022’s Professional Development Sessions will be announced soon - in the meantime you can see details of the IMM 2020 sessions here.

Four Great Reasons to Attend IMM’s Professional Development Sessions

1

Extend Your Expertise

Our five sessions spread across the IMM day offer exhibitors outstanding opportunities to gain fresh insights and learn new skills.

2

From PR to Influencer Marketing

Whether your focus is PR or influencer marketing, there’s a workshop for you, with three sessions focused on traditional PR activity and two focused on social media.

3

Increase Your Return from IMM

IMM’s professional development sessions add significant value to exhibitors’ return on investment from the show.

4

The Power of Two

Take a two-person stand at IMM and you can dedicate one team member to managing your meetings while the other attends a session.

Previous Sessions

Crisis, What Crisis? Handling Crisis PR in Travel

Two PR specialists looked at best practice in crisis management situations. Topics under discussion included crisis management best practices, the changing demands of the media and rolling news, and how social media is increasingly impacting outcomes.

Paul Charles PC Agency
Phil Bloomfield DNATA Travel

Under The Spotlight: The Travel Influencer

Our high-profile, multi-channel influencer discussed the most successful tactics for memorable travel campaigns. Joe imparted his expert advice on how brands and influencers can best work together, and how to measure ROI. It was an masterclass in creating successful campaigns with influencers.

Joe Allam Joe Allam

Social Challenges: Red Tape, Regulation and Trends in Influencer Marketing

Our high-profile, multi-channel influencer outlined the most successful tactics for memorable travel campaigns. Helene and Macca furnished their participants with expert advice on how brands and influencers can best work together, and how to measure ROI.

Helene Hall Melt Digital
Macca Sherifi An Adventurous World

The Perfect Pitch: The Best and Worst in Travel PR Pitches

Our travel industry PR insider revealed the best and worst pitches they had experienced from agencies tendering for their business. This session looked at how to build the perfect pitch, and how clients can spot issues and over-promises. This was the event for anyone who pitches – or is pitched to!

Rachel O’Reilly Kuoni

Under the Spotlight: The Travel Editor

Top-level travel editor, Claire Irvin discussed how they interact with the PR industry. Topics covered everything from phone and email pitching best practice through to how press trips can convert from the initial idea to the printed page.

Claire Irvin The Telegraph