Jo is an award-winning marketing and PR professional with over 20 years' specialising in the travel industry, bringing both agency and commercial experience. She has been Chair of the UK IPW PR Committee and a member of the Visit USA PR Committee since 2014.

During her career, Jo has represented some of the world’s leading international travel brands including 17 US tourist boards and DMOs, the Macau Government Tourist Office, Travel Yukon (Canada), Starwood Hotels & Resorts, Titan Travel, Smart Aviation and more.

I have worked at the UK's No.1 newspaper since 1991, first in senior production roles and since 1999 as Travel Editor. Worked hard to increase the Travel offering in The Sun - from a single page when I started to the current multiple pages that run in Saturday and Sunday's editions as well as breaking news online. Passionate supporter of the industry - attending annual ITT, ABTA and Pow Wow conferences. Regular appearances on ITV, Sky, Channel 5 and BBC TV and radio talking about issues affecting travellers in the UK and beyond. Lifelong caravanner, I spend my summer in my own caravan in the South of France. Also a keen skier.

I am fortunate to have been in the United Kingdom's Travel and Tourism marketplace for 32 years, and for the last decade being the owner of Cellet Marketing and Public Relations Ltd I continue to run on adrenaline of this passionate industry. The company are leading exponents at making sure that the return on any monies paid into the UK market has the very highest rates of return of investment through a combination of public relations and marketing campaigns. My knowledge with regard to the outbound UK & Irish traveller is comprehensive and my particular region of high influence is North America having worked with most of the leading states and destinations throughout my time. Personally: I have visited 35 USA States, love antiques, sewing, arts, music, baking and being creative