NEW MEDIA WORKSHOP
The full day New Media Workshop will include a series of thirty-minute, engaging presentations from ten of Australia’s social media and digital leaders. The topics will range from successful industry case studies to useful information that you can use to put your own new media marketing into practice. This includes an overview of how Tourism Australia uses social media, using Instagram for business, firing up your SEO strategy, turning your social media followers into sales and creating content that connects, to name a few sessions. There will also be an interactive panel on the day, where five of the expert speakers will review marketing material submitted by the audience. Running from 8:20am to 4:00pm, a networking lunch in the middle of the day will provide attendees the opportunity to meet with the speaking panel and ask questions.
For those operators already exhibiting at ATE14, which runs between 11-15 May 2014, transfers will operate between Cairns Convention Centre and Palm Cove. Limited spaces are available for the New Media Workshop.
See the full program | Registration now closed
Speakers (in order of appearance)
The World’s Biggest Social Media Team
JESSE DESJARDINS
Social Media & Advocacy Manager, Tourism Australia
Jesse is an adopted Aussie. Since arriving from Canada in 2006 on a Working Holiday Visa he has become one of Australia’s biggest fans, which is fitting that he now manages Tourism Australia’s social media and advocacy programs, helping cement Australia as the most followed destination globally on Facebook, Instagram and Google+. He has worked with tourism boards in South Africa, Jordan and Denmark, but still prefers Australia.
#Humanbrochure : How Canberra is using unpaid and unedited social content to drive brand perception change
Instagram for Business
LAUREN BATH
Australia’s Professional Instagrammer
Lauren is a chef turned photographer thanks to her popularity on the photo sharing application Instagram. Turning her hobby into a career in destination marketing has been a crash course in business, marketing and the art of travel. You can find her on Instagram and Twitter at @laurenepbath or Facebook at www.facebook.com/PirieBathPhotography.
Visual Storytelling: Creating Content That Connects
SOPHIE BAKER
Corporate Communications Director, Hamilton Island and qualia
With a career spanning two decades, Sophie has rich and varied experience in luxury goods, fashion, lifestyle, retail and publishing. In her current role Sophie is responsible for managing all public, corporate and media relations for Hamilton Island, qualia and the company’s other related entities. Sophie was the mastermind behind Hamilton Island’s Ultimate InstaMeet in 2012 and Return2Paradise Instameet in 2013, and together with her team, ensured the campaign generated in excess of AUD$3.5million in earned media. This has been Hamilton Island’s most successful below-the-line PR campaign ever.
Launching a brand & business through social media
BEN NEVILLE
Owner of Off Piste 4WD Tours
Ben Neville, owner and operator of Off Piste 4WD Tours, is a local that’s grown up running through the vineyards of McLaren Vale and the sun swept beaches of South Australia. Tourism has always been a part of Ben’s life, having worked in both Europe and Australia, and most recently at the iconic Ayers Rock Resort. Combining this knowledge with the amazing food and wine found at home in the Fleurieu Peninsula, Ben has built a highly authentic adventure off-road experience that explores the hidden beauty and locations the region has to offer – just like the locals see it.
Fire up your SEO Strategy
PAIGE ROWETT
Director & Facilitator at Tourism eSchool
Paige is a degree qualified marketing strategist with nearly 10 years’ hands on marketing project management experience. She specialises in small-medium size business marketing strategy, website strategy, and search engine optimisation. Paige has also facilitated over a dozen face-to-face online marketing workshops in conjunction with the South Australian Tourism Industry Council, and has been facilitating online eCourses via Tourism eSchool since January 2013. Connect with Paige on Twitter @paigerowett
The New Consumer: How to connect, influence and convert
KIM MCKAY
Founder, Klick Communications
With over 15 years experience in the media and marketing, Kim McKay is the founder of Klick Communications. In 2008 Kim launched Klick in the knowledge that digital was changing the way brands communicate and has since been consulting on Digital PR and Social Media strategies for a broad range of businesses, helping them develop platforms for future growth and brand evolvement.
The Road Trip 2013
KATRINA BARRY
Managing Director, Contiki Australia Ltd
As Managing Director, Katrina looks after the Contiki business in Australia, in addition to overseeing Busabout in Australia and various other youth brands and regional operations. Prior to joining Contiki, Katrina spent 3 years with BT in senior leadership roles in various direct businesses, digital, marketing and customer experience across 17 brands. Previous to that she spent 7 years with the Virgin Group where she held a variety of roles. Katrina holds Commerce and Law degrees from the University of Auckland, and is a member of the Australian Institute of Company Directors.
You are a media channel: Creating stories that connect with your consumer
TIM DUGGAN
Content Director, The Sound Alliance
Tim Duggan is the Content Director at the Sound Alliance, the creators of leading online media brands like inthemix, FasterLouder, Mess+Noise and more that are visited by over a million Australians each month. He co-founded Asia’s Pacific leading industry event the Electronic Music Conference, as well as websites Same Same and the recently launched pop culture title, Junkee. Tim has been working in the digital space for over a decade, specialising in content strategy, digital marketing and the intersection between brands and consumers.
How to turn your social media followers into sales
REBECCA WHITE
Director & Facilitator at Tourism eSchool
Rebecca is a degree qualified marketing consultant and a tourism industry specialist. She has extensive knowledge and hands on experience of the marketing opportunities (and also the challenges) tourism businesses face. Content marketing is Bec’s specialty; she loves showing the tourism industry how to get their customers to help market their businesses and regions by creating and sharing great content online. Connect with Rebecca on Twitter @becwhite10
See the full program | Registration now closed
DOUGLAS NICOL
Creative Partner/Owner, The Works
Douglas is one of the owners and creative partners at The Works, an independent integrated advertising agency. He is passionate about digital and social media marketing and is the driving force behind The Datafication Project, which for the last 4 years has delivered the first comprehensive analytics on how and why Australians use Instagram and Twitter. Douglas was Chair of Australia's largest industry representative body ADMA from 2006-2008. You can follow him on Twitter at @MongrelMarketg.
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