France's leading department store Galéries Lafayette Paris Haussmann has just launched its latest in-store event, Normandie Chérie, which comprises Normandy-inspired pop-ups and events throughout the store, as well as a chic Deauville beach resort-themed roof terrace. Normandie Chérie will run until 1 September 2019.

Normandie Chérie is an initiative between Galéries Lafayette, Atout France (the France Tourism Development Agency), the Normandy Region and Normandy Attractivité, the marketing agency for the region. After two months of preparations, the takeover opened to the public on Friday 5 July following a successful launch night attended by executives from all four organisations and government officials.[1]

Continuing throughout the summer until Sunday 1 September, Normandie Chérie will host pop-ups, Norman cooking classes, cider tastings and much more, both in the Home and Men's departments of the store, and under the famous glass dome (the Coupole). Brands synonymous with the region will be promoting their lines in-store, including Isigny-Sainte-Mère dairy products, Saint-James clothing, Jeannette 1850 biscuits, Cluizel chocolate, trendy cider from the Maison Sassy and Normandy's four famous PDO cheeses. Visitors will also be able to enter a competition to win a stay at a number of five-star hotels in Normandy, such as the Ferme Saint-Siméon in Honfleur, much favoured by the Father of Impressionism himself, Claude Monet.

To mark this special event, renowned fashion photographer Kourtney Roy has put together 11 photographs of iconic sights in Normandy, on display in the windows of the store front along the Boulevard Haussmann. Highlights include the Cité de la Mer maritime museum in Cherbourg, Port-Racine, the smallest port in France, Saint-Vaast-la-Hougue, recently crowned the French people's favourite village for 2019, and Le Havre, Normandy's FIFA Women's World Cup host city, known for its modernist architecture and vibrant art scene.

Conveniently a stone's throw from the Gare Saint-Lazare, Normandy's main Paris terminal, a visit to Normandie Chérie at Galéries Lafayette Paris Haussmann is not only a must for anyone visiting in Paris this summer, but also provides the perfect pit-stop for anyone catching an onward train to Normandy to experience all of the places captured on camera by Kourtney Roy in real life.

-ENDS-

[1] Phillipe Houzé, Executive Chairman, Nicolas Houzé, Chief Executive Officer and Guillaume Houzé, Vice President Image and Communications for Galeries Lafayette, Alexandre Liot, Managing Director of Galeries Lafayette Paris Haussmann, Hervé Morin, President of the Normandy Region, Christian Mantei, CEO of Atout France, Philippe Augier, President of Normandie Attractivité, and Jean-Baptiste Lemoyne, the French Secretary of State for Europe and Foreign Affairs.

Background note to editors:

Galeries Lafayette

Famous the world over, Galeries Lafayette is France's leading department store brand. It has dominated the fashion and retail event stage for the past 120 years, offering each visitor a unique shopping experience and ensuring that French and international customers can choose from a constantly fresh range of classic as well as more exclusive brands. Home to fashion and accessories, beauty, lifestyle and factory outlet departments, as well as a food hall and dining spaces, Galeries Lafayette enjoys a global reputation with a network of 61 stores in France and worldwide, including its Paris flagship store. gallerieslafayette.com | Marion Ribot, Communications Officer: mribot@galerieslafayette.com (main contact for photos)

Atout France

Atout France is the official France Tourism Development Agency, tasked with strengthening France's position as a primary destination for international visitors. The Agency supports the regions in their development strategy and helps set up investment projects aimed at boosting France's tourist trade and enhancing the quality of services on offer. Atout France also provides its 1,300 partners with tools to gain insight into tourism demand and undertakes marketing and promotional initiatives to help shape global 'destination' brands and thus raise their profile worldwide. In addition, the Agency is responsible for maintaining the quality of services available to visitors through a variety of schemes such as rating systems, tour operator registration and labels. Atout France pursues its activities worldwide through 32 offices in 29 countries. france.fr | Stephanie Cadet, Corporate Communications and Press Relations Manager: stephanie.cadet@atout-france.fr

Normandie Attractivité

Normandie Attractivité is a marketing agency dedicated to promoting the Normandy region, with the support of the regional authority (Normandy Region). It helps craft Normandy's narrative as a resolutely modern, globally-focused region with countless assets – some well-known, such as its landscapes, seaside resorts and major role in world history, others that merit more attention, like its high-tech industries and leading healthcare and R&D facilities. Normandie Attractivité brings together Normans and lovers of Normandy in France and beyond to share a positive, inspiring message about everything that goes on in the region. By engaging everyone who feels attached to the region through this narrative and building ties with influencers, Normandie Attractivité strives to raise Normandy's profile in France and worldwide. normandie-attractivite.fr | Benjamin Morin, Press Relations Manager: b.morin@normandie-attractivite.fr