11 Jan 2015
January 2015, Hong Kong: Celebrating style as the core of its substance,tech-friendly design hotel pioneer located in Hong Kong's business and entertainment hotspot, Tsim Sha Tsui, presents playful and inspiring concepts for MICE planners and event organisers embracing the work-life balance motto “Take a Break, Get Inspired”, now with a sustainable edge.
Creatively infusing edgy and out of the box service concepts by sourcing inspirations from local flavors, The Mira Hong Kong challenges event planners and corporate clients to take a break from the day-to-day business routine by offering informal setting for sparking up new ideas and stimulate interaction with seven thematic coffee breaks where delegates experience legendary Hong Kong street snacks in a transplanted street food stall setting, surprising desserts hang from the trees and energizing cocktails are served in “light bulbs”. Juxtaposed with the conference environment is also the newest “Morning Orchard” buffet breakfast setup, as well as three new exciting breakfast sets to choose from for smaller groups and meetings.
Adding to the innovative, 21 century in-room solutions such as complimentary smartphones with free IDD calls to 25 countries and free 3G Wi-Fi connectivity for use on the go, most recently the hotel took another leap forward in the green direction with luxury design and style in focus, by adding an eco-friendly “car of the year” to its limousine fleet. The award-winning Tesla Model S with zero greenhouse gasses or noise emissions serves as another electrifying enhancement to overall guest experience.
Inspiring Thematic Coffee Breaks & Launch of New Breakfast Setups
“The Mira Hong Kong's event space was designed to be a playground for businesses. As an individual property with latest technology in place, for over a year now we have been successfully offering a service concept that is equally playful and unique,” commented Gerhard Aicher, General Manager at The Mira Hong Kong, summarizing the result of the launch of new thematic coffee breaks in early 2014. “Part of Mira-velous Conference Initiativesdesigned to suit unique needs, tease the senses, stimulate creativity for brainstorming sessions, and differentiate the overall conference experience from our competitors, the addition of thematic breaks and overwhelmingly positive feedback from the MICE clients prompted us to also take a step further the breakfast experience that is often overlooked or neglected by the industry. This approach reflects our brand's core values of constantly reinventing ourselves, setting new hospitality trends in the region and catering to the needs of fast-paced urban travelers who are design and tech-savvy, and always on a lookout for unique experiences.”
The fresh “Morning Orchard” buffet setup involves a dedicated space with rustic display of continental breakfast essentials such as selection of freshly baked pastries, fresh fruit, cereals and homemade oatmeal, all gathered under a full size apple tree. “Set against the stunning backdrop of the green Kowloon Park and dramatic city skyline seen from the penthouse ballroom, the first impression of the event is set with a joyful and fresh breakfast surprise,” says Director of Sales & Marketing of the hotel, Ms. Eva Kwan. For smaller groups, new breakfast sets at HK$350 per person – American, Chinese and Continental - include invigorating delights such as juicy shooters, local specialties such as Hong Kong Butter Cream Bun and gourmet Truffled Scrambled Eggs on French Toast.
For relaxing, interactive and fun intermissions during a meeting day The Mira Hong Kong invites to take a break with one of the seven themes, each with its completely unique presentation, which can be setup within the impressively versatile event space, transforming the hotel into an informal playground.
1) Michelin Recommended Yum Cha Bites - Signature dim sum created by master chefs of Michelin recommended Cuisine Cuisine with a nostalgic nod towards the old Canton traditions. Pick from Hong Kong's specialty tid-bits such as Ha Gao, or Cold Crystal Pork Meat and Cucumber with Home-made X.O Sauce, all served with a contemporary twist.
2) Chic Sensation - Chic, multisensory delights creatively shaped and served with discerning sophistications. Expect most stylish glassware and creative cabinets bursting with global flavors from fancy Japanese rolls and black caviar cones to desserts hanging from the tree, such as Stimulating Citrus Calamansi Curd in Crispy Baskets or Refreshing Pop Marshmallows.
3) Fashion Plate - Is it designer's studio or a catwalk? Fashion Plate break is all about couturier details of hand crafted desserts and savories. Taste the Leather Jacket - Peking duck wrapped in delicate pancake - or fizzy, spicy espelette pepper lollipops “Oh là là” clipped to a wardrobe hanger that will surprise every demanding fashionista.
4) COCO Creation - Afternoon tea is as much of a royal institution in Hong Kong as it is in London. At The Mira, it gets a stylish and playful makeover with COCO's signature designer cupcakes and other pastry gems, chocolate fountain, as well as savory canapés on home-baked colorful breads.
5) Urban Hong Kong - Traditional Hong Kong “street” snacks are a culture of its own. For safety reasons the stinky tofu was left out but all the other local favorites are there served the way they meant to be, including Curry Fish Balls on a Bamboo Stick, Hong Kong Egg Waffles, Macau Egg Tarts and Mango Pudding.
6) Feel Electric - It's a pre-taste of nightlife vibes Hong Kong delivers. Bring some fresh air to your event with Arancini with Electric Tempura Enoki and Fizzy Yuzu-vodka Tart inspired with most electrifying open-air lounge famed for tapas style platters and exotic snacks. Energizing drinks sipped out of the “light bulbs” will surely help to spark new ideas for the rest of event.
7) Out & Uplifted - Imagine spa for your taste buds in an outdoor setting recreated indoors. It's light, it's blissful and it hits the spot. Kick back on comfy rattan pods and dive in Poached Lobster and Salmon with Lily Bulb and Bird's Nest to calm your senses, or vegetarian Halloumi Cheese on Bruschetta with Home-made Date Chutney.
Served upon special request, within the presentation concepts, The Mira Hong Kong offers tempting treats to satisfy all the dietary needs from Vegan, Gluten-free to Halal options.
Conference Package & Mice to the Max Offer
Encouraging event planners to ignite their events with one of the seven themed breaks The Mira Hong Kong offers a conference package at HK$900 (full day) / HK$750 (half day) per person with luncheon and two/one new thematic coffee breaks includes full set of meeting amenities:
- rental of function room with state-of-the-art audio and visual equipment,
- pre-registered internet access throughout the conference period
- welcome coffee or tea and complimentary fruit juices and beverages throughout the day
- selection of the new thematic breaks in the morning and afternoon (one break for half day conference only)
- Chinese or Western luncheon in the function room; or alternatively lunch at Michelin-acclaimed restaurants: Cuisine Cuisine and WHISK (supplement charge applies).
To max out on the MICE experience in the new season, The Mira Hong Kong invites to plan conferences, meetings and business events by 31 March 2015 with arrival and event date on or before June 30, 2015, to enjoy a host of rewarding privileges with the “MICE TO THE MAX 2015” offer:
• For every 5 rooms booked, the sixth room booked to be upgraded to the next category (subject to availability)
• For every 5 participants with conference package booked, the sixth one is free of charge
• Complimentary 60-minute cocktail with 5 kinds of canapés at the open-air lounge bar, Vibes; or at one of Specialty Suites designed for entertaining (for 50 room nights or above)
• iPad mini for the event organizer, for a total minimum spend of HK$150,000 net on one event (inclusive of room and food & beverages charges)
For conference booking with guestroom accommodation, event organisers additionally enjoy a host of benefits including free connectivity with handy smartphone and complimentary access to the multi-awarded MiraSpa's infinity pool, 24hr gym and heat zone.
For reservations and further details, please contact mice@themirahotel.com or +852 2315 5688, or book online on www.themirahotel.com and quote “MICE TO THE MAX 2015” to enjoy this offer.
Terms & Conditions:
- Guestroom rate to be advised with information on group arrival and departure dates
- 10% service charge applies to the above conference package rates with a minimum attendance of 10 persons and 8 rooms of accommodation
- Offer is subject to availability at the time of booking
About The Mira Hong Kong
The Mira Hong Kong is a smoke-free, design hotel with 492 boldly accented guest rooms, including a collection of 56 suites and specialty suites. Overlooking the lush Kowloon Park and centrally located in Tsimshatsui – the heart of Hong Kong's commercial, shopping, dining and entertainment district – the hotel easily connects guests to all parts of the vibrant metropolis being just a short walk from MTR stations and the Star Ferry.
With free high-speed Wi-Fi throughout entire hotel, complimentary mobile solutions with free data, local and international calls as well as access to personalized concierge service on the move, high-end Bose iPod docking stations, wirelessly controlled on-screen infotainment, intuitive ambient lighting and in-room safety box in which guests may charge their laptops, the hotel stands out among 21st century hospitality choices in Hong Kong.
From the chic, pillar-less penthouse ballroom designed by Colin Cowie where abundance of natural daylight and staggering park views are offset by futuristic audio-visual rigging including 25,000 color combinations of customizable LED lighting, through open-air lounge bar hidden in the courtyard terrace, to one of the eight equally outstanding multi-function rooms with high-speed internet, the hotel offers an array of meeting and event spaces.
The Mira Hong Kong is a member of Design Hotels™, HIP Hotels, Tablet Hotels and Kiwi Collection.
For hi-res images, please go to: http://we.tl/4Fp0R0pwAh
For media enquiries or additional images, please contact:
Agnes Ma
Marketing Manager | The Mira Hong Kong
Tel +852 2368 1111 | Tel +852 2315 5574 (direct) | Fax +852 2369 0972
agnes.ma@miramar-group.com
Jakub Lewandowski
Assistant Public Relations Manager | The Mira Hong Kong
Tel +852 2368 1111 | Tel +852 2315 5181 (direct) | Fax +852 2369 0972
jakub@themirahotel.com
