Global social networking website for travellers tourbar.com has appointed travel PR specialists McCluskey International as its UK PR agency, with a brief to raise the site's profile and grow its member base in the UK.

McCluskey International has been briefed to start work on the account with immediate effect, implementing a strategic consumer PR campaign in the UK and Ireland.

Tourbar.com connects those who are keen to find companions online to travel with around the globe, and McCluskey International will be working with partner Travel Lifestyle Network PR agency Zapwater Communications in the US on a co-ordinated transatlantic public relations campaign.

Judy McCluskey, Agency Principal at McCluskey International, said, “We are delighted to be working with tourbar.com, a unique travel networking site that combines online networking with a lust for travel. Tourbar's offering is quite unique and we look forward to representing the website and collaborating with our US partner on really creative PR to achieve greater awareness for tourbar.” 

Tourbar.com Public Relations Manager, Anastasia Zolotova, said, “McCluskey International bowled us over with their creative and strategic ideas for how to raise our brand profile and grow our membership in the UK – and they really know and love travel, which is integral to the tourbar offering. We look forward to working with McCluskey International and growing the tourbar brand together.”