- Italian hotel collection rebrands ahead of expansion -

Last month the Italian hotel group Royal Demeure unveiled a new website and elegant new branding marking an official rebrand to Niquesa Hotels & Residences.

Work on the new website and overarching branding commenced last year, based on the vision of TDA Capital Group and Niquesa CEO, Luigi de Simone Niquesa. The move comes as TDA Capital spearheads brand expansion into fine jewellery and accessories, whilst in the coming months the Niquesa brand will also incorporate a move into the luxury markets of private aviation, supercar and executive chauffeur services, a natural extension into lifestyle for the Italian-inspired brand.

The hotel rebrand will roll out gradually across all the existing six properties; three in Rome, including the iconic flagship Hotel d'Inghilterra, Florence, Siena and Vicenza, with head office remaining in London's Belgravia.

Exciting new website developments include an expansive destination focus enabling visitors the opportunity to immerse themselves in the heritage, arts and attractions of the culturally rich Italian cities. Experiential packages become all-encompassing, with the Niquesa brand pillars of fine art, culture, and cuisine coming to the fore. The image-rich sophisticated web design, accented with warm copper and amethyst tones is appealing to the eye, whilst intuitive booking streamlines the user journey. Fully responsive, the website creates a seamless experience on mobile and tablets, mirroring the wider trend for 'on the move booking' seen within the industry as a whole.

“The launch of Niquesa Hotels and Residences marks the beginning of a new era for the group.  Alongside the refined corporate and digital face of Niquesa, we are establishing a luxury lifestyle brand that offers exclusive yet warm, welcoming and understated hospitality to a time-poor international client base, who crave precious experiences with friends and family,” comments Luigi de Simone Niquesa.

The website can be viewed at www.niquesahotels.com, with the Niquesa Fine Jewellery website viewable at www.niquesafinejewellery.com.

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Media enquiries:

For further information or images please contact Jenny Groutage or Verity Ramsay at niquesa@brightergroup.com or telephone 020 7326 9880.

Niquesa Hotels & Residences

Niquesa Hotels & Residences has carefully built up a collection of six historic, restored palazzi in some of Italy's most culturally important cities including Rome, Florence, Siena and Vicenza. Niquesa's passion for the good life and warm, inclusive hospitality is perfectly embodied in the collection's six deluxe boutique hotels. Each has its own inimitable character, and each exemplifies Italian heritage through its elegant style and service, creating a brand vision and model for future expansion across Europe.

TDA Capital Ltd

TDA Capital Ltd is a UK based private investment holding company with head offices in Belgravia, London, specialising in the world of exclusive lifestyle services and goods. The expanding Niquesa brand includes Niquesa Hotels & Residences and Niquesa Fine Jewellery along with other related upmarket subsidiaries. www.tdacapital.co.uk