WEST PALM BEACH, Fla. — Discover The Palm Beaches (DTPB), the official tourism marketing organization representing Palm Beach County, Florida, has  appointed Development Counsellors International (DCI) as its public relations agency of record, beginning Oct. 1, 2014. DCI was chosen from thirteen (13) firms that responded to a request for proposal in July, followed by finalist presentations in early August.

“We're thrilled to announce our partnership with DCI, the leader in marketing places, to advance our earned media program, both in traditional and new media,” said DTPB president and CEO Jorge Pesquera. “Discover The Palm Beaches will be able to leverage DCI's established relationships with leading media contacts and influencers to increase awareness of our newly launched destination brand in North America and beyond.” 

DCI has been retained for media relations, consumer promotions, digital content creation and influencer engagement in the U.S., Canada and select international markets. The firm will also support DTPB's  sales team to enhance relationships with tour operators, airlines, meeting and incentive planners and travel agents. 

“We are thrilled to welcome Discover The Palm Beaches to the DCI family,” said DCI president and chief creative officer, Andy Levine. “The destination offers an impressive 47 miles of beaches, 160 golf courses plus cultural, ecotourism and family attractions — it truly is the best way to experience Florida.”

The agency has partnered with local firm The Buzz Agency to assist with community relations and visiting media. DCI and The Buzz Agency will leverage the destination's  market positioning strategy to grow visitor arrivals, length of stays and tourism spend for the benefit of the county. Additionally, DCI will collaborate with DTPB's media buying agency (TAG) and creative marketing agency (Levatas).

About Development Counsellors International

DCI was established in 1960, and has assisted more than 400 cities, countries, regions and states drive tourism and investment.  Headquartered in New York, with offices in Denver, Los Angeles, Tampa and Toronto, the agency's tourism practice has developed and implemented earned media campaigns contributing to visitor arrivals growth for such destinations as Carlsbad, Calif., North Carolina, Toronto, Ont., Greater Williamsburg, Va. and the U.S. Virgin Islands. 

About Discover The Palm Beaches

Discover The Palm Beaches, formerly the Convention and Visitors Bureau, is the official tourism marketing corporation that promotes the collection of 38 cities and towns and 15 tourism districts in

Palm Beach County, commonly referred to as, The Palm Beaches, Florida. Tourism is among Palm Beach County's major industries generating an annual economic impact of nearly $7 billion in the local economy, producing $30 million in bed-tax revenue, lodging sales of approximately $623 million and supporting 60,000 jobs.

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