Sydney, Australia – TravMedia is excited to welcome W Sydney as the official Cocktail Sponsor for IMM Australia 2025.

Returning to Darling Harbour's International Convention Centre (ICC) Sydney on February 14th, IMM will bring together over 160 global travel and tourism brands with 200 of Australia and New Zealand's top media professionals.

“We're thrilled to partner with W Sydney, an exciting new addition to Sydney's luxury hotel scene, as our official Cocktail Sponsor for IMM 2025,” said Nick Wayland, CEO and Founder of TravMedia. “Our goal each year is to create a dynamic and memorable experience for our delegates. With W Sydney, we're raising the bar for what attendees can expect from IMM, ensuring a bold and unforgettable finale to this premier industry event.”

As Sydney continues to thrive as a leading destination, TravMedia looks forward to showcasing the city's vibrant culture and attractions throughout the two-day program. W Sydney, known for its striking design and energetic atmosphere, is the ideal partner to close out IMM 2025 in style.

“IMM Australia 2025 represents a unique platform to connect and inspire, and W Sydney is excited to be at the forefront as the official Cocktail Sponsor,” said Titus Rosier, General Manager of W Sydney.

“This collaboration is the perfect opportunity to reinforce Sydney's position as a premier destination for international events. With our Great Room and event spaces designed to impress, we're ready to set the stage for a memorable evening that shares our signature W energy with the global travel and media community.”

Registration for TravMedia's IMM Australia and The TravMedia Summit is still open, with limited exhibition tables and tickets available. For more information and to register, visit https://travmedia.com/immaus or email immaus@travmedia.com.

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About IMM

IMM is the world's leading travel media networking event, connecting travel and tourism professionals with top-tier media to pitch story ideas, build relationships and secure coverage. IMM delivers unparalleled opportunities for media engagement and networking.

About The TravMedia Summit

Held on day one of IMM, The TravMedia Summit is a forum for the travel industry's most influential leaders to share insights, spark ideas and discuss key trends. This one-day conference unites travel PR professionals, editors and travel writers, creating a platform for collaboration and innovation.

About TravMedia

TravMedia is the travel industry's only global media network and newswire. Established in 1999 by Nick Wayland, a former travel editor, TravMedia connects travel PR professionals and journalists, offering a trusted platform for sharing stories and news. Operating in 7 countries, including Australia, the UK, and the US, TravMedia links over 45,000 travel professionals worldwide.

About W Sydney

W Sydney is set on the city's magnificent waterfront in Darling Harbour, with immediate access to the CBD, International Convention Centre, and harbour entertainment precinct. In addition to its 588 luxury rooms, suites and Studios, W Sydney features two-storey rooftop bar 29/30, WET Deck and its heated infinity pool overlooking Darling Harbour, AWAY® Spa, FIT gym, contemporary Australian restaurant BTWN, Living Room bar and a dedicated level of state-of-the-art event spaces. A member of the Marriott Bonvoy travel rewards program, W Sydney brings a unique take on luxury, design, and charisma to Sydney.

Since opening, W Sydney has garnered prestigious accolades, including recognition as one of Trip.Best's Global 100 Most Instagrammable Hotels, a #4 ranking in the ANZP Hotel category in the 2024 Condé Nast Traveler Readers' Choice Awards, and wins for “Hotel Interior Design” and “New Hotel” at the 2024 HM Awards.

About W Hotels

Born from the social electricity of New York City, W Hotels has been at the forefront of lifestyle hospitality for over two decades. With 70 destinations around the world, the detail-driven design, signature Whatever/Whenever service, and buzzing Living Rooms cultivate experiences of social connectivity. Each location brings together the magnetic energy of W Hotels and the essence of local culture, creating spaces for new perspectives and a freedom of self-expression. W Hotels is currently undergoing a multi-year brand evolution, to meet the needs of today's guest and deliver a new generation of luxury lifestyle experiences. For more information on W Hotels, visit w-hotels.com and stay connected on Instagram, TikTok, X, Facebook, and YouTube. W Hotels is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including complimentary nights and Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com.