Rediscover Maui, a treasure trove of breathtaking landscapes, rich culture and unforgettable experiences. From pristine beaches and lush valleys to the awe-inspiring Haleakalā National Park, Maui offers a tapestry of natural wonders to explore. This fall, the island warmly invites visitors with enticing offers at GoHawaii.com/MauiOffers, featuring free nights, discounted rates up to 30% off and generous daily resort credits.

“Maui is still open. It's still the beautiful destination that it's always been,” explains Maui chef Kyle Kawakami in a new destination campaign, The People. The Place. The Hawaiian Islands. “Yes, we have beautiful beaches. Yes, we have great food. But if you dig a little deeper and go a little below the surface, it's the culture and the people that make the islands.”

Embark on a culinary journey through Maui, from hidden eateries and farm-to-table experiences to gourmet dining and Upcountry, Central and South Maui farmers markets. Explore its vibrant towns, like Wailuku, Pāʻia and Makawao, each offering local shops, art galleries and historic sites. Beach lovers can find the perfect stretch of sand among the many sunny beaches of South and West Maui. Discover additional travel inspiration with newly launched Maui itineraries at GoHawaii.com/Maui.

As Maui continues its inspiring rebuilding process after last year's devastating wildfires, the island continues to welcome back visitors. While some parts of Lahaina have yet to reopen, several restaurants, businesses and activities in Lahaina have resumed operations. West Maui is set to host the 14th Annual Hawai'i Food & Wine Festival (Oct. 25 – 27) and the 41st Annual Maui Jim Maui Invitational (Nov. 25 – 27). Across the island, travelers can also look forward to the Festivals of Aloha (Sept. 4 – Oct. 28), Hawaiian Airlines Made in Maui County Festival (Nov. 1 – 2) and other exciting events.

“Participating in community or cultural festivals, shopping at local businesses and farmers markets, and dining at locally owned restaurants are great ways to experience Maui's rich culture and engage with the community,” says Daniel Nāho'opi'i, Hawai'i Tourism Authority's interim president and CEO. “We welcome visitors to return and rediscover Maui and the rest of the Hawaiian Islands.”

Choosing to visit Maui is more than selecting a vacation destination—it's a powerful way to support the island's rebuilding process and resilient residents.

For more information on visiting Maui or any of the Hawaiian Islands, visit GoHawaii.com.

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About HTUSA

Hawai'i Tourism United States (HTUSA), managed by the Hawai'i Visitors and Convention Bureau, is contracted by the Hawai'i Tourism Authority (HTA) for marketing management services in the continental U.S. The HTA, the state of Hawai'i's tourism agency, was established in 1998 to ensure a successful visitor industry well into the future. Its mission is to strategically manage Hawai'i tourism in a sustainable manner consistent with the state of Hawai'i's economic goals, cultural values, preservation of natural resources, community desires and visitor industry needs. For more information about the Hawaiian Islands, visit GoHawaii.com.

Special note to media: HTUSA recognizes the use of the 'okina ['] or glottal stop, one of the eight consonants of the (modern) Hawaiian language; and the kahakō [ā] or macron (e.g., in place names of Hawai'i such as Lāna'i). However, HTUSA respects the individual use of these markings for names of organizations and businesses.

Media Contacts:
Lei-Ann Field                                                
Senior Director, Visitor Public Relations & Communications                         
Hawai'i Visitors and Convention Bureau                         
lfield@hvcb.org                                         
808-226-1611               

Anna Piergallini   
Account Supervisor
Anthology, A FINN Partners Company
anna.piergallini@finnpartners.com  
808-380-7088