With less than one month until the much-anticipated 8th UN Tourism Global Conference on Wine Tourism, excitement is building worldwide. Taking place in Yerevan, Armenia, from September 11 to September 13, 2024, this prestigious UN Tourism event is hosted by the Government of the Republic of Armenia. Renowned for its rich and ancient winemaking traditions, Armenia offers an ideal backdrop for this esteemed gathering, promising a truly immersive experience for attendees.

The Conference presents a unique opportunity for experts from across the growing field of wine tourism to identify emerging trends and development opportunities. It will bring together a diverse array of international participants, including representatives from public entities, destination management organizations, global and intergovernmental bodies, esteemed wine experts, and other key stakeholders. The event serves as an innovative forum to collaborate and devise concrete solutions, making it an invaluable resource for the global wine tourism industry.

Armenia, with its blend of ancient winemaking traditions, indigenous grape varieties, diverse terroir, and a profound cultural connection to wine, is positioned as an ideal host for the 2024 conference. The nation is eager to share its passion, expertise, showcase its illustrious wine heritage, and foster international collaborations within the wine tourism sector. Among many exciting experiences that await at this conference, attendees will have the unique opportunity to explore the Areni-1 cave, the world's oldest winery discovered to date, dating back 6,100 years.

The event will also host esteemed speakers from diverse sectors, offering expert insights into the current landscape of the wine tourism industry and exploring future trends and opportunities for growth.

“Armenia is honored to host the 8th UN Tourism Global Conference on Wine Tourism,” stated Susanna Hakobyan, Acting Head of the Tourism Committee of the Republic of Armenia. “With our millennia-old winemaking tradition and rich cultural heritage, Armenia is uniquely positioned to showcase its innovative practices and exceptional wine culture. This conference offers a unique platform for collaboration, learning, and advancing the global discourse on wine tourism.”

"Wine tourism is deeply connected with the culture and identity of the territory, playing a crucial role in fostering rural empowerment and community development and helping destinations diversify their tourism offerings. This Conference not only seeks to highlight these aspects, promote exchanges, and foster cooperation among destinations, but also to celebrate Armenia's rich wine heritage, its people, and its culture”, Sandra Carvao, Director of Market Intelligence, Policies and Competitiveness, UN Tourism.

Registration is open for those wanting to participate in this landmark event. Join the global dialogue on wine tourism and its pivotal role in shaping the travel industry's future. Further information on registration, program and logistics, is available on the official website: https://www.unwto.org/8-UN-Tourism-Global-Conference-Wine-Tourism

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About UN Tourism
The United Nations World Tourism Organization (UN Tourism) is the leading international agency promoting responsible, sustainable, and universally accessible tourism. As a specialized agency of the United Nations, UN Tourism plays a pivotal role in advancing tourism policies and practices that contribute to economic development and cultural understanding.

About Tourism Committee of the Republic of Armenia
The Tourism Committee of the Republic of Armenia is the state authority responsible for overseeing and promoting the country's tourism sector. One of its missions is to position Armenia as a top travel destination by highlighting the nation's cultural heritage, breathtaking landscapes, adventure opportunities, and rich traditions in gastronomy and wine. Through strategic initiatives and partnerships, the Committee aims to enhance visitor experiences and drive sustainable tourism growth.

About Armenia
Armenia, a country nestled in the Caucasus region, is a land of captivating landscapes, rich history, and warm hospitality. This hidden gem offers a diverse array of experiences, from natural splendor to ancient treasures, modern adventures, and culinary delights. It's centuries-old tradition of winemaking, and the nation's wineries and vineyards, offer a unique blend of culture, heritage, and wine, making it a prime destination for wine enthusiasts and travelers. For more information about Armenia, please visit https://armenia.travel/

Tourism Committee Facebook: https://www.facebook.com/ArmeniaTourismCommittee