Accor Pacific has announced its return as preferred accommodation partner for SXSW Sydney (South by Southwest Sydney®) 2024.

Accor's lifestyle loyalty program, ALL – Accor Live Limitless (ALL.com), is proud to sponsor the event's Platinum Badge as well as activate an exceptional ALL.com Lobby Lounge experience for attendees at Tumbalong Park.

SXSW Sydney (South by Southwest Sydney®) 2024 will be held from 14-20 October at the International Convention Centre (ICC) and at other venues around Sydney. Once again, Tumbalong Park will be transformed into a vibrant hub of creativity, collaboration and connection as part of SXSW Sydney's 2024 public program of free events.

Event attendees are invited to make sure they visit the ALL.com Lobby Lounge, where they can take in all the inspirational vibes from their well-situated location. Guests can listen, learn and engage with a variety of programmed sessions and events, or simply kick back and relax with a glass of champagne.

Since it first began in 1987, SXSW in Austin, Texas, has become a major convergence of technology, music, film and creativity. In bringing the festival to Australia in 2023, SXSW attracted participants and industry professionals from around the world to Sydney.

Now in its second year, SXSW Sydney is bringing that creative energy back down under with a packed program of speakers, ideas and inspiration in the areas of Tech & Innovation, Games, Music and Screen.

SXSW Sydney and Accor share a mutual commitment to supporting arts, innovation and culture, and are passionate about creating exceptional experiences for attendees.

Colin Daniels, Managing Director of SXSW Sydney, said: “We are thrilled to welcome Accor back as a returning sponsor and our preferred accommodation partner for SXSW Sydney 2024. This year, we look forward to seeing them supercharge the SXSW Sydney experience with their exciting All.com Lobby at Tumbalong Park. Accor's ongoing support demonstrates the power of collaboration in bringing world-class experiences to Sydney and showcasing our city's vibrant culture to a global audience.”

Adrian Williams, Chief Operating Officer PM&E of Accor Pacific, said: “Last year's event was a massive success and brought together many creative minds and industries to Sydney. Accor Pacific will be back this year to lead the way in providing exceptional hospitality at our ALL.com Lobby Lounge and neighbouring hotels. Our team is excited to welcome SXSW Sydney participants to our hotels and will make sure they have an unforgettable stay in our amazing city.”

Visiting event attendees are encouraged to book through ALL.com to find accommodation options well in advance of what has become a major event in Sydney's calendar. For all the closest action to the ICC and Tumbalong Park, explore nearby Accor hotels, including: Novotel Sydney Darling Square, Novotel Sydney on Darling Harbour, Sofitel Sydney Darling Harbour, Mantra Sydney Central, Mantra on Kent Sydney, Hotel Woolstore Sydney – Handwritten Collection, ibis Sydney Darling Harbour, ibis Styles Sydney Central, and Pullman Sydney Hyde Park.

For more information about SXSW Sydney, please visit the official website at sxswsydney.com