05 Aug 2024
Tags: jumeirah, Jumeirah Olhahali Island, Director Of Sales And Marketing, Role Appointment
Jumeirah Olhahali Island is pleased to announce the appointment of Joseph Alexander El-Masri as the new Director of Sales and Marketing.
A British national and seasoned hospitality professional, El-Masri brings a wealth of experience and a proven track record in the luxury hospitality sector. A veteran member of Jumeirah, El-Masri has held significant leadership positions within the brand since 2019. Awarded the brand's “Rising Star” award in both 2021 and 2022, El-Masri first honed his expertise in sales and marketing as the Associate Director of Sales at Jumeirah Zabeel Saray and Director of Sales at Jumeirah Emirates Towers before evolving into his largest executive role as Complex Director of Sales at Madinat Jumeirah, where he served as the head of all international leisure markets across four premium 5-star hotels, managing and implementing all international strategies for rooms revenue growth and leading his team to success.
“El-Masri's strong familiarity with the Maldives destination and his profound understanding of the Jumeirah brand and culture make him an invaluable addition to our resort, said Mohamed Ashraf, General Manager of Jumeirah Olhahali Island. “His proven track record with Jumeirah, particularly in driving significant revenue growth and building strong partner relationships, will be instrumental in enhancing our market position and delivering outstanding results at Jumeirah Olhahali Island.”
His 12-year hospitality career includes roles at prestigious international brands such as JA Resorts & Hotels and Atlantis The Palm by Kerzner before joining the team at Jumeirah.
His role will amplify Jumeirah Olhahali Island's contemporary 67-villa resort, leading a passionate sales and marketing team to further promote its premier beach and overwater accommodations, often regarded as some of the largest entry-level villas in the Maldives and known for their expansive rooftop terraces with private infinity pools, as well as the resort's overwater spa, waterfront dining and over 50 weekly activities ranging from PADI scuba diving courses to coral restoration workshops, culinary masterclasses and beyond.
For more information about the resort, please visit here.
Follow the journey on Jumeirah Olhahali Island's Instagram, Facebook, LinkedIn with new handle
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About Jumeirah Olhahali Island:
Nestled amidst the crystal-clear waters of the Maldives, Jumeirah Olhahali Island is a luxurious haven for travellers seeking a tranquil escape. Surrounded by a breath-taking natural landscape, the resort offers 67 beach and over-water villas, each designed with a contemporary style.
The resort comprises of specially curated wellness and leisure experiences, and an exceptional dining offering with; six distinct restaurants and bars serving exquisite dishes and unparalleled views of the ocean; Talise Spa offering a range of bespoke treatments and rituals inspired by the island's natural beauty; and the resort's extensive leisure facilities, including an infinity pool, a fitness centre, and a variety of water sports.
About Jumeirah:
Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates an exceptional portfolio of 26 properties across the Middle East, Europe and Asia. In 1999, Jumeirah changed the face of luxury hospitality with the opening of the iconic Jumeirah Burj Al Arab and the brand is now renowned worldwide for its distinguished beachfront resorts, esteemed city hotels and luxury residences. From the contemporary Maldivian island paradise at Jumeirah Olhahali Island to the art-inspired Jumeirah Capri Palace in Italy and the modern twist on a British classic at Jumeirah Carlton Tower in London, the brand has become synonymous with warm and generous service and the ability to craft distinctive and purposeful experiences that bring joy to guests from across the world. As part of its business strategy, Jumeirah plans to double the size of its portfolio with a focus on gateway cities and resort destinations in Europe, The Americas, Africa and Asia.
For more information, please contact:
The Communication Group
123 Victoria Street
London
SW1E 6RA
Telephone: +44 (0) 20 7630 1411
