Aligned with the theme “Forging Connections” , the 4th WITC aims to make history by uniting key industry players, strengthening strategic alliances, and driving future growth within Malaysia and beyond, especially with the upcoming Visit Malaysia 2026. The conference is expected to attract 500 participants from the tourism, hospitality, transportation, and Halal-related industries, fostering discourse among cross-industry experts.

The theme “Forging Connections” will focus on four key areas: Understanding Muslim Tourists, Muslim-friendly Travel and Community, Growth and Opportunity, and Inclusivity. Participants will gain insights from a line-up of renowned experts including:

• HE Dr Karomidin GADOEV, Ambassador, Embassy of Uzbekistant to Malaysia: Promoting Islamic Heritage as a Driver for Tourism
• Myra Paz VALDERROSA-ABUBAKAR, Undrsecretary, Department of Tourism Philippines: Standards: The Key to Winning Over Muslim Tourists
• Mirza VEJZAGIC, Vice President, Malaysia-Bosnia and Herzegovina Business Council: Islamic Finance and the Economic Opportunities for Muslim-Friendly Travel
• Datuk Chandran Rama MUTHY, Chief Executive Office, Batik Air: Inspiring Entrepreneurship
• Omar DACOSTA SHAHID, Chief Executive Officer, Creed & Culture: Bringing the Non-Mainstream, Mainstream: Connecting Across Boundaries

Earlier this year, Malaysia was once again ranked as the Top Muslim-Friendly Destination (OIC) in the Mastercard-Crescent Rating Global Muslim Travel Index (GMTI) Report, maintaining its position since 2015. This accolade highlights Malaysia as an ideal destination for Muslim travelers, boasting an established MFTH ecosystem, rich culture, natural beauty, and modern attractions, suitable for both leisure and business Muslim travelers.

The Muslim tourist market, the primary audience of Islamic Tourism and MFTH and the focus of WITC, is projected to reach a substantial USD 225 billion by 2028, signaling the sector's promising outlook.

Registration is now open on WITC's official site https://witc.gov.my, featuring a systemized online payment gateway for convenience. QR Code on registration and official website of this event can be found below, please scan them.

About ITC and WITC

Established in 2009, Islamic Tourism Centre (ITC) is an entity under the Ministry of Tourism, Arts and Culture, Malaysia (MOTAC), tasked to develop the Islamic Tourism segment for Malaysia. It advocates for Muslim-friendly tourism (MFT) by offering research and market intelligence, training, industry development consultation, Muslim-Friendly Tourism and Hospitality (MFTH) services standards and recognition, and information exchange.

Similarly, ITC's WITC stands as a premier platform for sharing insights, coverging impactful ideas and steering the direction of sustainable Islamic Tourism with cemebrated learned speakers as its focal point. Since its introduction in 2017, with the theme “Understanding and Embracing Muslim-Friendly Touris, followed by the 2021 edition amid the Covid-19 pandemic themed “Islamic Tourism: New Norms and REvitalisation” and the successful 2022's “Islamic tourism: Inspiring Balance, Transformation and Solutions,” WITC has rallied substantial support from the industry and authorities..”

For further details, kindly email comms@itc.gov.my or the following individuals:

Anis Ramli, Corporate Communications Division, ITC at 012 321 9137

Nadhirah Aripin, Corporate Communications Division, ITC at 019 356 0530

Ainaa Izzati, Corporate Communications Division, ITC at 010 266 2535

Khairul Iman, Corporate Communications Division, ITC at 013 289 2609

Islamic Tourism Centre,

Level 13, Ministry of Tourism, Arts and Culture Malaysia No. 2 Tower 1, Jalan P5/6,

Precinct 5, 62200 Putrajaya, Malaysia

Tel: 03-8891 7177 or via email itc@itc.gov.my

Follow ITC on these social platforms:

Facebook: Islamic Tourism Centre

X: @itc_my

Instagram: @itc_my

YouTube: Islamic Tourism Centre

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About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. For more information, visit Tourism Malaysia's social media accounts as per below:

Informations:

www.malaysia.travel

www.trulyasia.tv

https://www.facebook.com/malaysia.travel.fr/

https://www.instagram.com/malaisietourisme/

Contact ONT Malaisie : 29 rue des Pyramides, 75001 Paris

Contact Presse & Marketing: Alina Grotte-Ramly Tel : 01 42 97 41 71 Email: alinagrotte@tourism.gov.my