Tampa, FL (April 10, 2024)- From its inception in 2022, the growth of the Tampa Riverwalk Attraction Pass has been a testament to the evolution of Tampa Bay as a destination. And the results for the 2023 calendar year prove it — with a 72% increase YOY in passes sold and an $85,000 increase in revenue to $210,000.

Produced in conjunction with Bandwango, the Riverwalk Pass has emerged as a crucial cornerstone of leisure and exploration for both visitors and locals alike. That's because it takes seven of the area's most notable attractions along the Tampa Riverwalk, and packages them into a 1-Day or 3-Day pass. Doing so, allows partners like the American Victory Ship & Museum, Glazer Children's Museum, Henry B. Plant Museum, Pirate Water Taxi, Tampa Bay History Center, Tampa Museum of Art, and the Florida Aquarium to share in the success. 

In 2023, the Riverwalk Pass was enjoyed by almost 12,000 unique visitors. Premier attractions including the Florida Aquarium, Pirate Water Taxi, and the American Victory Ship received a total of 8,160 pass redemptions. The American Victory Ship, Glazer Children's Museum and Pirate Water Taxi showed significant growth in visitor numbers during the summer and notable resurgence in December.

“With so many amazing cultural attractions like the Glazer Children's Museum in Downtown Tampa, the Riverwalk Pass positions Tampa's Riverwalk as a cultural hub in the region,” said Kate White, Chief Marketing Officer of Glazer Children's Museum. She noted that the pass offers “a great way for new visitors to discover our museum and explore the area.”

The Tampa Riverwalk Attraction Pass has continued to emerge as a leading voucher purchase for those visiting the heart of Florida's Gulf Coast. Whether indulging in cultural landmarks or thrilling attractions, the Riverwalk Pass provides lasting memories beckoning visitors to return time and time again.

To view the Tampa Riverwalk Attraction Pass Media Kit:

The heart of Florida's Gulf Coast beats in Tampa Bay. Visit Tampa Bay encourages adventure with a relaxing vibe to create vacation experiences that are authentically Tampa Bay. As a not-for-profit corporation certified by Destinations International's Destination Marketing Accreditation Program (DMAP), we work with hundreds of partners to tell the world the story of Tampa Bay. Treasure awaits. For more information, visit our website.