Tampa, FL (May 21, 2024) — In Tampa Bay, there are hundreds of ways to play. And this summer Visit Tampa Bay highlights the region's perfect blend of adventure and relaxation in its latest marketing campaign. With leading insights into traveler behaviors and seasonal travel trends, Visit Tampa Bay calls on families, road-trippers, and multicultural audiences to embark on their next summer vacation in Tampa Bay.

From mid-May through the end of August, English and Spanish speaking travelers from Atlanta, Orlando, and Miami-Fort Lauderdale will have increased exposure to the unique experiences only the Tampa Bay region can provide. Produced in conjunction with agency of record FKQ Advertising + Marketing, Tampa Bay's historical visitation data, current economic trends, and other factors influencing traveler decision-making were analyzed to select the best-performing markets within easy driving distance to attract summer vacationers. The campaign creative highlights major attraction partners including Busch Gardens® Tampa Bay, The Florida Aquarium, ZooTampa at Lowry Park, the Museum of Science & Industry (MOSI), and the Straz Center for the Performing Arts.

“Summer is the perfect time to experience our world-class destination,” said Santiago C. Corrada, President and CEO of Visit Tampa Bay. “The area is electric, brimming with dazzling waterfront attractions, authentic culture, MICHELIN Starred restaurants, and so much more! Our warm welcome and laid-back attitude make Tampa Bay the ideal spot for your summer vacation.”

The majority of the campaign will be customized to the diverse audiences in each target market. In Atlanta, the destination is continuing its partnership with WAMJ-FM, the largest Black-owned broadcasting company in the U.S., including endorsements by popular DJ Jackie Paige. Visit Tampa Bay's video ads can be seen on Warner Music Experience's social platforms and YouTube channel. In the Miami-Ft. Lauderdale market, audiences can expect Spanish language premium video on Televisa Univision, vivid imagery on digital billboards and panels across major highways and in high-traffic areas such as Little Havana and Coconut Grove. Orlando will also see bright and bold ads on digital billboards on busy highways such as I-4 and I-Drive.

Through a dynamic partnership with Expedia, Tampa Bay will be introduced to National audiences through the eyes of real people, offering authentic tales that capture the essence of this vibrant destination. The custom stories will be featured on a branded landing page, social media, and promoted on the website.

The majority of the campaign will be customized to the diverse audiences in each target market. In Atlanta, the destination is continuing its partnership with WAMJ-FM, the largest Black-owned broadcasting company in the U.S., including endorsements by popular DJ Jackie Paige. Visit Tampa Bay's video ads can be seen on Warner Music Experience's social platforms and YouTube channel. In the Miami-Ft. Lauderdale market, audiences can expect Spanish language premium video on Televisa Univision, vivid imagery on digital billboards and panels across major highways and in high-traffic areas such as Little Havana and Coconut Grove. Orlando will also see bright and bold ads on digital billboards on busy highways such as I-4 and I-Drive.

Through a dynamic partnership with Expedia, Tampa Bay will be introduced to National audiences through the eyes of real people, offering authentic tales that capture the essence of this vibrant destination. The custom stories will be featured on a branded landing page, social media, and promoted on the website.

The heart of Florida's Gulf Coast beats in Tampa Bay. Visit Tampa Bay encourages adventure with a relaxing vibe to create vacation experiences that are authentically Tampa Bay. As a not-for-profit corporation certified by Destinations International's Destination Marketing Accreditation Program (DMAP), we work with hundreds of partners to tell the world the story of Tampa Bay. Treasure awaits. For more information, visit our website.