Vietnam: 5 July 2024 – In this new era of affluence, luxury is no longer defined by the expensive objects we can buy, but by the exclusive moments we can experience. Azerai, the new story and brand of resorts, is now inviting high-end travellers to discover “accessible luxury” in Vietnam with a selection of beautiful boutique resorts which showcase the heart and soul of their destination and make every encounter feel truly priceless.

Created by Adrian Zecha, a highly successful international hotelier who previously founded Aman Resorts, Azerai's original concept has already been introduced to three enchanting and intriguing parts of Vietnam: Ke Ga, Can Tho and Hue. These culturally-rich locations all exude a sense of authentic charm and capture the essence of this captivating country.

Each Azerai resort is designed to envelop guests in an ambience of sophisticated yet understated luxury. At Azerai Can Tho, luxury means privacy in elegant low-rise buildings nestled on a secluded islet in the Hau River which is only accessible by boat, while Azerai Ke Ga Bay immerses visitors in the timeless grace of a luxurious seafront residence, with chic pavilions inspired by the organic hues of sand, stone and sea. At Azerai La Residence, the joie de vivre spirit of the art-deco era has been revived for today's discerning explorers.

People are at the heart of great hospitality and Azerai believes in creating a positive, family atmosphere that permeates every aspect of its guests' journeys. This is reflected by the longevity of many of its hotel staff, such as the security chief at Azerai La Residence, who has spent 23 years at the hotel, and the executive chef who has delighted diners in Hue for more than 10 years. So, whichever destination they choose, every traveller is assured of a warm welcome and heartfelt service.

Nestled in 4.5 hectares of tropical gardens on Vietnam's stunning southeast coast, Azerai Ke Ga Bay invites travellers to experience laid-back luxury in this pristine corner of the country. A curated collection of chic suites, pool suites and pavilions offer between 65 and 185 square metres of personal space, designer interiors and first-class facilities. When visitors are not relaxing in their own private paradise, enjoying indulgent therapies at the spa or savouring world-class cuisine on an oceanfront terrace, they can stroll along the 5km-long sandy beach, feel the spray of the ocean with water sports, or visit local attractions such as the local salt farms, dragon fruit farms, fishing villages, Ta Cu Mountain temple and so much more.

Within this coastal enclave, culinary enthusiasts can now learn the ancient art of Vietnamese cuisine with a new “Five Senses Cooking Class” that encompasses all aspects of the epicurean experience. Led by the resort's culinary experts, guests will be introduced to the timeless flavours and fragrances of Vietnamese ingredients, before being taught cooking techniques they can use to wow their friends and family back home.

Deep in the verdant Mekong Delta, Azerai Can Tho is a five-star boutique retreat where luxury-seekers can unwind in privacy and serenity, surrounded by lush, tropical gardens. A collection of pristine one- to five-bedroom pool villas range from an expansive 636 square metres to a truly opulent 1,583 square metres, and offer luxurious indoor and alfresco living spaces, panoramic views and even a gym in the Mekong Pool Villa. With a soothing spa, yoga pavilion and bespoke activities ranging from private boat trips to floating markets to dinners under ancient banyan trees, this is a sanctuary for the senses.

Vietnam's Mekong Delta is a haven of organic produce, and Azerai's experience-seeking guests can take part in a “Farm-to-Fork Chocolate Journey”. Recently imagined by the resort's general manager and led by the hotel's highly-skilled chef, this one-of-a-kind expedition in the region immerses visitors in the art of chocolate making, from picking the cacao beans to tasting the final product.

Azerai La Residence, Hue lets guests step into a glamorous bygone era in Vietnam's heritage-rich imperial capital. Nestled on the banks of the Perfume River, this former French colonial residence exudes a sophisticated atmosphere with tropical gardens, a revitalizing saltwater pool, a bar and a brasserie restaurant. Travellers seeking “accessible luxury” can choose from six different types of suite with chic interiors including four-poster beds and parquet floors, plus large terraces with views across the gardens or river. The 72-square metre Resident Suite is even adorned with a spectacular veranda with 360-degree vistas. 

For exclusive and evocative adventures, the hotel's traditional, locally-crafted 55-foot wooden unique boat will transport guests on an enchanting “Perfume River Cruise”. With a choice of afternoon tea, sunset cocktail and romantic dinner cruises, this photogenic boat is only available for the hotel's guests and can create one-of-a-kind occasions.

Azerai's style of “accessible luxury” is already turning heads; the group has achieved multiple international awards and accolades, including Azerai La Residence, Hue being named as one of Forbes' “Best Luxury Hotels in Vietnam” 2023, Azerai Can Tho being honoured as one of the “Best Hotels in Vietnam” in the Condé Nast Traveler Readers' Choice Awards, and one of Vietnam's “Best Upcountry Hotels” in the Travel + Leisure Luxury Awards Asia Pacific 2023, and Azerai Ke Ga Bay being a finalist in the “New Hotel of the Year” Awards by Destination Deluxe.

Discerning travellers can live the life of luxury in Hue with the “Azerai Getaway” package in Can Tho, Ke Ga Bay and Hue, including a one-night stay and daily breakfast for two people, a welcome drink, Vietnamese afternoon tea, generous hotel credit and more!

For more information and to book your luxurious escape in Vietnam with Azerai, please visit azerai.com.

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About Azerai

Azerai is a new story and brand of resorts offering guests simple elegance, refined design, and discreet and attentive service in places of unique beauty and cultural interest. The brand was formed by hotelier Adrian Zecha, and the name is derived from Zecha's initials and the latter part of a Persian word, caravanserai, which references the storied old inns of the Middle East. Azerai Ke Ga Bay marks the brand's first beach resort, and follows Azerai La Residence, Hue, a historic city resort overlooking the Perfume River in Vietnam's former imperial capital, and Azerai Can Tho, a peaceful retreat set on a lush islet in the Mekong Delta. Learn more at azerai.com.

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