26 Jun 2024
The Making of the Peninsula London by Assouline

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Peninsula Hotel Group

A Celebration of Artisanal Luxury and Impeccable Service

LONDON, June 2024 – A beautiful new coffee-table book by luxury publishers Assouline, delves into the history, style, and impeccable service of The Peninsula London, the city's most luxurious newly-built hotel. Following a stay of a Peninsula London guest, the book features captivating details, original photography by Oliver Pilcher, and insightful interviews with prominent figures, including the company's Chairman, The Hon. Sir Michael Kadoorie, architect and designer of interiors Peter Marino, and wardrobe designer Jenny Packham, with text by Catherine Shaw. Readers will also discover original illustrations by Lydia Bourhill and Caroline Tomlinson throughout the book, and an eloquent, bespoke poem written by Poet Laureate Simon Armitage.

Combining heritage and innovation, The Peninsula London represents a landmark achievement as London's first hotel development to exceed £1 billion in cost, opening its doors in September 2023. This monumental project culminated from a thirty-five-year quest by one of the world's most prestigious hospitality brands, The Peninsula Hotels, owned by The Hongkong and Shanghai Hotels Ltd., the oldest continuously operating hotel group since its founding in 1866 in Hong Kong.

The book immerses readers in the ultimate guest experience at The Peninsula London. From arriving into the courtyard in an iconic Brewster green Rolls Royce, greeted warmly by Peninsula Pages, to marvelling at the perfect view of Wellington Arch while enjoying an Afternoon Tea, and exploring the heart of London, every detail is captivating. As night falls, the guest floats up in a hot air balloon lift to Brooklands by Claude Bosi refined atmosphere, exquisite cuisine, and bespoke cocktails, ending the night with a front seat to the vistas over the glittering Capital. The next day is filled with indulgence: a morning swim in the subterranean pool, a ride through Hyde Park on a bespoke Peninsula bicycle, and back at the hotel stopping by the luxury retail arcade for something new to wear to dinner at Canton Blue. The story culminates under the marble lobby's chandeliers and live jazz saxophones, capturing The Peninsula London's essence with dynamic photography.

“London is one of the world's greatest cities, and The Peninsula London is at the very heart of it,” says Clement Kwok, Managing Director and Chief Executive Officer of The Hongkong and Shanghai Hotels.

The Peninsula London offers a lively perspective on the city's hotel scene, blending Eastern and Western influences. Signature features of the brand's twelfth outpost includes a fleet of 13 signature Brewster green vehicles (highlighted by a 1935 Rolls Royce Phantom II Sedanca de Ville), a grand Lobby serving afternoon tea, cutting-edge technology with integrated in-room tablets, valet boxes in every room, and 2 majestic stone lions guarding each entrance.

Readers of the book will embark on a tour of Brooklands by Claude Bosi, the rooftop terrace, bar, and restaurant adorned with a Concorde-inspired ceiling artwork offering and breathtaking views from the London Eye to The Shard. The hotel also offers London's largest suite, spanning 470 square meters, as well as a humidor that holds up to two thousand cigars curated by Manu Harit, a speakeasy and dining venue Canton Blue inspired by the historic Keying Junk trade ship, a grand pillarless ballroom, Jenny Packham-designed uniforms, bespoke works by Royal Drawing School artists, hand-painted de Gournay murals, and a retail arcade featuring boutiques like Asprey and Mouawad.

This exquisite book offers a glimpse into the luxurious world of The Peninsula London, highlighting its seamless blend of tradition and modernity.

Text by Catherine Shaw
12 x 9.2 in - 30.6 x 23.4 cm | 204 pages | 200 illustrations | silk hardcover
ISBN: 9781649802446 | $120 – €120 – £100
PUBLISHED JUNE 2024

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NOTES TO EDITORS

About The Peninsula London
Ideally situated in the heart of Belgravia, with views over Hyde Park Corner and Wellington Arch, The Peninsula London occupies one of the city's most prestigious addresses. The newly built hotel, impeccably designed to harmonise with surrounding heritage buildings is just moments away from the city's most iconic attractions, including Three Royal Parks, Buckingham Palace, Harrods, and Big Ben. Its 190 light-filled guest rooms and suites have been exquisitely designed by Peter Marino; its gathering spaces include several world- class restaurants and bars, including Brooklands helmed by Michelin-Starred Chef Director Claude Bosi; the idyllic Peninsula Spa, and a luxury retail arcade.


About The Hongkong and Shanghai Hotels, Limited (HSH)
Incorporated in 1866 and listed on The Stock Exchange of Hong Kong (00045), HSH is the holding company of a Group which is engaged in the ownership, development and management of prestigious hotel, commercial andresidential properties in key locations in Asia, the United States and Europe, as well as the provision of tourism and leisure, club management and other services. The Peninsula Hotels portfolio comprises The Peninsula Hong Kong, The Peninsula Shanghai, The Peninsula Beijing, The Peninsula Tokyo, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, The Peninsula London, The Peninsula Paris, The Peninsula Istanbul, The Peninsula Bangkok, and The Peninsula Manila. The property portfolio of the Group includes The Repulse Bay Complex, The Peak Tower and St. John's Building in Hong Kong; The Landmark in Ho Chi Minh City, Vietnam; and 21 avenue Kléber in Paris, France. The clubs and services portfolio of the Group includes The Peak Tram in Hong Kong; Quail Lodge & Golf Club in Carmel, California; Peninsula Clubs and Consultancy Services, Peninsula Merchandising, and Tai Pan Laundry in Hong Kong.

Learn more at www.peninsula.com or follow us on Facebook and Instagram.


About Assouline:
Founded in Paris in 1994 by Prosper and Martine Assouline, Assouline is the first luxury brand on culture. It began with the desire to create a new, contemporary style of book, using the couple's experienced eye for visually rich stories and compelling narratives. Guided by their passion for knowledge, culture and travel, the Assoulines have since expanded their vision to nearly 2,000 titles in five main collections, along with special editions and unique library accessories—a grand oeuvre of inspiring creations. Throughout the last quarter of a century, the brand has established a network of international boutiques in prominent locations across the globe. Assouline has also inaugurated a curated library service, working closely with clients to visualize, design, and develop bespoke, one-of-a- kind libraries. With a distinguished team of creative talents—which includes the founders' son Alexandre—the brand continues to reinvent the notion of true luxury. Assouline's roster of collaborators includes some of the world's most respected brands, artists, photographers, writers and designers. Assouline continues to exude an unparalleled signature style and elegant savoir faire, which has globally redefined modern publishing.


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