Local Australian destination PR and marketing agency Gate 7 has continued its work with Japanese destinations and expanded its portfolio to include the Kii Peninsula, which has appointed the agency as its PR representation in Australia. The new contract aims to showcase the unique and stunning aspects of the region Australians.

Gate 7 will facilitate an increased presence in the Australian market for Kii Peninsula as a key luxury travel destination.

The remote and mountainous Kii Peninsula is perfect for travellers who desire to discover unique and authentic experiences and soak in the spiritual and deep cultural roots of its 3 key prefectures: Mie, Nara, and Wakayama. Sacred sites, immersive cultural experiences, scenic natural beauty, and luxury accommodations are all core elements that make the Kii Peninsula stand out from the urban bustle of populous Japanese hotspots.

Yasuhiro Nakanishi, Senior Managing Director, Kii Peninsula said: “We are delighted to be partnered with Gate 7 at such an exciting time of change and growth in the Australian travel market. As a travel destination, Kii Peninsula offers an enchanting cultural and spiritual experience set in natural and tranquil landscapes. We can't wait to see how Gate 7 spotlights all we offer”.

This comes whilst visitation to Japan from Australians continues to climb, becoming the third most visited country by Australian travellers during the first quarter of 2024*, increasing by 46.3% when compared to the same period in 2019**. The demand reflects a growing desire among Australians of all ages to immerse themselves in the country's rich cultural and natural experiences, with the Kii Peninsula offering those up in abundance.

Jo Palmer, Managing Director of Gate 7 says: “Kii Peninsula's unique offerings align incredibly well with the Australian travellers' growing demand for quality cultural experiences. Japan is at the top of the bucket list for a large and growing number of Australians and is key priority for us an agency. We are honoured to have this opportunity and determined to drive travel intent for the Kii Peninsula through our PR work. We can't wait to get started.”

Images available on request.

*[source: Australian Bureau of Statistics]
** [source: Japan National Tourism Organization]

MEDIA CONTACTS:

Jacob Annesley (Gate 7)

PR & Content Director

Mobile: +61 416 517 476

Email: jacob@gate7.com.au

Mika White (Tourism Exchange Japan)

Co-Founder

Mobile: 090-1720-6623

Email: mika@txj.co.jp