Sunday, 02 June 2024 - Wackadoo! Hundreds of Bluey fans have set a world record for the biggest game of Keepy Uppy in Queensland, Australia, the home state of Bluey on Sunday, 2 June 2024. 

Spanning an almost 2,000km playing field, 702 Keepy Uppy 'experts' joined in the epic game made famous in the much-loved television series, Bluey, determined to keep a sea of red balls from touching the ground. 

Families and friends of all ages gathered the length of the state as adjudicators from The Australian Book of Records oversaw three official games played simultaneously at Brisbane's South Bank, as seen in Bluey, Gold Coast's sparkling shores of Main Beach and Cairns Esplanade, the gateway to the Great Barrier Reef. 

Delighted cheers rang out across the state as families, friends and neighbours came together at the same time to embrace the fun with mini games of Keepy Uppy popping up in cities, by the beach and in country towns, from the Queensland coast to the Outback, including at the world-famous Whitehaven Beach in The Whitsundays. 

The record-breaking game may be over but Tourism and Events Queensland is offering one lucky group of four the chance to WIN a trip to Queensland, Bluey's world for real life at queensland.com/blueysworld.  

The 'dollarbucks'-can't-buy prize is a 12-night Queensland holiday for four, taking in iconic destinations including the World Heritage-listed Great Barrier Reef and Wet Tropics Rainforest and making memories with amazing Queensland experiences including a day out to a theme park, glamping under the stars, surfing lessons and snorkelling. 

The winners will also visit Queensland's capital, Brisbane, and be among the first to check out the Bluey's World immersive experience, opening in November. 

The competition is open to travellers and fans of the show from across Australia as well as New Zealand, the United States, United Kingdom, Singapore and Japan with entries closing at 5pm AEST Sunday 30 June. 

Have a sense of adventure and can't wait to visit Queensland, the home state of Bluey? Travellers can get their hands on value for money offers at queensland.com/blueysworld to plan their next big adventure or leave it to the Queensland travel experts at Qantas Group (Qantas, Jetstar, Qantas Holidays and Hotels and Jetstar Holidays and Hotels), Expedia Group (Expedia and Wotif) and Flight Centre Travel Group, offering discounted deals and packages. 

Queensland Premier Steven Miles  
“For the past six years, Bluey and the backdrop of Brisbane, has captivated audiences globally and now it's time to bring the world here to Queensland.  
   
“I invite everyone to come and see for themselves - we have the world's best lifestyle, the best beaches, the best cities, the incredible outback, the Great Barrier Reef and people who love welcoming visitors to our unbeatable backyard.   

Queensland Tourism Minister Michael Healy  
“We are absolutely stoked to invite families from around the world to Queensland.    

“We have seen the global smash hit that Bluey has become and it showcases the incredible lifestyle families enjoy here in Queensland. It's time to invite the world to come and experience for themselves why Queensland is perfect to live, stay and play.” 

Tourism and Events Queensland CEO Patricia O'Callaghan 

“In a globally competitive market, Queensland must show the world what makes us special. 

“Bringing the Bluey's World Brisbane immersive experience to Queensland means fans from around the world have a chance to experience Queensland's world-class icons and landscapes, such as our beaches, rainforests, the outback and our Great Barrier Reef.   

“We could not be more excited to be working with BBC Studios to invite the world to experience Bluey's world for real life, right here in Queensland.” 

BBC Studios Director of Brands and Licensing ANZ Kate O'Connor 

“The essence of Brisbane, and Queensland is masterfully infused into Bluey, making the city more than just a backdrop - it's like another character in the story. From the iconic Queenslander homes, such as the Heelers', to the lush green parks and familiar cityscapes, Brisbane's charm shines through, providing a rich, authentic setting. 

“The Bluey's World Brisbane immersive experience opening in November will further bring this authenticity to life, allowing fans of all ages to step inside and play in the Heeler's iconic family home - for real life.” 

For your chance to win the 12-night holiday to Queensland, Australia – including a visit to the brand-new Bluey's World immersive experience in Brisbane, enter your details at queensland.com/blueysworld. The competition closes at 5pm AEST on Sunday 30 June. 

/ENDS 

Editor's note:  

About Keepy Uppy 

Keepy Uppy is a game featured in the TV show Bluey, where Bluey and Bingo attempt to keep a red balloon in the air for as long as possible, bopping the ball with their hands, feet and heads to prevent it from touching the ground. Find out more about the game here. 

About Bluey 

Created by Joe Brumm, Bluey is produced by Emmy® Award-winning Ludo Studio for ABC KIDS and co-commissioned by ABC Children's and BBC Studios Kids & Family. A global phenomenon, the show follows the adventures of Bluey - a loveable, inexhaustible Blue Heeler dog - who lives with her Mum, Dad and her little sister Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways bringing her family and the whole neighbourhood into her world of fun. 

About TEQ's new campaign 

Tourism and Events Queensland (TEQ) is today launching its biggest tourism campaign in more than a decade – biggest since the 'Best Job in the World' in 2009. 'Queensland is Bluey's world for real life' is the campaign which TEQ expects to reach tens of millions in Australia, New Zealand, the USA, UK, Japan and Singapore. It is the first time TEQ and BBC Studios have partnered to deliver a marketing campaign like this.  

It builds on Bluey's popularity to encourage visitors to Queensland, Australia to immerse themselves in the vibrant energy of Queensland and to visit Bluey's World Brisbane, the immersive experience opening in November 2024. Campaign partners include the Qantas Group, Expedia Group, Flight Centre Travel Group and Accor Group, with around 700 great holiday deals available from across Queensland available at Queensland.com 

To keep up with the latest tourism news from Queensland subscribe to the Queensland Stories newsletter and visit queensland.com.  

VNR assets: https://bigplanetmedia.digitalpigeon.com/msg/MWLvoCCYEe-uMALoaEQezQ/KuNNx58CNbrq-27sC31rOQ  

World Record Stills Selects: https://www.dropbox.com/scl/fo/njv7gesocosxo0aowv7h3/AKRY638yscU20E9M89H74Ls?rlkey=gxt2q8aqsqu9yovuu7vd7oz88&st=icao8vqu&dl=0  

Selection of destination assets (please note credit and disclaimers as per file name): https://www.dropbox.com/scl/fo/s89tijtrmh8pkjdbp9k0y/AKOrTuivJwEvTwI49aKjCzo?rlkey=udpn5968m7ibaubgxwuoua2dg&st=2lixc72b&dl=0  

Tourism and Events Queensland campaign assets: https://www.dropbox.com/scl/fo/d0s75o3kewssyyoaa5tac/ABJpX1UQAioS8Etw6FjdiDA?rlkey=hhedx5igvmfm9mp4oom3778q2&st=9gt5mij2&dl=0 

More information: 

Georgia Linton 

Tourism and Events Queensland 

P: +61 411 358 827 | E: georgia.linton@queensland.com 

For Tourism and Events Queensland or Queensland Government interview requests: 

Danielle Krista 

Tourism and Events Queensland 

P: +61 414 313 769 | E: Danielle.krista@queensland.com