Tags: #ThirdHome, #MillionaireHolidayHomeSwap, #ThirdHomeReserve
Following the huge success of their TV show 'Millionaire Holiday Homeswap' airing on Foxtel in 2023, and a subsequent staggering 100% uptake of Australian memberships, year over year, ThirdHome is returning to Australia in May for a series of member events, partnership meetings and new-member engagement sessions. As the world's most trusted second-home luxury exchange community, ThirdHome is a members-only Club for like-minded travellers passionate about unique properties and travel experiences.
The company was founded in 2010 by US-based real estate trailblazer Wade Shealy in response to a reoccurring problem he saw in the industry when it came to buying, using and selling holiday homes.
ThirdHome members get to travel the world, enjoying unique, luxury properties without paying rental rates and by simply using time in their own second homes to do so. Members have access to over 17,000 homes across 100+ countries, with an average value of AUD$3.7 Million. The club's offering spans from castles, ranches, stunning residences, chalets, mansions, and private islands, to pieds-à-terres, yachts, safari camps, wineries, estates, boutique hotels and over-the-top villas valued at more than AUD$50 Million.
“While we have enjoyed strong growth in the US and Europe, we have noticed that Australia is a very important market for us. The popularity of the TV series has enabled us to expand our international flavour with some incredible properties here. I am proud to say that we now have dedicated team members on the ground here in Australia to not only look after the existing members, but also to bring new ones to the club and leverage the considerable opportunities that come with expanding into this market”, said Shealy.
Another key component of ThirdHome expansion has seen the Club push even further into the realm of luxury home exchange with their top-end Reserve tier. Run out of the UK by Giles Adams, ThirdHome Reserve is the pinnacle of the home exchange space. With 220+ homes and yachts worth an average of AUD $15.5 Million.
Adams, who has been with ThirdHome almost from the outset, explains “With ThirdHome we were already pitched at the top end of the market, but we have always had interest from those who had bought into the idea and ethos of the club, but their homes were at a different level. By creating Reserve, we now have an offering that satisfies this demand and provides an even more tailored and exclusive experience to the most affluent and discerning homeowners and travellers.”
However, it is not only gorgeous stand-alone homes that make up the Club. ThirdHome has a variety of partnerships and hotel affiliates such as the Ritz Carlton, Rosewood and Viceroy to name a few. These relationships provide a wealth of serviced residences that are very popular with their members. The Club's offering rounds out with ThirdHome Adventures, which curate intimate luxury tours for small groups of members.
'ThirdHOME's dedication to delivering flawless travel experiences has been the driving force behind our success and what sets us apart from other home-sharing platforms.
No other second home exchange platform has a portfolio of homes with an average value as high as ThirdHOME's, Adams continued.
Shealy adds, 'We're super excited for the next chapter of our Australian journey. We know there is an extremely healthy appetite for Australians with second homes wanting to become members, who love to travel, and want to enjoy exclusive access to the world's more exceptional stays for a fraction of the price.'
So how does the home-sharing platform work?
By leveraging unused time in their second home or investment properties, members accumulate travel credits or “keys”, which can then be used to unlock access to private destinations, saving up to 90% when compared to traditional holiday rentals. The more you open your own doors, the more opportunities become available to you. Through a personal online account, members have access to immediately reserve stays around the world for a fraction of what it would cost elsewhere.
What Sets ThirdHome Apart From Other Exchange Sites?
While there are other home exchange platforms and sites out there, what sets ThirdHome apart is that they are a club, first and foremost. Their indirect exchange model that allows members to stay anywhere without having to swap their own home with a particular member. Additionally, the Club is unique for its vetting process ensuring a property is in a desirable location, has trustworthy homeowners, and is valued at over AUD$2Million. With trust being the main ethos of the Club, it is highly imperative that members in the community care for each other's home with the same respect they want their own property cared for.
Fee Structure
There are two types of fees involved for members. Firstly, the annual membership, which we waive in your first year. Secondly, the set exchange fees for each stay, which are based on a property's availability, location, size and amenities, and are just a sliver of what you'd expect to pay.
AUD$445 Annual Dues * FREE in the first year
Exchange Fees: AUD$745 – AUD $2105 per week, up to 90% less than normal rental rates.
Reserve Fees: AUD $4,600 to AUD$9,200 depending on the stay
Travel like never before while staying in luxury residences in over 100 countries.