The Autonomous Region of Madeira has just received recognition by EarthCheck for achieving the second level of the silver seal certification as a "Sustainable Tourist Destination", having fulfilled, once again, the demanding criteria of standards of this world-leading tourism destination certification entity, accredited by the Global Sustainable Tourism Council.

After the Region achieved the certification as a Sustainable Tourist Destination in February 2023, obtaining the first level of the silver seal certification, the second annual audit of the Autonomous Region of Madeira (Madeira and Porto Santo) took place this year between the 26th February and the 1st March. During that period, the independent auditor, EarthCheck, visited and evaluated several infrastructures in the archipelago and evaluated the entire documentation of the process to assess the alignment of the destination with the 12 key areas of action required in the field of sustainability. In this work, the entity recognised the high degree of commitment of the Region in the preservation of its cultural and natural heritage, as well as in the balanced enhancement of its environmental, social, cultural and economic dimensions.

The certification journey continues, requiring that, every year, the Region shows, in its annual audit, progress and evolution in this journey and commitment to the four pillars of sustainability, with an objective to reach the highest level of the certification, Gold, within three years (2027).

The Regional Secretary for Tourism and Culture, Eduardo Jesus, underlines the importance of the Region receiving this recognition, by EarthCheck, and states that, now, "it is necessary to continue this sustainable journey, prioritising the preservation of natural resources, involving the entire local community, complying with the measures that we committed to in the Action Plan and implementing new actions that make the Autonomous Region of Madeira an increasingly sustainable destination, reinforcing its commitment to sustainability and increasing the destination's notoriety".

This is a process led by the Regional Secretariat for Tourism and Culture, through the Regional Directorate of Tourism - Directorate of Tourism Qualification Services with the advisory of the Institute for Tourism Development Planning (IPDT), with EarthCheck serving as the certifying entity, accredited by the Global Sustainable Tourism Council, responsible for the destination audits.

Part of this work is carried out by several local stakeholders, divided into "Working Groups" which integrate with the Destination Sustainability Management Structure (DMO). It brings together a wide range of entities, namely regional directorates, institutes, representatives of municipalities, public, associative or private entities, and also non-governmental organisations, making a total of about 90 entities.

ENDS

About Madeira

Madeira is a small Portuguese paradise located amid the immensity of the Atlantic Ocean. Its privileged location provides a mild climate and sea with pleasant temperatures all year round, in addition to impressive sceneries of mountains, valleys and cliffs, all covered by the exuberant Laurissilva forest, named Natural Heritage of Humanity by UNESCO.

Considered The Best Island Destination in the World (World Travel Awards), this archipelago with volcanic origin is formed by a set of islands: Desertas, Selvagens, Madeira and Porto Santo, these last two being the only inhabited.

In Madeira and Porto Santo there are excellent options for historic monuments, spas and great hotels and restaurants, where you can sample delicious cuisine and award-winning Madeiran wines.

For more information, visit www.visitmadeira.com / @visitmadeira

About Madeira Promotion Bureau

Madeira Promotion Bureau aims to promote Madeira in the national and international markets.

For media information and images, please contact Hume Whitehead Ltd:

Richard Hume (richard@humewhitehead.co.uk/   +44(0) 20 3375 4051

Rebecca Pasha (rebecca@humewhitehead.co.uk / +44(0) 20 3375 4054