Global independent marketing and communications agency, FINN Partners, has been appointed by Baros Maldives and Milaidhoo Maldives to lead on PR and digital services, in the United Kingdom.

FINN Partners communications strategy will focus on tactics that will generate coverage and awareness to showcase the independent, locally and family-owned properties, highlighting what sets them apart from other resorts in the Maldives. 

Visha Mahir, Chief Operating Officer at Universal Resorts Management, commented: “With the UK being an important market for us, we look forward to working with FINN Partners to help build brand awareness in the UK for both Baros and Milaidhoo Maldives, by bringing to life the uniqueness of each property and what sets both resorts apart from other luxury resorts in the Maldives. FINN Partners brings an in-depth knowledge of PR, marketing, and the travel trade for the United Kingdom, which provides us the opportunity to promote our key pillars for each island resort."

Debbie Flynn, Managing Partner and Global Travel Practice Leader, FINN Partners, added: “We are delighted to be representing two exquisite private island properties in the Maldives which both capture the culture, and heritage of the destination whilst offering guests exemplary service. Celebrating its 50th anniversary this year, it's an honour to be representing Baros Maldives, 'The Maldives Icon'. We very much look forward to communicating the private island resorts truly authentic Maldivian offerings to media. We are also excited to showcase how Milaidhoo Maldives, set in the UNESCO Biosphere Reserve, embraces a contemporary way of living the Maldivian heritage and culture complemented by a wide range of curated meaningful experiences on offer to guests in addition to exceptional cuisine, personalised service, and attention to detail." 

The FINN Partners UK Travel portfolio also includes destinations such as Italy, Greater Palm Springs, The Bahamas and brands including Travelzoo, Intrepid and Accor. 

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About FINN Partners
Founded in 2011 on the core principles of innovation and collaborative partnership, FINN Partners has grown from about $24 million in fees to almost $200 million in fees during the past 10 years, becoming one of the fastest-growing independent public relations agencies in the world and recognized as a PRovoke Media 2022 Agency of the Year. The full-service marketing and communications company's record-setting pace results from organic growth and integrating new companies and new people into the FINN world through a common philosophy. With more than 1,400 professionals across 33 offices, FINN provides clients with global access and capabilities in the Americas, Europe, and Asia. In addition, FINN provides its clients with access to top-tier agencies worldwide through its membership in the global network PROI. 

Headquartered in New York, FINN has offices in: Atlanta, Bangalore, Beijing, Boston, Chicago, Delhi, Denver, Detroit, Dublin, Fort Lauderdale, Frankfurt, Guam, Hong Kong, Honolulu, Jerusalem, Kuala Lumpur, London, Los Angeles, Manila, Mumbai, Munich, Nashville, Orange County, Paris, Portland, San Diego, San Francisco, Seattle, Shanghai, Singapore, Vancouver and Washington D.C. Find us at finnpartners.com and follow us on Twitter and Instagram at @finnpartners

About Baros Maldives
The Maldives Icon - Baros is an award-winning luxury private island resort in the Maldives, a short 25-minute speedboat ride from Maldives International Airport. This tropical haven is home to 75 sophisticated villas framed by a seemingly endless powder-soft white beach and a glittering lagoon surrounded by a world-class house reef. It's paradise personified. 

Welcoming guests since 1973, Baros has spent decades honing its services and cultivating its environment, making it the Maldivian Icon. An award-winning resort, and a member of Small Luxury Hotels of The World, Baros is celebrated for its authentic spirit, legendary service, outstanding comfort and understated elegance. www.baros.com 

About Milaidhoo Maldives
Milaidhoo is a pristine island paradise, located in Maldives' renowned Baa Atoll, a UNSECO Biosphere Reserve, and proudly rooted in local island traditions. This luxury boutique island resort features 50 contemporary Maldivian-style pool villas, custom-made and made for comfort designed by a renowned Maldivian architect. Each guest is assigned an Island Host to help create meaningful experiences and cater to the guest's every need. Activities include over-water spa treatments, sunrise yoga classes and snorkelling excursions to view the incredible house reef. 

Dining is a highlight, with Milaidhoo being home to three world-class restaurants, including Ba'theli. This unique Maldivian restaurant reflects the islands' heritage and is built in the shape of three traditional boats on pillars over a lagoon. The restaurant's innovative and delicious meals are steeped in Maldivian tradition, with each dish inspired by favourites of the ancient maritime Spice Route. 

Milaidhoo is the authentic Maldives, a resort of re-invented luxury, where guests feel they belong, experiencing bare-foot informality within this tropical island's natural, lush setting. As an adults-focused resort, Milaidhoo is child-free and tranquil where any dream can become a reality, from sunset dolphin cruises to sailing to a deserted sandbank for a private beach picnic. www.milaidhoo.com 

CONTACT:
FINN Partners
Sophie Morgan, Anneka Roberts, April Cernuschi and Rachel Santa Cruz
barosandmilaidhoomaldives@finnpartners.com