The Madeira Promotion Bureau and the Regional Secretariat for Tourism and Culture, in collaboration with the Regional Directorate for Culture, announce the launch of the pioneering and disruptive project AP_ARTE, an initiative aimed to disseminate and promote the rich cultural heritage of the Autonomous Region of Madeira.

The AP_ARTE project consists of a series of 30 short videos produced by Vinco Films. Each video highlights a unique artwork found in seven distinctive cultural spaces in Madeira, including the Convent of Santa Clara, the Madeira Contemporary Art Museum, the Madeira Ethnographic Museum, the Universe of Memories, the Madeira Photography Museum, the Frederico Freitas House Museum and the Quinta das Cruzes Museum.

These artefacts have been carefully selected based on their historical and heritage importance, as well as their relevance to Madeira's cultural identity. Each video, in addition to describing the featured artwork, also provides a unique insight into the cultural space where it is housed, highlighting its contribution to the cultural richness of the region.

The aim of the AP_ARTE project is not only to disseminate Madeira's vast cultural heritage, but also to promote culture-oriented education and encourage the discovery and appreciation of it. Through this initiative, viewers are invited to explore and appreciate the diversity of Madeira's heritage, thus enriching their cultural experience.

The contents developed are available for viewing on the Visitmadeira.com website, on the social networks visitmadeira and visitmadeiraevents, on the YouTube channel Cultura Madeira SRTC (Regional Secretariat for Tourism and Culture/Regional Directorate for Culture), on the Cultura Madeira portal (https://cultura.madeira.gov.pt/) and on the social networks of these entities and museums. Two videos are also being published weekly on the Facebook page of the Regional Directorate of Culture (https://www.facebook.com/drculturamadeira).

ENDS

About Madeira

Madeira is a small Portuguese paradise located amid the immensity of the Atlantic Ocean. Its privileged location provides a mild climate and sea with pleasant temperatures all year round, in addition to impressive sceneries of mountains, valleys and cliffs, all covered by the exuberant Laurissilva forest, named Natural Heritage of Humanity by UNESCO.

Considered The Best Island Destination in the World (World Travel Awards), this archipelago with volcanic origin is formed by a set of islands: Desertas, Selvagens, Madeira and Porto Santo, these last two being the only inhabited.

In Madeira and Porto Santo there are excellent options for historic monuments, spas and great hotels and restaurants, where you can sample delicious cuisine and award-winning Madeiran wines.

For more information, visit www.visitmadeira.com / @visitmadeira

About Madeira Promotion Bureau

Madeira Promotion Bureau aims to promote Madeira in the national and international markets.

For media information and images, please contact Hume Whitehead Ltd:

Richard Hume (richard@humewhitehead.co.uk/   +44(0) 20 3375 4051

Rebecca Pasha (rebecca@humewhitehead.co.uk / +44(0) 20 3375 4054