Region Gotland, together with the tourism industry in Gotland, has created this competition to highlight the beautiful island as a place to both visit and live, and to showcase the great range of sustainable experiences available there. Everything from a home-cooked dinner with a famous local to an exciting medieval jousting tournament.

The journey starts from either Oskarshamn, Nynäshamn, or Stockholm. The winner will be able to book accommodation at some of the nicest hotels or cottages around the island. On arrival, Region Gotland includes free public transport during the stay for the winner and up to three accompanying guests, for a sustainable and smart way to get around.

When it comes to dining experiences, there is something for every taste, with restaurants ready to welcome the winner and give them a taste of Gotland's diverse array of cuisines.

"This presents a unique opportunity to explore Gotland and discover its wealth of character and beauty. At the same time, we gather insight into the activities people seek on Gotland, while our skilled tourism industry gains visibility. It's a win-win situation, especially for the fortunate recipient of the coveted Gold-Pass wristband for a holiday on Gotland," says Mimmi Gibson, Deputy Unit Manager of Region Gotland.

Facts:

• Flights to and from Sweden are not included.
• The competition runs from April 26th to May 24th.
• The winner will be announced on May 31st and will be publicly announced on June 1st.
• The prize provides one winner and three accompanying holidaymakers (four people in total) with free access to the offers listed by the companies participating in the competition throughout July 2024!
• Everyone over 18 years old is welcome to enter.
• The winner will receive four specially designed Gold Pass bracelets that provide a unique experience of Gotland during the summer of 2024.
• Whether your group is you and three friends, or your partner and children, grandmother and two aunts - is entirely up to you.
• All you need to do is record a short 15-second video clip telling why you deserve to win and want to visit Gotland. Regardless of the reason, this is your chance for an unforgettable experience of Gotland!

Competition page: Gotland Gold Pass - Gotland's official inspiration page. Offers can be added throughout the campaign period.

For more information about the competition, please contact: Mimmi Gibson at mimmi.gibson@gotland.se or +46 498-26 96 33. 

Photo credit: Lucas Günther/imagebank.sweden.se. Download or see a selection of press images.

PR contact Visit Sweden USA: Josefin Haraldsson, pressusa@visitsweden.com

Visit Sweden has an official assignment from the Swedish government to market Sweden as a destination. Our vision is that Sweden by 2030 is the world's most sustainable and attractive destination built on innovation. Now more than ever, purposeful travel needs to be meaningful, conscious and creating lasting value with regard to our guests, the local community and our planet. Welcome to Sweden, a destination of a different nature.