April 2024, The Madeira Promotion Bureau has appointed travel PR specialist, Hume Whitehead, to handle its public relations activity in the UK market. Starting with immediate effect, the agency will undertake a pro-active PR campaign to drive greater awareness of Madeira and its wide range of activities, positioning the Portuguese paradise as a unique, distinctive and must-see travel destination.

In its promotions, the agency will be focusing primarily on the key themes of nature, sea, lifestyle, gastronomy, events and Porto Santo and targeting demographics for which the destination has particular appeal: including, Gen X, Families, Outdoor enthusiasts, millennials and DINKS, empty nesters and baby boomers.

Commenting on the recent appointment, Richard Hume, Founder and Director of Hume Whitehead, said: “We are delighted to have been chosen by Madeira Promotion Bureau to handle their Public Relations in the UK market. Madeira is such an amazing destination and we cannot wait to share its story with the UK audience.”

Madeira is an archipelago of volcanic origin in the Atlantic Ocean comprising the islands of Madeira, Porto Santo, Desertas and Selvagens and is blessed with a year-round pleasant climate, incredible scenery and culture and a diverse range of fantastic hotels and restaurants, making it a very popular option for the UK holiday-maker.

About Madeira

Madeira is a small Portuguese paradise located amid the immensity of the Atlantic Ocean. Its privileged location provides a mild climate and sea with pleasant temperatures all year round, in addition to impressive sceneries of mountains, valleys and cliffs, all covered by the exuberant Laurissilva forest, named Natural Heritage of Humanity by UNESCO.

Considered The Best Island Destination in the World (World Travel Awards), this archipelago with volcanic origin is formed by a set of islands: Desertas, Selvagens, Madeira and Porto Santo, these last two being the only inhabited.

In Madeira and Porto Santo there are excellent options for historic monuments, spas and great hotels and restaurants, where you can sample delicious cuisine and award-winning Madeiran wines.

For more information, visit www.visitmadeira.com / @visitmadeira

About Madeira Promotion Bureau

Madeira Promotion Bureau aims to promote Madeira in the national and international markets.

For media information and images, please contact Hume Whitehead Ltd:

Richard Hume (richard@humewhitehead.co.uk/   +44(0) 20 3375 4051

Rebecca Pasha (rebecca@humewhitehead.co.uk / +44(0) 20 3375 4054