29 Apr 2024
Cosmopolitan Magazine Returns to Australia Empowering Women to Own Their Story
Following a hiatus of almost six years, the iconic Cosmopolitan magazine is set to make its triumphant return to the Australian market this August, led by Publisher Katarina Kroslakova's publishing house KK Press in collaboration with Hearst Magazines International.
With a mission of embracing, celebrating, and empowering women across the nation, Cosmopolitan Australia is poised to invigorate the women's lifestyle publication landscape.
“Cosmopolitan Australia's vision is clear: to uplift, empower, and champion women while having an absolute blast doing it. We're dedicated to delivering thought-provoking, insightful journalism and entertainment that resonates with young women nationwide”, says Kroslakova. “Cosmo remains as essential and vibrant today as it was under Helen Gurley Brown's pioneering vision in 1965. Helen was the original influencer, ahead of her time, who understood that young women yearned for more from life, advocating for their right to live unapologetically and own their choices, including the bold ones about sex and relationships.Cosmopolitan Australia will capture that same energy, speaking directly to every facet of a young woman's life today - from embracing love to navigating career paths and personal identities. We're here to empower, entertain, and be a companion through it all. Cosmo isn't just a magazine; it's the voice that cheers you on to live your most authentic life, owning conversations about all the fierce, fun aspects of being a woman today."
Cosmopolitan Australia will debut with a vibrant blend of engaging content spanning style, beauty, technology, relationships, entertainment, and career and financial advice, encouraging readers to own their story as they embrace their individuality, pursue their passions, and navigate life with confidence and flair.
Recent reports indicate a significant growth in women's lifestyle magazines in Australia,[i] alongside the continued expansion in digital and social media use among Australian women aged 18-35,[ii] presenting an opportune moment for Cosmopolitan's return. With a clear strategy to engage with audiences in both print and digital formats, there are six print issues planned annually with digital assets utilising online and social media to provide a comprehensive, omnichannel brand experience.
“While embracing digital and social media, print also offers a unique and complementary opportunity for longform storytelling, providing in-depth exploration, escapism and a tactile experience, which is particularly appealing to Gen Z and young millennial readers who are seeking a break from constant connectivity”, Kroslakova explains.
“The relaunch of Cosmopolitan Australia marks an exciting next chapter for this iconic brand, while reinforcing our commitment to delivering culturally relevant content to audiences around the globe,” said Kim St. Clair Bodden, senior vice president of editorial and brand director of Hearst Magazines International. “We are delighted to partner with KK Press as we reconnect and engage with millions of authentic and bold young women in this important market.”
The first issue of Cosmopolitan Australia will dive headfirst into the issues facing women today, drawing inspiration from iconic women who have tackled challenges head-on with success. As the September issue and start of Spring, the debut print issue will also feature the latest seasonal fashion collections and showcase makeup and hair trends for the season ahead.
Following the successful launch of T Magazine: New York Times Style Magazine in Australia and bespoke publications for esteemed brands like Maserati and Winning, Kroslakova's visionary approach is primed to invigorate and redefine the landscape of women's lifestyle publications.
As Cosmopolitan Australia prepares for its highly anticipated relaunch, the editorial team is actively being assembled, with expressions of interest welcomed.
Get ready to tune in:
Instagram: @CosmopolitanAus
TikTok: @CosmopolitanAus
Facebook: @CosmopolitanAus
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Cosmopolitan
Cosmopolitan is the largest young women's media brand in the world. Millions of women engage with the brand across print, digital, social, video, smart-home devices, and retail-store shelves, making Cosmopolitan more relevant than ever. The brand consistently delivers need-to-know news, smart life advice, deeply reported features, and genuinely delightful content to its vast millennial and Gen Z audience, covering the topics they care about—the way they care about them. Cosmopolitan is published by Hearst Magazines, a unit of Hearst, a leading global, diversified media, information and services company.
Hearst Magazines International
Hearst Magazines International, a unit of Hearst Magazines, encompasses seven owned and operated businesses, five joint ventures, and over 40 license partners across 47 countries. Together, we are welcomed into the lives of millions around the world with our portfolio of nearly 200 editions. Our mission is to leverage the global power of our iconic brands in local markets where we inspire and entertain audiences across all media platforms.
KK Press
KK Press is an independent publishing house dedicated to redefining lifestyle media in Australia. Led by esteemed editor and journalist Katarina Kroslakova, KK Press brings together a portfolio of internationally acclaimed titles, including T Magazine (NYTimes Style Magazine) Australia, Cosmopolitan Australia, Maserati Magazine, and Winning Magazine, to cater to a diverse audience with a passion for style and culture. Through powerful storytelling and innovative content creation, KK Press aims to captivate, connect, and inspire audiences across digital and traditional mediums.
Sources:
[1] https://www.roymorgan.com/findings/australian-magazine-print-readership-and-cross-platform-audiences-december-2023 and https://www.roymorgan.com/findings/9237-australian-magazine-print-readership-and-cross-platform-audiences-march-2023
For more information, additional images or interviews please contact:
Bec Brown
For advertising, editorial or contribution enquiries please contact:
Katarina Kroslakova
