23 Apr 2024
Algarve Tourism Creates "Save Water" Seal to Promote Water Saving in the Region

Algarve Tourism Board

The tourism sector commits to contributing to reducing urban water consumption in the Algarve by 15%. Algarve Tourism relies on the active role of tourism companies and aims to promote behaviour change among tourists through an awareness campaign.

 

Algarve Tourism is committed to achieving an immediate and effective response to help address the issue of water shortage that has been affecting the region.

 

To achieve this, it recently promoted a set of initiatives aimed at actively involving all stakeholders linked to the region's tourism, including companies and sector agents, as well as tourists and residents.

 

Among these various actions, special mention goes to the creation of the new "Save Water" seal, a tool aimed at mobilising tourism companies in the Algarve to implement more conscious water consumption practices, ensuring their water efficiency and greater environmental sustainability in the region.

 

Promoted in partnership with Turismo de Portugal and ADENE - the Energy Agency, this seal is awarded to companies willing to comply with an action plan consisting of a set of prioritised or structuring measures aimed at promoting greater water savings. Examples of these measures include replacing showers, faucets, or toilets with more efficient models, reducing watering of green spaces, choosing plant species adapted to the Algarve climate, or suspending the operation of lakes and ornamental fountains. By joining this initiative, companies also commit to monitoring water consumption, overseeing the implementation of the measures, and sharing and encouraging the adoption of best practices for saving this vital resource among employees and customers.

 

Through this voluntary commitment and as a result of joint efforts, the tourism sector aims to contribute to reducing urban water consumption in the destination by 15% by the end of the year. So far, 25 hotels have already joined this initiative and are following the necessary procedures to display the "Save Water" seal.

 

'Save Water, be a Futurist', is the motto of the jointly promotional campaign with Turismo de Portugal that aims to raise awareness whilst challenging tourists to be an active part of the water-saving commitment during their visit to the Algarve. With this campaign, travellers are invited to experience the destination and their holidays in a more conscious and responsible way, involving them in nature conservation and balanced use of natural resources such as water.

- ENDS –

 

For further information on the Algarve, please visit www.visitalgarve.pt

For further information on the Algarve Tourism 'Save Water' campaign, please click HERE

Images available to download HERE

 

Editors Notes

The Algarve is the southernmost region in Portugal framed by a 200km coastline. The region is home to award-winning beaches, authentic gastronomy and a range of outdoor activities from surfing to cycling, walking, and birdwatching that attracts thrill seekers, nature lovers alike.  The Algarve's 16 municipalities offer traditional and distinct experiences that allow for visitors to discover its rich heritage as a region.

 

Media Contacts:
Surinder Manku, PR Director, P1 Communications: Surinder.manku@p1communications.com
Tel: 07917 372 709

 

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