VANITY GROUP announces new partnership with luxury French haircare brand, Christophe Robin, with an exclusive hotel collection. This partnership marks Christophe Robin's first foray into the hotel channel and further cements the partnership between THG and VANITY GROUP as their preferred guest amenity partner.

Originally created in a prestigious Parisian salon, Christophe Robin products regularly achieve cult status, winning countless accolades and earning a number of A-list fans.

VANITY GROUP have transformed two of their most-loved ranges into two luxurious, contemporary hotel collections:

• Hydrating: with aloe vera at the base of the formulation, this collection intensely hydrates and transforms hair for silky soft, instantly quenched strands. The hydrating collection has a light, fresh scent with citrus top notes, a floral heart, and woody base notes.
• Regenerating: Awakening and revitalizing, the Regenerating Collection is infused with prickly pear oil, a true natural treasure rich in omega-6, omega-3 and vitamin E to nourish, protect and rejuvenate the hair fibre. Bergamot and orange top notes combine with a floral heart and vanilla and tonka bean base.

CEO and founder of VANITY GROUP, Paul Tsalikis said of the new partnership:
“Christophe Robin is a universally loved and trusted brand. Introducing it into hotels is a huge privilege and we are confident it will sit on some of the most prestigious vanities, connecting guests with a trailblazer in the haircare category. I look forward to continuing to work with THG on bringing their brands to life through hotel collections and unique creative partnerships.”

Shokooh Ossareh, Christophe Robin General Manager, added:
“Christophe Robin has always been passionate about improving hair and scalp health through our product range. Partnering with VANITY GROUP enables us to help more people achieve their hair's full potential, and welcome them into the world of Christophe Robin, through our Hotel Collection. VANITY GROUP have shown time and time again their ability to grow genuine partnerships between hotels and brands. We look forward to seeing the Christophe Robin Hotel Collection unleash its magic in hotels across the globe.”

The Christophe Robin Hotel Collection will be available in 30ml tubes, 50ml mini bottles, 25g triple milled soap, 300ml and 400ml refillable bottles, and innovative 380ml floating non-refillable bottles.

In VANITY GROUP's continued push for sustainability, the Christophe Robin Hotel Collection is part of the Global Recycled Standard, guaranteeing that at least 20% of certified recycled materials used have traceability from recycled to the final product and is inclusive of ethical and responsible production, chemical restrictions and environmentally friendly practices in production. It is also PETA-approved, Vegan-certified and never tested on animals.

The hotel collection will be exclusively distributed by VANITY GROUP. Christophe Robin products are also available at christopherobin.com and select retailers.

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About VANITY GROUP
VANITY GROUP is a global cosmetics market leader, established in 2011 with an Australian entrepreneurial spirit. VANITY GROUP provides an ensemble of licensed cosmetic brands whilst focusing on the design, development, manufacture, and marketing of luxury guest cosmetics products.
With offices located in London, Sydney, Dubai, and Shanghai, VANITY GROUP comprises of advanced research and creative laboratories, world leading sustainability initiatives, ultra-modern manufacturing facilities, an in-house master design studio and an extensive warehousing and distribution network in over 75 countries. VANITY GROUP are creators of everything beautiful and masters of storytelling through visual design, fragrances and scents that create emotional connections around the world. VANITY GROUP is a company of choice to hotel groups around the globe.

About Christophe Robin
Christophe Robin is an iconic haircare brand founded in Paris in 1999 by world-leading colourist, Christophe Robin. Over 20 years on, it's known for its products that focus on improving the health of the scalp and hair, harnessing the power of natural actives to unleash the hair's true potential. Still a stalwart in the world's best hair salons, Christophe Robin is also available in selected retail partners and luxury department stores worldwide.

For media enquiries:
Naomi Rheinberger
Global Marketing & Communications Director
VANITY GROUP
e: nrheinberger@vanitygroup.com

Melisa Itez
Head of Brand PR
THG/Christophe Robin
e: melisa.itez@thehutgroup.com