18 Apr 2024
Sydney, Australia - April 18, 2024—TravMedia Insider "Behind the Scenes with Explore" provided the TravMedia Community with a rare glimpse into the world of travel journalism and content curation by the esteemed team behind Explore, Australia's fastest-growing travel section.
Explore, the travel arm of Australia's largest independent publisher boasts an extensive audience of approximately 4.6 million individuals every month across 14 ACM newspapers and digitally at exploretravel.com.au. During the webinar, four of ACM's travel experts offered invaluable insights into their editorial process, discussed emerging travel trends, and shared expertise beneficial for PR professionals and travel writers alike.
The panellists included:
Kate Cox, Head of Travel: With a wealth of experience in travel journalism, Kate leads Explore's editorial team and shapes the publication's unique voice and content strategy.
Sarah Maguire, Editor: Sarah brings her expertise in storytelling and travel industry insights to ensure Explore remains at the forefront of travel journalism.
Akash Arora, Deputy Editor: Akash plays a crucial role in shaping Explore's editorial direction, bringing a keen eye for emerging trends and destinations.
Sarah Dasey, National Head of Travel Commercial: Sarah oversees Explore's commercial aspects, ensuring a seamless integration of sponsored content while maintaining editorial integrity.
Moderator Blake Riddington, Regional Director Australia/New Zealand for TravMedia, a leading global platform connecting travel industry professionals led the conversation.
Core topics covered during the webinar included understanding Explore's unique position in the travel media landscape, strategies for engaging with Explore's diverse readership, the significance of regional audiences in the travel sector, insights into editorial decision-making, exploration of travel trends and destinations for 2024, and expert advice for PRs and travel writers on effectively pitching stories and engaging with Explore's editorial team.
This webinar provided attendees with insider knowledge from Explore's seasoned professionals, allowing them to stay ahead of the curve in the ever-evolving world of travel journalism and PR.
If you missed the webinar, you can watch it on TravMedia by clicking HERE.
For more information, please contact:
Blake Riddington
Regional Director Australia & New Zealand
TravMedia
Blake.riddington@travmedia.com
For media inquiries or further information, please contact:
Lauren Moelk
Chief Communications Officer
TravMedia
About TravMedia Insider: TravMedia Insider is a leading source of industry news, insights, and virtual events. With a focus on innovation and collaboration, TravMedia Insider connects travel industry stakeholders and provides valuable resources to navigate the dynamic landscape of travel media and communications.
About Explore: Explore is the premier travel section of Australia's largest independent publisher, delivering captivating travel content to millions of readers across print and digital platforms. With a dedicated team of seasoned journalists and industry experts, Explore inspires, informs, and entertains travellers while showcasing the diverse beauty and experiences Australia and the world have to offer.
About TravMedia: TravMedia is the world's largest travel media network, connecting travel industry professionals, journalists, and influencers worldwide. Through its innovative platform, TravMedia facilitates collaboration, networking, and knowledge-sharing to drive positive outcomes for the travel industry.
Founded in 1999 by Nick Wayland, a former travel editor seeking an easier way to research and report travel news, TravMedia is the one-stop solution trusted by travel PR Professionals and media to network and share press releases, stories, and ideas. The platform hosts thriving online communities and is an essential daily tool for collaborating and developing long-lasting relationships.
TravMedia provides travel news feeds in Asia, Australia, Canada, China, Europe (Germany/Switzerland/Austria and France/Monaco/ Benelux), Latin America, the Middle East, New Zealand, the U.K., the U.S. and South Africa.
TravMedia is a longstanding partner of the Australian Society of Travel Writers and proudly provides the Newsroom and International Media Marketplace program for Tourism Australia's ATE, the Online Press Room and Online Marketplace for the U.S. Travel Association's IPW trade show, and the platform for the Society of American Travel Writers' annual convention each year.
