This year, Sofitel celebrates its 60th anniversary: 60 years of history, 60 years of passion, 60 years of authenticity. To commemorate its diamond jubilee in style, the brand now unveils an exclusive collaboration with the first responsible jeweler of the Place Vendôme: Courbet. The result: a unique jewelry line to elevate lab-grown diamonds to the status of icons, a luxurious expression of the shared values that unite the two Maisons.

Where beauty has a conscience

For 60 years, Sofitel has been committed to increasing its positive impact on the environment and local communities. It has done so through the ecological certification of its hotels, the removal of single-use plastics and the management of food waste. All of these values are shared by Courbet. Founded in 2018, it is the very first Maison of the Place Vendôme to focus on sustainability. Ethical and innovative, its distinctive jewelry are designed with the purest French know-how, merging cutting-edge technologies and respect for nature. This gives shape to lab-grown diamonds, accompanied by the same gemological certificates as their mined counterparts, and with the same qualities determined by the 4Cs: carat, cut, color and clarity. These stones are set on jewelry made of 18K recycled gold. Sublime aesthetics that meet the standards of the Place Vendôme, while upholding the stringent specifications of the Maison. These convictions struck a chord with Sofitel and rapidly united the two entities.

“At Sofitel, we believe in a hospitality where luxury goes hand in hand with sustainability: in other words, luxury that inspires not only through its elegance, but also through its commitment to environmental and societal responsibility. The partnership between Sofitel and Courbet seemed like a natural fit to celebrate our 60th anniversary, our diamond jubilee, bringing together two Maisons anchoring French excellence in an eco-conscious approach. From this encounter emerged an exclusive collection of jewelry, featuring Sofitel's logo in bracelets, necklaces, rings, earrings - pieces of jewelry that are both beautiful and socially responsible. We are thrilled to see this collaboration come to life today.” — Maud Bailly, CEO Sofitel Legend, Sofitel, MGallery and Emblems

Where splendor comes to life

This partnership gave form to 18 new jewelry creations. 18 jewelry pieces that each interpret the Sofitel symbol, the cultural link, in its own way: a delicate embrace of interlacing curves, creating an elegant symbol – a true emblem of the link that is woven between cultures all over the world. A logo that reflects the encounter of two cultures, two fields of expertise, two visions of excellence.

A collection to discover on sofitelboutique.com and in the brand's hotels worldwide.

Pavé earrings (white gold, yellow gold or rose gold)

These timeless delicate earrings feature a secure Alpa closure system. €1,600 - $1,715

Earrings with 1 white diamond (white gold, yellow gold or rose gold)

Day and night, these earrings enhance any outfit with their sparkling diamond. €1,100 - $1,180

Pavé necklace (white gold, yellow gold or rose gold)

With its adjustment rings (42.5 cm and 40.5 cm / 16.7” and 15.9”), the length of this necklace adapts to every style and desire. €2,900 - $3,100

Pavé link necklace (white gold, yellow gold or rose gold)

Here, the delicate chain allows the Cultural Link motif to fully express itself. Two diamond-paved links unite the elements, while adding a sparkling touch. €1,700 - $1,820

Sofitel x Courbet cord bracelet

With its minimalist unisex design, this bracelet is composed of a Cultural Link in 18K recycled gold, set on a recycled polyester cord. Available in several versions, from orange to blue, from white gold to yellow gold, from thin diamond-paved links to a single central diamond … An unparalleled piece destined to become a future icon. From €390 to €600

Pavé ring (white gold, yellow gold or rose gold)

Extremely modern, this articulated and flexible diamond-paved ring shines with unmatched elegance. €2,900 - $3,100

Pavé link ring (white gold, yellow gold or rose gold)

A daily companion, this ring is articulated with two diamond-paved links. €1,700 - $1,820

Please find via this link the collection visuals

“We are honored to take part in this 60th anniversary celebration with Sofitel. Our two names represent a vision of what luxury should be in the future: more responsible and more eco-friendly, while highlighting unparalleled French know-how. With its strong symbolism and design, the Sofitel logo was an amazing inspiration for Courbet. It was a natural fit with the collection that we invented for this diamond jubilee. This collaboration perfectly illustrates our baseline: Without goodness, beauty means nothing.”

— Manuel Mallen, Founder and President of Courbet

About Sofitel

Sofitel Hotels & Resorts is an ambassador of modern French style, culture and art-de-vivre around the world. Established in 1964, Sofitel is the first international luxury hotel brand to originate from France, with more than 120 chic and remarkable hotels in many of the world's most sought-after destinations. Sofitel exudes a refined and understated sense of modern luxury, always blending a touch of French elegance with the very best of the locale. Sofitel also includes a selection of heritage luxury hotels under the Sofitel Legend banner, renowned for their timeless elegance and storied past. Some notable hotels in the Sofitel portfolio include Sofitel Paris Le Scribe Opera, Sofitel London St James, Sofitel Dubai The Obelisk, Sofitel Legend Old Cataract Aswan, Sofitel Mexico City Reforma, Sofitel Legend Santa Clara Cartagena, Sofitel Legend Metropole Hanoi and Sofitel Ambassador Seoul. Sofitel is part of Accor, a world leading hospitality group counting over 5,500 properties throughout more than 110 countries, and a participating brand in ALL - Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.

sofitel.com | all.com | group.accor.com

About Courbet

Courbet, the ecological jeweler of the Place Vendôme, combines the excellence of traditional know-how with high-tech and innovative sourcing to offer an alternative, more responsible jeweler. By opening the doors of this jewelry mecca to synthetic diamonds created in laboratories and to gold recycled in urban mines, Courbet is renouncing mining, which has a major impact on our planet, in favor of innovative alternatives. Courbet's disruptive and daring sourcing is designed to shake up the muted world of jewelry from the inside.

courbet.com