(LUBBOCK) – Visit Lubbock is excited to announce the launch of the Texas High Plains Wine Trail, a
curated collection of local wineries and wine festivals offering participants the opportunity to explore,
experience and celebrate Lubbock's award-winning wineries. As the leading grower of Texas wine grapes,
with more than 85% grown and produced in the area, the Lubbock area is a pillar in the Texas wine
industry.

Participants who sign up will receive an interactive mobile pass to serve as a guide
featuring a detailed map of the trail and information about each participating winery and event. Visitors to
participating wineries will present a code to the cashier to earn points toward prizes and discounts. Those
who visit four participating locations, earning 400 points, can redeem a one-time commemorative Texas
High Plains wine and Visit Lubbock wine cork and cheese board. Each stop along the trails earns
participants 100 points. For 300 points, participants can redeem 50% off one general admission ticket to
Lubbock Uncorked.

The Texas High Plains Wine Trail aims to highlight the Texas wine industry, which got its start in the
High Plains. Known as the leading producer of fruit for the state, the High Plains boasts award-winning
wineries, a two-time James Beard nominated winemaker - Kim McPherson - and a climate conducive to
growing a hearty grape worthy of all praise. Lubbock is home to not only Clinton “Doc” McPherson, also
known as the Father of Texas Wine, but to the second oldest winery in the state, Llano Estacado Winery.
Here, the legacy lives on through generations of talented winemakers. Throughout the Wine Trail, guests
will have the opportunity to taste the High Plains through each sip of award-winning wine while learning
more about the industry.

Enjoy exclusive discounts from wineries and events including Llano Estacado Winery, Farmhouse
Vineyards, McPherson Cellars and Uncorked Wine Festival. Participating wineries also include Burklee
Hill Vineyards, English Newsom Winery, Idalou Harvest Co., Prairie Chick Winery & Milieu, and the
McPherson Cellars' Texas Wine, Hops & Shops Wine and Beer Festival.
For more information, click here.