Multi-faceted communications program will focus on the Anantara and Avani brands for outbound travel from Australia and New Zealand

Please download more Anantara images here and more Avani images here

Sydney, 26 March 2024 - Sydney-based boutique travel and lifestyle PR agency, Barking Owl Communications, has been appointed by leading international hotel owner, operator and investor, Minor Hotels, to manage their outbound travel communications program with a focus on the Anantara and Avani brands for the Australian and New Zealand markets.

Commencing in March 2024, an exciting integrated communications program will support Minor Hotels' growing portfolio, led by the flagship luxury brand, Anantara Hotels, Resorts & Spas, and the upper-premium brand, Avani Hotels and Resorts. Minor Hotels has established itself as a global force in the hospitality industry, with a diverse portfolio of over 540 hotels, resorts and branded residences across six continents.

With a focus on winning traveller attention at the inspiration and consideration stages, communications activity will include an extensive news bureau, media familiarisation strategy, a dynamic partnership program, and events, all designed to continue raising awareness across Australia and New Zealand for Minor Hotels' global properties and brands.

Currently operating properties across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe, and the Americas, Minor Hotels has dynamic plans to expand their existing brands via new hotel launches and ongoing enhancements and upgrades as well as exploring further strategic acquisitions. These include the debut of the luxurious Anantara properties in Abu Dhabi, Vienna and Ubud in 2024, and a robust hotel expansion pipeline that includes the arrival of Anantara and Avani in Saudi Arabia, as well as numerous new openings in the already thriving Middle Eastern markets.

“Travelers from Australia and New Zealand remain at the forefront of international wanderlust” said Marion Walsh Hedouin, Global Head of Public Relations for Minor Hotels.

“With this exciting outlook for travel on the horizon, we felt it was the right time to embark on a new voyage with our communications strategy for the Anantara and Avani brands in Australia and New Zealand,” Ms. Walsh Hedouin continued.

“Barking Owl Communications' in-depth knowledge of the travel and lifestyle market, their professional approach to our brief coupled with their fresh, creative ideas and a strong understanding of traditional and digital media made them the perfect choice to amplify our brands in this market. We are delighted to welcome them onboard,” said Walsh Hedouin.

Barking Owl Communications was established to support clients in the travel and lifestyle industries and is known for their work with airlines, destinations, cruise lines, industry associations and high-profile hotel launches.

“With a re-invigorated hunger for international travel among consumers in Australia and New Zealand driven by increased outbound airline capacity, this is a wonderful time to embark on an exciting new communications program for Anantara and Avani with Minor Hotels,” said Jill Collins, Managing Director and Founder, Barking Owl Communications.

“These impressive properties are distinguished by their elevated offerings, immersive experiences, and beautifully appointed accommodation matched by highly personalised service. We look forward to bringing our previous experience working with luxury tourism and lifestyle brands to this relationship and growing a highly successful partnership into the future.”

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Editor's Notes:

About Minor Hotels

Minor Hotels is an international hotel owner, operator, and investor currently with more than 540 hotels in operation. Minor Hotels passionately explores new possibilities in hospitality with a diverse portfolio of properties designed intelligently to appeal to different kinds of travellers, serving new passions as well as personal needs. Through our Anantara, Avani, Oaks, Tivoli, NH Collection, NH Hotels, nhow, Elewana, Marriott, Four Seasons, St. Regis, Radisson Blu and Minor International properties, Minor Hotels operates in 56 countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe, South America and North America. With dynamic plans to expand existing brands and explore strategic acquisitions throughout opportunistic markets, Minor Hotels pursues a vision of a more passionate and interconnected world. Minor Hotels is part of the GHA DISCOVERY loyalty program, enabling travellers to savour every moment at home or away, while being recognised and rewarded at participating hotels and resorts worldwide. More details: www.minorhotels.com

Media Contact Details

For more information or to arrange an interview, please contact: 

Barking Owl Communications – PR Representatives for Minor Hotels

Jill Collins

Email: jill.collins@barkingowlcommunications.com.au

Phone: +61 417 654 474

Catherine Rodwell

Email: catherine.rodwell@barkingowlcommunications.com.au

Phone: +61 450 388 033