JACKSONVILLE, FL (April 2, 2024) – Home to the last remaining Maxwell House plant in the United States, those who live and work in Jacksonville are familiar with the regular fresh brewed coffee smell Downtown. It should come as no surprise then, that Jacksonville’s cup is overflowing with local coffee shops and fresh baked donuts for everyone, especially visitors, to enjoy. That’s why Visit Jacksonville is excited to announce the new Jax Coffee & Donuts Trail!

The Jax Coffee & Donuts Trail invites coffee and donut lovers on a self-guided tour of more than 30 shops across the city, including local donut favorites Mini Bar, The Donut Shoppe and Old Soul Donuts, and quaint coffee shops like Sippers Coffeehouse, Show Pigeon Coffee and Tiki Java Jax.

Those wishing to hop on the trail can download the Visit Jax app and select the Coffee & Donuts Trail icon. By checking in at each location visited, trail participants are eligible for free coffee and donut-themed prizes from Visit Jacksonville depending on the number of places they visit.

 “We regularly see new coffee and donut shops opening in Jacksonville and felt it was time to create something to help people discover those,” said Katie Mitura, chief marketing officer at Visit Jacksonville. “We are hoping the popularity of the Jax Ale Trail will flow over to the Jax Coffee & Donuts Trail as locals and visitors enjoy a freshly baked donut and fuel their day at one of our many local coffee shops.”

The collaboration with local coffee and donut shops for the new trail gives Visit Jacksonville an opportunity to promote some of the best food and beverage spots in the city while at the same time giving visitors a unique destination experience that can only be enjoyed in Jacksonville. The full list of participating businesses is available at coffeeanddonutstrail.com. 

The Jax Coffee & Donut Trail Passport is free and available only on the Visit Jax App.  Learn more at visitjacksonville.com/jax-coffee-donuts-trail/.