13 Mar 2024
March 2024 – London-based creative lifestyle communications agency, Sauce Communications, is delighted to announce PR representative for Hotel AMANO Covent Garden.
Located in the heart of the theatre district on Drury Lane, AMANO Covent Garden is a 141-room boutique hotel that calls out to globetrotters, revellers and gastronomes alike. The hotel nods to Berlin's vibrant and carefree spirit through the stylish pared-back aesthetic present across AMANO's other sites as well as its party offering. AMANO's Covent Garden hotel exudes a distinct, sexy feel – apparent through the hotel's monochromatic colour palette lifted by gold accents, mirrored surfaces and bold artwork, leaving visitors with no illusion that this hotel is a grown-up affair.
Discerning travellers can choose from room categories varying from 'Cosy' to 'Roomy Plus', to the 'Goldy'. True to its name, 'Goldy' rooms are equipped with a golden bathtub overlooking Covent Garden. Once again, the room interiors are slick but opulent – dark wood accents are combined with floor-to-ceiling windows and distinctive artwork. Some rooms boast balconies – a rarity in Central London – which afford guests a birds-eye view of the busy streets of Theatreland. Hotel AMANO Covent Garden is also proud to offer full-size toiletries from Daluma, Germany's visionary organic skincare brand, in every room.
At ground level lies Penelope's, the hotel's chic restaurant serving a fusion feast of Israeli-Spanish dishes - inspired by Ariel Schiff, AMANO's co-founder, who grew up between Tel Aviv and southern Spain - and crafted by Executive Chef Fez Ozalglan and her team. Penelope's serves ever-changing innovative menus centered around seasonal produce, prepared in the open kitchen, affording guests a display of culinary theatre. Highlights include the juicy Lamb rump with homemade Aji Verde; the zingy Chicken shawarma with mango amba or the delicious Seabream tartare. For the sweet-toothed, Penelope's signature Baklava cheesecake is the perfect choice. The cocktail menu is designed to complement – choose from serves such as the Sidecar Royale, a divine mix of Cognac, brut champagne, lemon juice and sugar; Hanky Pankhurst, consisting of gin, sweet vermouth and Fernet-Branca and Twinkle, made with vodka, champagne and St. Germain.
With design elements such as low lighting, mirrored ceilings, plush seating and a smattering of disco balls, Penelope's beckons all to come and indulge – whether in a cosy booth making eyes at a special someone, or for some riotous fun with large groups, partying the night away. The restaurant also offers a private dining space for up to 18 people, perfect for special occasions. Every Saturday sees the return of Isramani at Penelope's; a vivacious dinner party imported from Berlin where faces are illuminated by sparklers, drinks are poured, and bodies move to the beat - combining fine dining and the famed AMANO atmosphere.
Located on the top floor is the AMANO Rooftop Bar, enticing all from sunrise to sundown. With a view across London, visitors can enjoy spotting landmarks such as St. Paul's and the London Eye whilst sipping cocktails from the innovative menu. The bar offers an impressive bespoke selection including Attraction, consisting of Ojo De Dios Mezcal and Cointreau, finished with blood orange juice and honey or Addiction – a mix of PiggyBack 6-year aged rye, Medjool date syrup, orange and angostura bitters with salted caramel popcorn. As well as an impressive collection of the finest wines, spirits, cognacs and cocktails, a DJ brings an effervescent buzz from Thursday to Saturday. Not just for summer, the terrace also offers heaters and blankets, ensuring visitors comfort all year round.
Hidden in the basement is AMANO Bar, which showcases an impressive exhibition of artwork by Oliver Rath. The illuminated bar also serves as a focal point, complemented with other striking design elements in the space – marble tops, atmospheric lighting and floral displays throughout. The slick ambiance is heightened with navy velvet seats and the chic fireplace which also adds a cosy feel. Fitting up to 140 people, the bar is a wonderful space for dry hire.
Rates at Hotel AMANO Covent Garden start from £160 per room per night. To book, visit https://www.amanogroup.com/en/hotels/london-hotel-amano-covent-garden,
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About AMANO Group
AMANO Group is a Berlin-based hotel company that currently owns 12 hotels including eight in Berlin, one in Düsseldorf, one in Munich, one in Leipzig and one in London. Three more hotels are planned for Hamburg, plus one in Munich, while AMANO Home Leipzig, the brand's apart-hotel concept, just opened in 2023 and AMANO Leipzig will open in 2024. Established in 2009 by families Süsskind, Schiff and Rokeach, AMANO Group has the aspiration of designing hotels that do not act as foreign objects of tourism but are integrated into the city's cultural life. As a result, all its establishments are aligned with the following philosophy: sophisticated urban living in a central location at a fair price. This includes an interior design décor and level of service that far surpasses the three-star standard. Through trend-setting gastronomy concepts inspired by its Israeli roots, AMANO Group celebrates life with innovative food, drinks, music and dancing across its restaurants, bars, club, and roof terraces.
