15 Mar 2024
Sleep Glow Says Goodnight to 'First Night Effect'

Vanity Group

A good night’s sleep is almost guaranteed with sleep specialist brand Sleep Glow, as they launch a  slumber inducing, aromatherapeutic product range designed to help hotel guests descend into downtime, exclusively distributed by global cosmetics provider VANITY GROUP.

Sleep is a shared habit amongst guests irrespective of hotel type or location. Regardless of sheet thread count or pillow menu preference the first night’s stay in a new location results in a bad night’s sleep for almost 50% of people. Dubbed the First Night Effect, this phenomenon has been recognised for over half a century and is influenced by new time zones, different temperatures, unfamiliar bedding, or the thought of a business meeting the morning after.

Adding a little Yin to traveller’s Yan, Sleep Glow have developed luxurious sleep aids that use tried and tested aromatherapeutic blends to reduce stress levels, calm body and mind, and lull guest’s into a deep, restful sleep. The perfect extension item for pillow-side turndown, the Sleep Glow Collection includes:

  • Relaxing Pillow Mist – Utilising an aromatherapeutic blend of lavender, chamomile, and valerian essential oils, the Relaxing Pillow Mist helps to reduce stress and assist with falling asleep naturally.
  • Pulse Point Essential Oil – with a base of lavender essential oil, the Pulse Point Essential Oil can be applied to inside of wrists, temples, behind the ears, and on the neck for maximum relaxation. Lavender essential oil has been shown to reduce cortisol levels – one of the main drivers of uneven, poor sleep quality.

Along with the efficacious essential oils in the products, studies have shown that sticking to a relaxing pre-sleep ritual greatly improves the chances of a good night’s sleep. The Sleep Glow Collection creates a zen-enhancing ritual, encouraging the guests to properly prepare for sleep and to relax deeply as part of their routine.

Sweet dreams start with Sleep Glow.

Request samples: vanitygroup.com/en/brands/sleep-glow

For media enquiries:

Naomi Rheinberger

Global Marketing & Communications Director

VANITY GROUP

E: nrheinberger@vanitygroup.com

M: +44 7767 439391

About VANITY GROUP

VANITY GROUP is a global cosmetics market leader, established in 2011 with an Australian entrepreneurial spirit. VANITY GROUP provides an ensemble of licensed cosmetic brands whilst focusing on the design, development, manufacture, and marketing of luxury guest cosmetics products.

With our HQ based in Sydney, Australia, VANITY GROUP provide services of advanced research and creative laboratories, ultra-modern manufacturing facilities, an in-house master design studio and an extensive warehousing and distribution network in over 75 countries. VANITY GROUP are creators of everything beautiful and masters of storytelling through visual design, fragrances and scents that create emotional connections around the world. VANITY GROUP is a company of choice to hotel groups around the globe.

 

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