KE is delighted to launch its new website and brand identity. Ashley Toft, KE Adventure's CEO says: “We have been working on our new look for some time; we felt it was time for a brand refresh to take us into our new era and reflect who we are now with our wider range of trips. Our website also required updating to improve the speed and functionality and we are excited to introduce this for our 40th birthday year”.

In 1984 KE began taking adventurers to the Karakoram Mountains in Pakistan and has constantly grown and evolved since then. While we were once known for the more extreme side of adventure travel, we have now developed our range to offer over 360 active holidays worldwide. Our customers can now choose from leisurely walking trips in destinations like the Amalfi Coast in Italy and the coastal south of Albania, to trekking and climbing 6,000 metre peaks in Mongolia and the mighty Himalaya.

KE's range of holidays include both guided and self-guided walking, trekking, cycling, mountaineering, wildlife, polar and family adventures, as well as one of a kind Pioneer adventures that you simply won't find anywhere else. We are proud of where we are now and can't wait to see what 2024 brings, our 40th birthday year!

What's different?

Our new website is fresh, cleaner and more contemporary. It allows images to be better displayed in order to help inspire our customers and help them browse and book adventure holidays more easily. It is also faster. We have worked on this in stages and there will be further development coming in 2024.

Our new logo incorporates elements from the old one with a more modern feel. We were keen to keep the mountains as these represent an important part of who we are, but wanted to reflect the other types of holidays we offer too by introducing a softer wavy line for walking or cycling paths. The box which forms part of our new logo runs through the design of the website, subtly framing the larger images as if in a travel photograph.

We have introduced new colours. We have kept the burgundy red to represent heritage and our Himalayan beginnings (it is the colour of Buddhist monks' robes in Nepal and Bhutan), but updated the yellow to be a brighter and more modern coral orange.

We no longer include the word travel in our logo as we find that our customers refer to us as KE Adventure.

Our purpose has not changed; we are still the same team, based in Keswick in the Lake District, where customers new and old are always welcome to come in and see us. We still offer the same great choice of adventure holidays with the excellent customer service, that our customers have come to expect from us. Now with added colour!

Read more about our new look here and watch our new video.

Visit the new look KE Adventure website – www.keadventure.com

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KE Adventure Travel offers over 360 active adventures in almost 100 countries, creating expertly guided small group adventures worldwide and self-guided walking and cycling holidays in Europe. Best known for its pioneering itineraries and challenging trips with an edge, KE also provides a range of easier holidays, creating unforgettable adventures for active travellers of all abilities. Based in Keswick in the Lake District, KE is passionate about creating unique travel experiences for their customers. Established in 1984, KE Adventure Travel is a member of ABTA (W4341), AITO (5075) and holds an ATOL license (2808). www.keadventure.com.

Please contact PR Manager Tavienne Lane at tav@keadventure.com for any further information or images.