Applicant guidelines

Tourism Fiji is responsible for promoting the destination of Fiji through world-class marketing, helping consumers, agents and media understand the beauty and character of the island nation.

Tourism accounts for almost 40% of the country's GDP, and tourism employs (both directly and indirectly) approximately one third of the nation's workforce, making it a hugely important sector for the economy of Fiji.

Australians make up almost half of all visitor arrivals to Fiji and is the biggest source market for the destination. During the 12 months of visitor arrivals from October 2022 to September 2023, there were 433,165 Aussies who visited Fiji. Fiji continues to be popular with Australians, and some of its key selling points are the proximity and safety of the destination, alongside the warmth of its 333 islands and the warmth of its people, making it the perfect destination for families and couples alike. It is a tropical destination of happiness, and as such, our brand is 'where happiness comes naturally'.

Scope of Work

Tourism Fiji's Australian team, based in Sydney, is seeking a public relations agency to assist the regional Head of Communications with its press office function, on a monthly retainer basis to support (and at times lead) with publicity for the destination. The scope of work will include:

• Press releases, media pitching, story generation and identifying coverage opportunities
• Acting as the press office to respond to general enquiries with information and imagery
• Assistance with media famil planning
• Assistance with campaigns, events and activations, where necessary
• Evaluation of media, influencers and/or campaign proposals where necessary
• Possible assistance with crisis communications, or the monitoring of this
• Media monitoring and evaluation
• Monthly coverage reporting

The Tourism Fiji Australia team would also welcome the opportunity for suggestions of campaigns, activations, brand partnerships outside the suggested scope of work above, and will consider these for additional campaign or project-based fees, subject to budget and subject to agreement with both parties. This can be discussed further with shortlisted agencies.

Applicant Criteria

The agency or person representing Tourism Fiji, must have at least three years of experience operating within the Australian market and must be able to showcase experience of executing PR campaigns across a diverse range of media and other consumer channels.

The agency should also be able to provide a qualified, dedicated service, with incredible media contacts and creative campaign abilities for generating earned media coverage.

Any previous tourism industry PR experience will be looked upon favourably.

The Selection Process

If you are interested in being considered for Tourism Fiji's PR agency within the Australian market, there will be a two-step process.

Round One: Expression of Interest (EOI)

Submit an EOI in your preferred format, inclusive of the following information:

• Agency profile, credentials, and other relevant information
• Sampling of current/recent client list with 1-3 case studies of relevance, as well as testimonials
• Profile of key members of the anticipated team
• Agency fees and suggested examples of campaign costs

Round Two: Request for Proposal (RFP)

Should you be selected to participate in the second round, Tourism Fiji will administer a RFP for a local PR and comms campaign or strategy across a 12-month period to keep Fiji front of mind. Each agency will prepare a visual presentation to be given in person or virtually at a mutually agreed time. Tourism Fiji will notify the selected agencies and provide further detail of this RFP following the first round.

Key dates and timeline for the selection process:

• Friday 22 December (midday) 2023: Deadline for EOI
• Wednesday 17 January 2024: Agencies shortlisted for round two and RFP shared
• Monday 5 February 2024: Deadline for agencies to submit their RFP
• Week of 12 and 19 February 2024: Agency presentations
• Week of 26 February 2024: Agency selected
• 1 March 2024: Agency contract commences

All questions and proposals should be directed to:

Sarah-Louise Robinson, Head of Communications, Tourism Fiji Australia

slrobinson@tourismfiji.com.fj

T: 02 9264 3399

M: 0499 084 535

Note: the costs of preparing the proposals are not reimbursable