Following the launch of Panache Cruises in the US market in July of 2023, this week sees the US launch of the company's loyalty programme – Founders.

With ambitions to become the most rewarding loyalty programme in the luxury and ultra-luxury cruise sector, the new rewards programme will offer British and American cruisers a wide range of value-added benefits.

The new programme from Panache Cruises extends far beyond a traditional points and rewards structure.  Benefits include a unique programme of Founders Cruises, hosted by James Cole (Founder of Panache Cruises) and the company's growing list of celebrity Ambassadors.

Founders members also have direct access to James Cole and are assigned a dedicated 'Cruise Connoisseur' from the point of joining. Offering an end-to-end concierge service, Panache Cruises' Cruise Connoisseur model underpins the company's award winning customer service framework.

Further benefits include VIP ship visits and invitations to other exclusive land based events. Members of the programme also receive luxury gifts and incremental benefits every time they move up a tier.

With four different levels or tiers, Founders aims to become the most generous points programme in the luxury cruise sector.  As people ascend through each tier, the more value they will receive when booking future cruises.

Significantly, the programme allows luxury cruisers to earn points across Panache Cruises' extensive portfolio of luxury and ultra-luxury cruise lines.  Consequently, programme members can accrue points with one cruise line and redeem them when booking with another. 

The new Panache Cruises initiative is structured to complement loyalty programmes at partner cruise lines too.  Consequently, customers can accrue points and benefits in two different programmes at the same time and realise far greater benefits as a result.

James Cole, founder and CEO, Panache Cruises said: “Despite being rated 5.0 out of 5.0 on the Trustpilot review system, with almost 1,000 reviews (the highest in our peer group), our Founders loyalty programme aims to take our 'nothing is too much trouble' approach to customer service to the next level.

“As we develop our business further, we want to show our appreciation to our customers, and Founders will help us do that.  Offering our clients a portfolio of value-added benefits and outstanding value when booking luxury and ultra-luxury cruises is one of our key objectives.

“Our first time customers can currently obtain up to $2000 in savings and these benefits will only grow as people move through the Founders tier structure.  Points are awarded for every pound or dollar spent, which can be redeemed against future bookings with Panache Cruises.

“Of key significance is that people can spend their points when booking with any of our partner cruise lines. So accrued points with one cruise line can be redeemed when making a booking with another. 

“Furthermore, our programme is designed to complement the loyalty schemes of our partner cruise lines.  When booking with us, people are still able to accrue credits directly with other cruise line programmes.  There is very much a case of double the benefit therefore.

“However, it is our schedule of Founders cruises which sets this loyalty programme apart. Hosted by myself and our growing list of celebrity cruise ambassadors, our Founders members can access some truly exclusive itineraries with a range of immersive talks and excursions that are not available anywhere else.”

The first Founders Cruise took place in July 2023 and on Uniworld's S.S. La Venezia. The cruise saw 60 of Panache Cruises' most loyal customers join Cole for the inaugural sailing. Three Founders Cruises will take place annually and will be available to existing Panache Cruises customers at very special rates.

Cole added: “The first Founders Cruise was a great success and a lot of fun for all. Our Founders Cruises give me an opportunity to meet our customers in person and discuss what they would like to see from us going forward.  They will also be able to spend time with some of our Ambassadors who will provide fascinating insights into aspects of our cruise portfolio.  For example, people can learn from polar explorer Sue Stockdale what it is like to ski across the Greenland icecap.

Cole concluded: “I believe more than ever that our unique customer service proposition will prove very popular in this vast market. We have some great plans for Founders and we believe that it will become one of the most rewarding loyalty programmes in the cruise sector. We'll be adding new benefits and features regularly so stay tuned for our next update.”

For more information about Panache Cruises' Founders loyalty programme, visit https://www.panachecruises.com 

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More Information

For more information, please contact Andrew Hayward on +44 (0)7792 164 077 or via: andy.hayward@panachecruises.com

 About Panache Cruises

Panache Cruises is a multi-award winning luxury and ultra-luxury cruise retailer with offices in Chorley, Lancashire (United Kingdom) and Austin, Texas (United States). Promising an unrivalled level of personal service to those wishing to cruise in luxury, Panache Cruises has grown significantly since selling its first cruise during the pandemic.

Panache Cruises employs an ever-growing team of 50, based mostly at its Headquarters in the UK. With the intention of employing over 100 people in the near future, Panache Cruises is aiming to be the world's leading retailer of luxury cruises by 2030.

On its journey to realise this objective, the business has already won a string of industry awards. Recently recognised by UBS FastGrowth 50, Panache Cruises was voted 'The Best Agency To Work For' at the 2023 Agency Achievement Awards and 'Best Online Agent' at the 2023 Wave Awards.

The company's inventory of cruises offers over 12,000 itineraries, visiting over 1,000 ports of call with 20 of the world's leading luxury cruise lines who specialise in Elite Ocean, River, Expedition, and Yacht-style cruising, including: Regent Seven Seas, Oceania, Silversea, Seabourn, Explora Journeys, Azamara, Celebrity, Scenic, Emerald, Uniworld, Hurtigruten, AE Expeditions, Riviera, Avalon and SeaDream Yacht Club.