STUART, Fla. (November 29, 2023) – The Martin County Office of Tourism & Marketing has been recognized for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI), winning a total of five Adrian Awards.

The team won a Silver Adrian Award in the “Public Relations/Communications Special Event” category for the Treasure Coast Songwriters Festival; a Bronze President's Award in the “Digital Contest/Sweepstakes” category for the Summer of Fun Giveaway with Atlanta Magazine; a Bronze in “Advertising Brand Campaign” category for the Mood for Martin campaign; a Bronze in “Advertising Print Collateral” category for the Mood for Martin color-changing direct mailers; and a Bronze in “Environmental, Social, Governance” category for the Explore Natural Martin ecotourism program developed in partnership with Leave No Trace.

The Adrian Awards, now in their 67th year, are the largest and most prestigious competition in global travel marketing, drawing hundreds of submissions from around the world. The Adrian Awards recognize outstanding work in categories such as advertising, digital, public relations/communications, and integrated campaign categories, as well as trending categories for Artificial Intelligence (AI), and Environmental, Social, and Governance (ESG).

“The Adrian Awards celebrate the innovation and ingenuity that fuel our success and recognize the marketing leaders whose extraordinary efforts literally 'open the doors' to exploration and excitement,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “Their work inspired the world to get out and create memories through travel, and HSMAI is proud to honor them.”

“We are deeply honored to see such a broad range of our marketing campaigns and programs recognized in the prestigious Adrian Awards,” said Nerissa Okiye, Martin County Tourism Director. “These achievements would not be possible without the ongoing support of our partners, and we look forward to finding creative new ways to promote Martin County in the future.”

The 2023 judging panel consisted of approximately 200 industry experts, comprised of advertising, public relations, communications, media, and digital professionals. The full list of winners will be announced at the annual Adrian Awards Celebration at the New York Marriott Marquis on February 13, 2024. Visit here for more information on the event and competition.

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About HSMAI

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Marketing Strategy Conference, Adrian Awards, and HSMAI ROC. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org, HSMAI Facebook, HSMAI Instagram, HSMAI Twitter/X, and HSMAI YouTube.

About the Martin County Office of Tourism & Marketing

Encompassing the communities of Port Salerno, Stuart, Palm City, Jensen Beach, Indiantown, Jupiter Island, Hobe Sound, Sewall's Point, and Hutchinson Island, this hidden gem is a place for unwinding and reconnecting. The Martin County Office of Tourism and Marketing is the official tourism marketing arm of Martin County, Florida, whose goal is to provide information to those interested in Martin County and to spread the word about this one-of-a-kind destination. 

Press Contact

Ian Centrone
Tourism Program Manager
Office: (772) 320-3157 | icentrone@martin.fl.us

This notification can be reproduced in an alternative format upon request by contacting the County ADA Coordinator (772-221-1396), the County Administration Office (772-288-5940) or Florida Relay 711.